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Federated Media has unveiled and launched a revamped version of their self-service advertising platform. Here’s what to expect with the update:

• Transparent site lists
• Real-time inventory availability
• An ad creative upload tool
• The flexibility to buy on a site-specific, categorical, or demographic basis
• Purchasing on either a CPM basis or on a flat rate basis

“With the new functionality available in the self-service ad platform, marketers with smaller budgets have the same access to our sites that Fortune 500 brand advertisers enjoy,” said John Battelle, founder, chairman and CEO of Federated Media. “Conversational media is where consumers congregate, form opinions and make purchasing decisions. It’s not just major brands that need to be here; it’s everybody.”

Related Reading:
Federated Media Grows Network, Partners with comScore
Federated Media to Broker Ad Deals in Facebook Apps
FM’s All-In-One Tech Blogs Page & New Marketing Roundup Page

Nielsen Online has announced its April 2008 search share data for the U.S. Let’s dive right into the numbers:

Google - 62% market share, up 35.4% year-over-year
Yahoo - 17.5% market share, down 3.4% year-over-year
MSN/Live Search - 9.7% market share, up 30% year-over-year
AOL - 4.3% market share, down 5.1% year-over-year
Ask - 2.1 % market share, up 35.8% year-over-year

Google saw an estimated 5.1 billion searches, while Yahoo saw 1.4 billion and MSN saw nearly 800 million.

Related Reading:
Nielsen Releases March 2008 U.S. Search Data
Wikipedia Traffic Grows 8,000% in 5 Years Due to Search Referrals
Google, Nielsen Establish Strategic Relationship

Nielsen Online has released data showing that Wikipedia’s 8,000% growth in the past 5 years is attributed to search. Really? Is that what happens when Google ranks all of your pages as #1? I had no idea.

Breaking down the not-at-all suprising data:

Google sent the most search traffic to en.wikipedia.org with 61% of searches on home computers and 66% of work computers. Yahoo came in second at 19% home, 16% work. The main www.Wikipedia.org came in third, beating out MSN and AOL at home and search.MSN.com and search.Live.com at work.

Wikipedia’s growth is slowing, however. Here’s data for unique visitors in the month of April for the past six years with the year-over-year growth percentages:

2003 700,000, n/a
2004 2,082,000, 197%
2005 6,753,000, 224%
2006 25,970,000, 285%
2007 45,934,000 77%
2008 55,820,000 17%

Related Reading:
Powerset Launches Piggybackipedia: Wikipedia Search Engine
Wikipedia External Links Now “Nofollow”
Ten Reasons Marketers Should Pay Attention to Wikipedia

Search engine Baidu has launched instant messaging (IM) in beta, the first formal foray into the Chinese IM market. The “Baidu Hi” service won’t be expected to generate revenue in the short term. But the Chinese search titan must find a way to diversify its revenue base.

The Chinese language search engine recently launched a Japanese portal.

Baidu, China’s most popular search engine, has more than 60 percent of the search engine industry revenues, according to Analysys International, a Beijing-based research firm.

Google China holds second place with about 26 percent share.

Yahoo China site remains in third with a little less than 10 percent share.

Baidu considers the service a strategic product, according to the Chinese search engine’s press release issued tonight.

As with Google, search drives revenue for the fast-growing Baidu. For the past three years Baidu has doubled in size every year. The growth rate may drop to 30 percent in the next five years as Baidu’s revenue base grows.

The beta is restricted to Baidu employees only. No word on how long the beta will last or when the product will officially launch.

One company, Tencent, based in Shenzhen has about 80 percent of the IM market share in China with its QQ service. How large is Tencent’s customer base? QQ has 580 million users. The company earned 1 billion yuan in the Q3 last year through Internet services.

In second place, Microsoft’s MSN Instant Messaging runs far behind Tencent’s QQ platform.

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Wall Street’s romance with Google may be exiting the limerence stage and settling down into the not-now-honey-the-game’s-on stage. GOOG opened this morning at $560, which would have been cause for Tanqueray and tango in early 2007.
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The Kelsey Group analysts get Search. Today their analyst team published 2008 Local Search trends and developments. Breaking news you can use in your search engine strategies all year long. Highlights:
Rise of Vertical Sellers : vertical sales will saturate big ad spend categories.
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The world’s largest media buyer, WPP is projecting that 2008 will be a big year for online advertising around the globe, especially in Europe.
A new forecast from WPP’s GroupM predicts that spending on Internet advertising will surpass TV advertising in Sweden this year.
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Microsoft Chief Executive Steve Ballmer defended his company’s purchase of a 1.6 percent stake in social network Facebook for $240 million.

"We didn’t make a mistake," Ballmer told reporters at a business conference in Mumbai. "The valuation of Facebook is still to be determined. Certainly today, it’s very, very popular. So for a company like ours [...]