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If you live in the Tampa Bay area, you might be inclined to try out new books written by authors in your area. Sure, there are some well-known authors from the Tampa area such as Stephen King (lives t…
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As soon as Yahoo and MSN started accepting gambling ads, it was only a short time for Google to join them - as their announcement this week has shown. Obviously Google did not want their competitors grabbing the lucrative advertising revenue.

Like Yahoo UK, Google requires a license to be able to advertise - but they do allow companies licensed in their respective European countries to advertise which Yahoo has yet to introduce. MSN at this stage does not require licensing.

The push to allow online gambling in the US is moving forward with former NY senator Alfonse D’Mato part of the lobby for poker sites.

The SEMPO 2007 State of the Market Survey Results are in, and the data shows robust growth in the North American SEM industry year. Spending reached $12.2 billion in 2007, exceeding projections of $11.5 billion. In 2006, the spend came in at $9.4 billion. As a result, the projection for 2011 is now at $25.2 billion, up from the $18.6 billion projection set a year ago.

Now that marketers are getting the hang of traditional search, many are looking to new channels, including video and mobile. 43% of participants are interested in contextually targeted advertising attached to video search results, while 40% are interested in mobile search. But most respondents said pricing would need to be the same as or less than it is for traditional search advertising.

Pricing was also an issue in paid search. About three quarters of those surveyed could afford a price increase, but it would need to be an increase of 30% or less.

Other stats from the survey include:

• Marketers found more search dollars by grabbing from print magazine, website development, direct mail and other marketing budgets.
• Organic SEO’s popularity was up to 89% in 2007, from 80% in 2005 and 76% in 2006. Agency respondents offering organic SEO rose to 91% in 2007, up from 80% in 2005 and 87% in 2006.
• 4 out of 5 respondents would increase their budget in order to add behavioral targeting to their pay-per-click campaigns.
• 57% of online advertisers would spend an average of 11% more on demographic targeting, such as age and gender.

The numbers are on par with revenues posted by the search engines. Earlier this year, Google beat analysts estimates by posting strong Q1 2008 revenues, despite data indicating a slowdown in paid search growth. Yahoo and Microsoft also held steady financially despite declining search shares and the acquisition drama.

What do you think about this data? Are you looking to video and mobile? Let us know in the comments.

Avinash Kaushik is one of the most knowledgeable people in the analytics space, but his newest venture 4Q with iPerceptions may have a problem. One of the pet peeves of Web users is that popups suck.

The idea of a survey to find out what people thought of your site is a good one, especially in a world where site owners are just starting to understand the need for analytics. The survey goes back to the old direct marketing system where restaurants and other brick and mortar services would poll their customers.

But while the information may be invaluable the bad taste exit popups leave in a visitor’s mouth is something iPerceptions may have wanted to survey first. The few people discussing the product on the site’s forum mention this problem and the drop in conversions the popup may be causing.

True, the message is not a pitch for a sale (well not directly), and many large companies still use the feature (log out of any travel booking site and you will see what I am talking about).

The feature itself can be written with a simple javascript and a landing page, so the outsourcing of it may be more for the novice. But it does give some aggregated information to 4Q and I have yet to read through the privacy policy to see how that may be used in the future.

There are a few features to this that make it a little different. You can actually set the percentage that see it - so you are not pushing it to everyone and could test it on say 10% of your exiting traffic.

I am on the fence right now but still remember how effective those exit popups used to be in grabbing email addresses when I used them a few years ago. One warning, don’t put them on any of your pages where you are using AdWords… it is against the T&Cs.

Okay we know that Google is divesting itself of Performics…. well the search arm anyway. They are keeping the affiliate marketing arm.

Google had started their version of affiliate marketing some time ago with their CPA ads. Sign up through AdSense and you could use the creatives and get paid on conversions, while advertisers could offer amounts for conversions and Google tracked to see if it was a better financial deal for them…. this has not taken off.

But grabbing experienced affiliate marketing consultants could turn this into the hope they once saw in it.

Unfortunately it is a move similar to the push into analytics and ad serving - if it works Google will provide some serious competition to all other affiliate programs. They have the ability to be the nexus between a lot of publishers and a lot of advertisers and to really make an impact in the space.

I am at the Casino Affiliate Conference right now in Amsterdam and plan on asking the large vendors here how they see the possibility of Google competing in their space. Will keep you posted.

On the other side, ValueClick has shown an interest, according to ClickZ.. Now ValueClick pumps up its already global services. They offer ad serving management, SEO, affiliate marketing (maybe do a trade), display advertising, behavioral…. well equipped and adding an additional search force possibly ….

Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words. In today’s SEM Crossfire column, “PPC 101 Writing Successful Creatives,” Frank Watson outlines a plan to write ads that will grab attention, and convert.

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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Google Position 6 Smack-Down: Filter, Penalty, or Bunk?
  A creepy “Position 6” Google SERPs punishment pattern has emerged, where pages which should dominate the organic SERPs somehow place at lowly #6.
• SEW Experts: Mobile Local Search: A Perfect Storm
  Last week’s Consumer Electronics Show (CES) showcased the first few devices that run Google’s much anticipated Android operating system.
• SEW Experts: PPC 101 Writing Successful Creatives
  Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words.
• SEW Experts: Win the Right Search Marketing Clients - Part 2
  For a search marketing agency, especially one just starting out, choosing the right clients can make or break your business.

Click to read the rest of this post…

Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words. In today’s SEM Crossfire column, “PPC 101 Writing Successful Creatives,” Frank Watson outlines a plan to write ads that will grab attention, and convert.

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One in three U.S. mobile users or 78 million people have seen or heard advertising on their phones within the last three months, according to the Mobile Advertising Report, a survey from Limbo and Gfk/NOP Research.
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