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David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in particular patent 361.

Between his article which clarifies much of Usman Latif’s posts on the topic as well as Latif’s own detailed post from 2005 when Google fired the employee for blogging - shows a very good conspiracy and Machivellian business theory.

Is ‘patent 361′ the Holy Grail of our industry? Does it hold the power of the search engine industry? Could we see a long-haired Tom Hanks snooping around San Jose this year looking for clues?

When you see the government investigating the Yahoo/Google deal, and the cries about the possible Microsoft buying of Yahoo, this makes for even more high drama.

Is Jerry Yang refusing Microsoft advances because he knows the secrets. Is patent 361 the National Treasure like source of all riches in paid search?

This definitely gives a different perspective to the entire situation. I am waiting for David Brown to write the novel.

Today is the first day of summer. Google is celebrating the summer solstice with a hot, new Google Doodle.

“When does summer start?” is always one of the most popular questions people ask. Today is the longest day of the year.

There are lots of ways to celebrate the summer solstice. Here are a couple proven ones handed down through the ages:

Modern-day druids (no, not the Grail Movement) meet at England’s Stonehenge to celebrate the summer solstice. Many still wear Celtic attire, even though a civilization known as the Beaker People finished Stonehenge a millennium before the Celts were known to exist.

The Tropic of Cancer—the latitude on Earth where the sun is directly overhead at noon on the summer solstice—got its name because the sun appeared in the constellation Cancer.

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• “Googlewash” Is Googlewashed by Online Reputation Defenders
  Googlewashing now appears to be the domain of online reputation management companies.
• Google News UK Sorting News Without Bias?
  Can the flap of a butterfly’s wings in the Googleplex set off a tornado in the top UK news and media sites?
• SEW Experts: The TV Writers — And the Buzz — Are Back
  The end of the TV writers’ strike holds some meaningful lessons for search marketers.
• Spamalot? Yahoo! Buzz Is Not Your Holy Grail
  Yahoo! Buzz promises to squash spammers with a team of spam cops: the Yahoo! Buzz Editors.

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Yahoo! Buzz promises to squash spammers with a team of spam cops: the Yahoo! Buzz Editors.

Yahoo! has a team of editors who program links on Yahoo.com. These same editors will now be reviewing all top-ranked stories on Yahoo! Buzz for possible feature placement on Yahoo.com homepage.

How many? Your guess is as good as mine. Yahoo doesn’t share specific numbers on the size of their teams. Or their secret identities.

During the initial beta Yahoo! tested with a limited group of publishers that represented a broad range of content types, large and small. How you can get in the game:

Yahoo will open up to more publishers over the course of the beta. Interested publishers can join the mailing list via this link for updates.

Here’s how Yahoo plans to keep spammers out and their buzzworthy results from being manipulated:

Users will need to login to Yahoo to vote which should help keep spammers out. Yahoo! Buzz plans to insure the integrity of the votes by combining user voting on-and-off network with a proprietary search ranking algorithm.

From initial Buzz results, very little censorship and keyword cleansing.

PopSugar and GiggleSugar join the entertainment category eaderboard dominated by Yahoo O&O properties. Voting? Fast and furious.

So what do Yahoo! Buzzters yodel?

Warning: Adult Content including the V-C words after the jump …

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Machine translation from voice to text promises to be the grail of local mobile search. Michael Fitzgerald in The New York Times today highlights voice search and voice recognition software in gadgets that “Listen and Obey.”
For example, with the new Vlingo app (Microsoft TellMe competitor), searchers can speak into their mobile phones send SMS messages [...]

Machine translation from voice to text promises to be the grail of local mobile search. Michael Fitzgerald in The New York Times today highlights voice search and voice recognition software in gadgets that “Listen and Obey.”

For example, with the new Vlingo app (Microsoft TellMe competitor), searchers can speak into their mobile phones send SMS messages to find and download Souljah Boy Tellem songs. Instead of texting a friend to decide on a sushi restaurant, Vlingo Find (integrated with Yahoo Maps) lets you talk it over and pinpoint the restaurant of choice.

Listen and obey? That’s optimistic. Voice recognition still can’t guess users intentions easily. Om Malik discussed Vlingo way back in August 2007, but we’re glad the Times is highlighting innovations in mobile search and local search.

Plus, voice search won’t achieve ubiquity until it’s faster to talk than type.

In “Monty Python and the Holy Grail,” the Black Knight always gets a laugh by claiming that the loss of both his arms is “just a flesh wound.”  Now Powerset’s COO has left the company, its CEO is changing roles, and it, too, claims to be okay.

Raise an eyebrow, snicker, or do whatever else you [...]

There are variations on the phrase I don’t give a [flying] crap. But apparently that’s not always true. At Facebook, at least, they’ll give one, or throw one, so long as its imaginary and only costs them some personal information. Go ahead, get it out of your system. It is, quite possibly, another steamy rotten [...]

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This tip is for those of you running an online business that has managed to achieve the holy grail of internet marketing: first page natural placement for terms that are highly relevant to your…
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