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We will not be publishing on Thursday, November 27, or Friday, November 28, in observation of Thanksgiving Day. I hope those of you that are celebrating the holiday can stay off the Internet and spend some time with those you love.

For those of you that aren’t celebrating Thanksgiving, or have had enough quality time with your family, here are a few things you might find interesting:

* If you haven’t checked it out lately, I suggest looking over the articles in our Search 101 section. It’s been updated with articles covering the basics of search engine optimization, search advertising, and several other topics. Keep an eye on that section, as it will continue to be updated on a regular basis.

* We’ve been collecting quite the archive of Search Engine Marketing Webcasts. We’ve got one-hour presentations with Q&A available on demand on topics from Holiday PPC campaigns to search trends, to Profitable PPC fundamentals. You can also sign up for upcoming webcasts, including one next week on Advanced Keyword Research.

* Catch up with other Thanksgiving refugees on the Search Engine Watch Forums, or browse the archives to find the best advice on a range of search marketing topics.

* Head on over to Facebook to join the SearchEngineWatch Facebook Group or the Search Engine Strategies Facebook Group. Or check out our LinkedIn Groups for Search Engine Watch, SearchEngineWatch.com Forums, or Search Engine Strategies Conference & Expo.

We’ll be back on Monday with plenty of new Experts columns, blog posts, and more. Have a happy Thanksgiving!

It’s no secret that social networks have had a difficult time integrating advertising that has a bang for its buck. IDC has released some data showing what social networks - and advertisers - are faced with.

Only 57% of social network users have clicked on an ad in the last year versus 79% of all users in the rest of the web.

When it comes to purchasing, only 11% of social network users will actually make one compared to 23% of the rest of the internet.

“The thinking has been that the popularity of SNS will attract a big audience and generate a lot of traffic, which in turn will produce enormous amounts of user-generated content (UGC) and therefore advertising inventory – without any expenses for editorial staff or content distribution deals,” said Karsten Weide, program director, Digital Marketplace: Media and Advertising. “All of the above has proven true – except that almost invariably, SNS have had a hard time selling this inventory.”

Related Reading:
The Number of Small Businesses Using Social Media to Double in 12 Months
MySpace Launches Self-Service Ad Platform
93% of Americans Expect Companies to Have Social Media Presence

Google AdWords is beta testing a new AdWords interface. The beta test includes a small group of U.S. advertisers. If your account is included in the test, you should see a notification upon signing up to the account.

You can also request to be included in the beta test by signing up here.

Note that this beta test is for the interface and doesn’t change how AdWords campaigns work (i.e. bidding, Quality Score, etc.). They’re looking to improve the way users navigate their campaigns and edit campaigns across multiple ad groups.

Have you been included in the beta test? Let us know your first impressions by leaving a comment.

Related Reading:
Google AdWords Launches Search-Based Keyword Tool
Google AdWords Quality Score — That’s Old-School for SEO
An Update on Last Week’s AdWords Updates

Yahoo! has been testing a new home page design. Last week, we saw images and learned more about the user interface.

This week, Yahoo! has announced the addition of an eBay application to the home page test. The app is included on the left hand sidebar along with tabs for stocks, movies, local events, etc.

Check it out:

I spoke at PubCon last week — about How SMBs Can Use PR Campaigns To Grow Traffic and Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO.

But, enough about me. Let’s talk about the top trends spotted at last week’s search engine and Internet marketing conference and expo in Vegas, baby!

For the record, I not only spoke at PubCon, I also looked at the 88 articles about it in Google News, the 77 articles in Yahoo! News, the 406 posts in Google Blog Search from the past month, and the 799 posts that IceRocket has found from the past month.

Then, I used a new tool called Twist, which lets you see trends in Twitter, to chart the hundreds of Tweets about PubCon over the past 30 days.

But, I could have just as easily looked at the session agenda grid for PubCon. Why? Because Brett Tabke, PubCon’s organizer, had set most of the agenda for 2009 when he selected the keynote speakers and creating the conference tracks. That’s why.

So, it was dead easy to spot the top trends at the six-track educational conference hosted by SearchEngineWorld and WebmasterWorld. Heck, even the most sleep-deprived attendee would know they were video, blogs and Twitter.

Video is hot — and YouTube video is red hot. This was reflected in the choice of George Wright, the VP Marketing & Sales at Blendtec, as one of the keynote speakers.

Described as the “The best viral marketing campaign ever,” George’s viral marketing campaign, “Will it Blend?,” has changed the face and the future of online marketing. Seen by more than 100 million people on the Internet and reported on by traditional media outlets like the Today Show, the Tonight Show, and the History Channel, Will it Blend? continues to deliver unprecedented corporate awareness through social media channels. This new form of marketing has delivered a 700% increase in sales for Blendtec, a small Utah based blender manufacturer, with an initial investment of $50.

Oh, and in case you didn’t notice that video is hot, Brett added a Video and Multimedia track with five sessions to drive the point home.

Blogs were big, too. This was reflected in three tracks at PubCon: one on Social Media Marketing, another on Social, Brand, and Reputation Management, and a third on Linking as Social Media Networking.

Now, blogs certainly aren’t considered the “newbies” of the social media scene – “granddaddies” is probably a more appropriate name. But that gives them an advantage from a marketing perspective – the medium has matured and moved from early adopter phase to the mainstream. That means more consumers are not only reading blogs; they are being influenced by blog content when it comes to what they decide to buy and who they decide to buy it from.

If you want a second opinion, sign up for tomorrow’s free webinar: “Consumers and the Influence of Blogs: What it Means for Your Marketing Mix.” It starts at 2:00 P.M. EST/11:00 A.M. PST and will be moderated by Kevin Ryan, SES Advisory Board Chair and CEO of Motivity Marketing. It will feature Barry Parr, Analyst, JupiterResearch, and Rob Crumpler, President and CEO, BuzzLogic. They will be discussion a new BuzzLogic-sponsored research study conducted by JupiterResearch, entitled, “Harnessing the Power of Blogs.”

But, you could also see the power of blogs at virtually ever session at PubCon.

In fact, there were tables in the sessions so the dozens of bloggers who were live blogging the event could blog more comfortably. (I think this is a first: I’m not sure that I’ve ever put bloggers, blogging and blog in the same sentence before.)

And what about Twitter? No, none of the keynote speakers was from free social networking and micro-blogging service. And, no, there were no Twitter tracks. And I can’t even find Twitter mentioned in the title of any of the 85 sessions.

But, trust me, you couldn’t miss the Twitter trend if you’d hit every one of the special events — from the exhibitor cocktail reception sponsored by Bruce Clay and Apogee Search, to the SEOmoz WereWolf Event, to the WebmasterRadio Search Bash, sponsored by Microsoft Live Search.

For example, I was sitting in the session entitled, Five Bloggers and a Microphone - What’s The Worst That Can Happen? It was moderated by Ken Jurina, and the speakers included:
• Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC,
• Lee Odden, CEO, TopRank Online Marketing,
• Michael McDonald, Managing Editor, iEntry Inc.,
• Barry Schwartz, President, RustyBrick, Inc.,
• Jane Copland, Search Marketing Consultant, SEOMoz.

When it came time for Q&A, one of the first questions came from a woman in the audience, who said, “I asked my circle of friends on Twitter what I should ask you, and I got eight questions. If I eliminate the seven that are inappropriate, here’s one that the panel can answer….”

That brought down the house.

Oh, PubCon also had lots of tracks and sessions on SEO, SEM and interactive site reviews. But they’ve had those for years. The new news is video, blogs and Twitter. These are the top trends that I spotted at this year’s PubCon.

Citysearch appears to be going for the jugular with its newly rebuilt site. While many sites add a little social here and a little mobile there, Citysearch is going for the three hottest trends all at once: Social, Local, Mobile.

“We rebuilt the Citysearch platform to give our users what they asked for — a new site that drills down to the hyper-local level with content for specific neighborhoods,” said Jay Herratti, CEO of Citysearch. “We also expanded our social and community tools by integrating Facebook Connect deeply into our site experience. Now users will be able to see their Facebook friends on Citysearch and share reviews and recommendations.”

This is a completely smart strategy as the economy gets tighter. Expect to see these trends grow even hotter despite the Wall Street-Capitol Hill drama.

I can see all sorts of possibilities. People are relocating or working in a different part of town. The ability to check out new local restaurants, entertainment venues, etc via their mobile and connect with people socially will be powerful.

Here’s what Citysearch is saying the new experience will be like:

– More local — Citysearch is expanding its local coverage from 140 local city guides to over 75,000 cities and neighborhoods nationwide. New geo- targeted search technology provides a truly local experience to users, allowing them to target businesses according to zip code. Citysearch also restores balance to local business coverage by providing content from three distinct voices: users, editors and merchants.

– More social — With Facebook Connect, users can log into Citysearch using their Facebook account, allowing them to discover new local businesses and share reviews with their friends online and providing a personal view of their neighborhood and favorite local spots. New social features also enable users to create profiles, more easily review businesses and infuse their opinions and unique local content into their social graph. Connectivity to more major social networks will follow in the coming months.

– More mobile — Mobile by Citysearch puts reviewing into the palm of the consumer’s hand. Key features include an interface tailored to each individual mobile device — optimizing content layout and keystrokes required to surface search results — on-the-go reviews, and mobile menus.

– More intuitive — The new interface offers a streamlined registration process, easy review writing interface, new search refinement and navigation tools. Other new features include a follow-along map with integrated content that moves as the user scrolls down the page, making it easier for users to see everything they need in one place.

What do you think of the update? Let us know in the comments.

Related Reading:
MapQuest Partners with Citysearch for Comprehensive Search Results
AOL to Distribute Citysearch Content, Ads

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The new Yahoo! front page went into testing a couple months ago. The redesign effort also coincides with the new user interface, YUI 3.

Here’s a peek:

Nicholas Zakas of the Yahoo! User Interface team expanded on the UI efforts by explaining the goals for the framework of YUI 3:

1. Eliminate global dependencies. We wanted each part of the page to operate separately from all of the others. Each part should have no knowledge of what else is on the page and therefore can’t depend on objects to be globally available. The 2.x library is based on the global YAHOO object, which we would have had to abstract away; the 3.x concept of YUI instances that could be individually manipulated worked perfectly to achieve this goal.
2. Make it small, make it fast. The Front Page can’t afford to be slow, so we needed to have as little code as possible to get everything up and running. YUI 3 impressed us with its organization into small, atomic units that allowed us to specifically include parts of the library that we wanted while eliminating parts that were unnecessary. Further, one of the goals of YUI 3 was to optimize for runtime execution and make it faster than the 2.x version. Once again, YUI 3’s approach was directly in line with the Front Page’s goals.
3. Create version independence. From the start, we didn’t want to have dependencies on specific versions of YUI components as this can lead to maintenance issues. What we really wanted was for each part of the page to be able to use whatever version of the components that they wanted. The sandboxing feature of YUI 3 opened up the possibility of having two (or more) YUI instances each loading different versions of various components while not interfering with each other.
4. Allow code portability. Having worked at Yahoo! for a combined five years, Steve and I knew that anything we put on a Yahoo! property could be a candidate for porting to someplace else. We knew that this possibility meant the code had to stand on its own and not make assumptions about the environment in which it was placed. We thought about the most difficult environment possible: a locked-down browser environment where the JavaScript code has no direct access to the DOM. Since YUI 3 can abstract away the DOM through its Node interface, we had the entrypoint necessary to make this requirement a reality.
5. Be forward compatible. The project to create a new Front Page is an incredibly long one and we wanted to be as forward-looking as possible. We knew that if we created the framework on YUI 2.x that we’d be hard pressed to get time to upgrade later on. By building on YUI 3 from the start, we eliminated the need for developing an upgrade path later on.

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