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Read the news and it quickly becomes obvious how complex this world is. So, it’s no wonder that what’s popular in social media and electronics is simple.

MySpace (IMHO) was easier than Friendster. But Facebook took the best of both and now reigns.

LinkedIn makes it easy to network professionally, and YouTube makes it easy to be entertained - and quickly.

Twitter makes a bunch of things easy - from breaking news to gathering feedback about a product you’re considering.

In electronics, the Flip Video has revolutionized camcorders (I am a proud owner of one myself). And now, smaller, more affordable laptops are all the rage. Plus, Apple threw its iPod on a mobile phone, inserted the internet and simplified mobile communications.

So why are these services and gadgets so popular but companies like Microsoft are watching their market share slowly fade?

Dan Kimerling at TechCrunch thinks its all about motivation. Microsoft is motivated by features, while Facebook, et al, are motivated by the user experience.

He has a point. Microsoft considers Google a major rival, and Google is almost always talking about the user experience.

Steve Ballmer might want to take a cue, because he talks an awful lot about catching Google via advertising. And while advertising revenues are most certainly a key to Microsoft’s long term success, it will only prove profitable if the customer is happy.

Google should also watch out to avoid the pitfalls that plagued Microsoft. But a Google failure would not automatically equal Microsoft success. It would only leave the door open for a Facebook-esque startup to come along and steal the show.

There is a 310-page report that basically sees only two major internet companies surviving in the future, “U.S. Internet: The End of the Beginning” will be available to buy Tuesday - am guessing Amazon will have it. Amazon and Google were singled out to continue dominance, Reuters reported.

Read it but think how all industries offline have a group of competitors of varying sizes. The report was written before MicroHoo split, talks of IAC and Ebay being broken up - one happening when written, the other a suggestion by the Sanford C. Bernstein analyst Jeffrey Lindsay.

I don’t think I will be the only one thinking many of his arguments will not come to pass. This is a strong controversial stance that will see many who have their own argument make comment…. will Google see it as link bait? No, but Ask and Yahoo should,

Guess EBay CEO Meg Whitman can run for the Democrats now - heard her as a possible VP candidate. Lindsay sees auction model dying… guess he has never seen the attendance at off line auctions.

The Wealthy Affiliate new tool launch was today; it is an article writer softw…
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In the world of social media, Digg is a behemoth. A hot Digg submission is capable of generating tremendous volumes of traffic and links – so much so that many sites experience the “Digg Effect” for the first time and crash under the strain of the traffic.

That said, Digg can be a very important component of many social media and search campaigns. But, how can you possibly explain the Digg concept and its implications to clients who still haven’t really acknowledged the Internet as anything more than a passing fad?

Digg is Like a Newspaper
Think of Digg as a newspaper … though not for a specific region, but rather for the entire English-speaking world. This of course means there are thousands, if not tens of thousands of stories submitted daily.

Sections
Newspapers have different sections; Business, Sports, Lifestyles, Technology, and so forth. So too does Digg. It has:
a. Technology
b. World & Business
c. Science
d. Gaming
e. Lifestyle
f. Entertainment
g. Sports
h. Offbeat

Within each section, there are subsections. These are needed to manage the sheer volume of news and information, and help people search by core interests.

The Organization of Stories
Democracy meet editorialization … readers are the editors! Unlike traditional newspapers, where front page news is determined arbitrarily by editors at the paper, Digg-type sites permit voting on each story. Stories with the most votes by readers in each section or subsection move progressively nearer the front page of the section or subsection, with the most popular appearing in the best positions. Ultimately, stories with very large numbers of positive votes will be moved to appear on the main page of Digg, which is equivalent to appearing on the front page of a newspaper.

The Reporters
While traditional newspapers often have reporters trained in the art of journalism creating their content, Digg-type sites do not. Stories (news, humor, and educational types) are found across the web, and are submitted by everyday people. Some of these stories will inevitably come from newspapers, but also from blogs, videos found on video sites, and images found virtually anywhere online. This is very interesting though, as it means Joe Average Blogger now has an opportunity to experience the benefits traditionally reserved for the biggest companies. What can follow is exceptional traffic, branding, and numerous relevant links.

Conclusion
As a result, clients need to be involved in the content creation process, or at the very least, willing to adopt a content-centric strategy. Do so, and your chances of winning online increase exponentially.

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In oral or written literature, telling the tales of adolescents is probably as old as human history. The type of fiction called young adult fiction, on the other hand, is the joint creation of the Ame…
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The New York Facebook Social Advertising Event Nov. 6, 2007 introduction from boy-wonder Mark Zuckerberg was a millennial harbinger of marketing-things-to-come. If your business or agency’s search marketing department has dismissed Facebook applications & paid ads, as outside of your product’s demographic, think again. Though advertisers are making millions now on the Facebook platform, [...]