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More than any previous election, search advertising will influence the vote of the presidential election. Google, in its ever-present planning for the future, planned for this shift when it employed Peter Greenberger as part of its sales team. Greenberger’s job is to convince candidates that advertising on Google search is essential to political success. Recently, ClickZ’s Kate Kaye interviewed Greenberger for his insights into the 2008 election.

Reading Greenberger’s statements, you get the idea that spending on search ads will make or break the election. He attributes the success of John McCain and Barack Obama to their paid search campaigns. Greenberger also points out that Hillary Clinton was inconsistent in her Adwords campaign, dismantling it for the last two quarters of 2007 and starting it up again only after the New Hampshire primary.

Of course, polls during those times showed Clinton with a substantial lead. It wasn’t until after the Iowa and New Hampshire primaries that a tight race was clear. Some political analysts have suggested that the ultimate difference between Clinton and Obama was that Clinton’s campaign was focused on a top-down strategy while Obama’s strategy was more grassroots, building from the ground up. Looking at campaign strategies in that light, it makes sense that Obama would engage a response-directed campaign. But Greenberger’s job is to persuade the candidates that Adwords is the chicken and not the egg.

Greenberger also talked about how Obama used geotargeting during the Texas primary and how John McCain is ahead of the game in the use of video ads. Read the full interview with Google’s political ad guy, Peter Greenberger, over at ClickZ

Want straightforward news about New Hampshire’s primary?  So do I.  Yet within about seven seconds of turning on the television this morning, I heard someone begin a sentence with "If you buy my book . . ."  In contrast, Google Maps offers a neutral representation of events.
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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Microsoft Offers $1.2 Billion For Norwegian Search CompanyThey may not have Google’s market share but Microsoft does not seem to be stopping [...]

In honor of today’s New Hampshire primaries, we decided to hold our own Paid Search Presidential Primaries. Let’s see how campaign dollars flowed to paid search, through buys on Google, Yahoo, MSN Live and Ask.
Our winners? In New Hampshire, the Republican race is too close to call. Both John McCain and Mitt [...]

Internet visitors to Presidential candidate websites from New Hampshire have made Mike Huckabee and Barack Obama their favorite Republican and Democratic destinations.
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A New Hampshire based Democratic blog has banned six usernames tracked to an IP address belonging to Senator Hillary Clinton’s campaign, because they did not say they were involved with the campaign.
The Blue Hampshire blog traced two usernames to the Clinton campaign, along with four usernames that had registered with the blog within minutes of [...]

Call it what you want – I call it "baby steps along the road to a more participatory democracy" – the Republican candidates for President of the United States will be duking it out tonight on CNN, answering questions submitted via YouTube. But don’t expect a game of hardball.

Among the 5,000 citizen questions submitted – [...]

Social networking sites are becoming a political lightning rod for politicians and law enforcement. As more children use the sites the belief is that they are at increased risk to be targeted by online predators.
Amidst the saber rattling by politicians two studies find that social networking sites are safer than is commonly believed. The Crimes [...]

Three agencies have partnered to raise awareness and educate teenage girls about the potential dangers of posting and sharing information online.The U.S. Department of Justice, the National Center for Missing & Exploited Children (NCMEC) and the Ad Council all are focused on their Online Sexual Exploitation public service advertising (PSA) campaign.
Social networking sites such as [...]

Jane Austen, born in village of Steventon in Hampshire, was one of eight children. Her father chose homeschooling as method of education. He had a extensive library which led to Jane’s constant rea…
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jane austen back to her rootsRate this: 2.5