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Human intelligence-based search company ChaCha has announced ChaCha 1:1, a mobile answers service designed for corporate mobile marketing campaigns. The service allows companies to utilize ChaCha’s SMS search product to initiate conversations with consumers.

“Through our sophisticated technology and human intelligence, we’re enabling anyone to harness the power of our mobile answers service,” said ChaCha co-founder and CEO, Scott A. Jones. “Now, ChaCha 1:1 Mobile Marketing Solutions ushers in the era of truly personalized mobile marketing which empowers companies to engage their target audience much more effectively.”

One of the first companies to utilize the service is Coca-Cola. The company kicked of their campaign at a NASCAR event, the Allstate Brickyard 400 at Indianapolis Motor Speedway on July 27, 2008. Coca-Cola saw a 5.2% click-through rate, much higher than the industry average of 1-2 percent.

“You need the right partner to truly make mobile marketing work for your brand. Coca-Cola is excited to work with ChaCha and see its interactive mobile marketing service effectively reach consumers in a more personal and engaging way,” said Meghan Berigan, operational marketing manager at Coca-Cola. “We are excited about this collaboration and the opportunity to work with a market innovator such as ChaCha.”

Earlier this year, ChaCha launched SMS based search at the Sundance Film Festival. ChaCha also said they’re surpassing Google SMS as the fastest growing mobile search application.

Just in time for the Fourth of July, Yahoo has given Upcoming a new look. They’ve also increased the scope of events searchable on the local events site. New event types include farmers markets, craft fairs and street festivals.

Events for over 8,000 cities can be found on Upcoming and the results are also integrated into other Yahoo products, including My Yahoo!, Travel Guides, Music, and Local. Last October, Yahoo announced that Upcoming would be blended into its search results, along with Flickr and Yahoo Answers.

If you already have an account on Upcoming, then you’ll still have access to your communities. Check out the screenshot below to see the new look:

Fun Facts on Water For Children Posted By :: Teaching kids about water can be very fun. There are a.. http://tinyurl.com/3b55fc #
Investment options Posted By : Luat Tran Van: This article discusses investment options. http://tinyurl.com/32acm2 #
New Article - Reap The Amazing Benefits Of Working At Home By Starting A Home Business.. http://tinyurl.com/2vpm4v #
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Facebook’s Mark Zuckerberg will keynote the fifteenth annual SXSW Interactive Festival, also known as South by Southwest.
 
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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

ChaCha launches text service at Sundance Film FestivalThe “human-powered search engine” now lets users text questions of any kind to a ChaCha [...]

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

ChaCha launches text service at Sundance Film FestivalThe “human-powered search engine” now lets users text questions of any kind to a ChaCha [...]

ChaCha, a “human-powered search engine”, today announced a new service that allows users to text questions of any kind to 242242 (which is ChaCha on a phone keypad) and receive text answers on their cell phone. The answers are sent by a live person, called a ChaCha guide.
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A new feature from blog search site Technorati offers a Fark-like tabbed organization of topics as relevant posts arrive.Keira Knightley just showed up in Technorati Topics, the newest addition to the site.
Now she and her appearance at the Toronto Film Festival have departed, rapidly nudged down the screen by the arrival of other posts, [...]

Google has improved on their Google Calendar service and has launched Google Calendar gallery.

Users are able to search numerous public calendars for events ranging from sports to concerts and can add individual events or complete schedules to their Google Calendar.
People can browse different categories of calendars to view which are the most popular, or they [...]

We’ve always known that Angelina Jolie was little crazy – a pack of nuts that comes complete with blood-vials, ritual cutting, Frenching your brother. None of us have ever really cared, not to the point we would mercilessly deride her – she’s way too stinkin’ hot. So what if she has a new weird tattoo? [...]