ArticleSnatch Blog

You are browsing the search results.

Real estate search site Trulia has partnered with Placecast for audience targeting and dynamic messaging. The goal is to improve the relevancy of the ads appearing on their site.

Placecast will use its proprietary targeting algorithms to generate ads based on the real estate locations in which a user expresses interest. The ads will also take into account demographic and psychographic data points.

“Turning locations into audiences is one of the biggest challenges facing advertisers today,” said Sean Black, Vice President of Sales at Trulia. “Trulia presents advertisers with multiple opportunities to serve very targeted ads based on location and consumers search behavior. Placecast is a cutting edge media company and we are excited to be working with them and their clients to build and deliver successful campaigns.”

Related Reading:
Trulia Rolls Out Three New Interactive Features
Real Estate Search Engine Trulia Adds New Depth, Features
Trulia Distributing Its Maps To Local Realtors

It turns out that the concern over the Google/Yahoo search advertising partnership is bipartisan. Earlier this month, Senator Herb Kohl (D-Wisc) urged caution in a letter to Assistant Attorney General Thomas Barnett.

Now, Rep. Joe Barton (R-TX) has written a letter to Barnett expressing his concern. Barton’s beef is with what he feels is Yahoo’s inadequate response to questions regarding the deal.

Barton represents a district that includes Fort Worth as well as suburbs of Dallas. The area is home to many search advertisers. It’s no surprise that Barton is raising concern on their behalf.

Google and Yahoo have tried to assure both the DOJ and advertisers that prices will not go up as a result of the deal, but fears remain. Both companies have said that advertisers set the pricing through the bidding process, but when you’re thinking about bidding for a term on the top 2 search engines, it’s understandable to think that prices will go up - even if Google and Yahoo do not set them higher.

What remains is uncertainty, which is not exactly comforting in a volatile economy.

Persuasive essay writing is all about expressing an opinion on a particular topic. The topic can be anything that the author desires with the only rule being that it must be about a specific topic. An…
More: continued here
how to use the five paragraph essay writing format

Sourcetools.com, a former business directory, was making $115,000 a month in profit until the summer of 2006, when Google changed its algorithm and spiked some AdWords bid prices for sites with “poor landing pages.” The business model was one employed by many an internet entrepreneur - bid on AdWords and slap some AdSense on the site.

Of course, Google calls this ad arbitrage if all you have is a made-for-adsense site. But Sourcetools provided a service - a business directory not unlike many other directories out there.

Sourcetools spent a ton of money revamping their site to make it to Google’s liking, not that Google was being terribly specific about what that liking is. But they could never get back into Google’s good graces, and now the domain sits service-less, and up for sale.

This is just one of the many complaints being sent to the Department of Justice as they conduct an investigation into Google’s ad deal with Yahoo.

Last week, the Association of National Advertisers sent a letter to the DOJ expressing their opposition to the deal. And the DOJ is taking the concerns seriously. They hired antitrust lawyer Sandy Litvack to consult on the deal.

Whether Google’s actions are an inadvertent breakdown in internal communications or intentional pursuit of power, they do appear to be monopolistic. That along with today’s financial news is a good reminder that to be wary of fast money and to diversify your site’s income!

via NYT

Real estate search engine Trulia today announced three new features to assist home buyers, sellers and agents. Personalized news feeds, mobile applications, and a blogging platform are now available to those in the home buying and selling process.

The personalized news feed can be found on Trulia’s homepage and includes new property listings, home prices changes, upcoming open houses, median sales price trends, recently sold properties, relevant blogs and Q&As from our Trulia Voices Community.

New mobile apps are available for iPhone and iPod touch users as well as owners BlackBerry, Blackjack, Sony Ericsson, Nokia and many more mobile phones.

The iPhone/iPod touch app can search via price, number of bedrooms and bathrooms, square footage, color photos and local open house information. The app can detect location for the 3G phones based on the location-aware technology, or other users can simply input their location.

For other mobile phone users, you can use an interactive mobile map. Search options include property details, color photos and updated open house dates and times.

Trulia has also partnered with Dash Navigation to provide real estate search via their GPS device, Dash Express. The device is Internet-connected, providing users with real time search results.

Last but not least, the new blogging platform enables agents as well as home buyers and sellers to communicate about the real estate process. From home renovations to open houses, users can blog to their hearts desire, with the opportunity to reach Trulia’s 5 million users right off the bat.

What do you think about Trulia’s new features? Let us know in the comments.

Related Reading:
Real Estate Search Engine Trulia Adds New Depth, Features
Trulia Distributing Its Maps To Local Realtors
The Impact of User Registration on Generating Real Estate Leads
Women More Likely Than Men to Begin Real Estate Search Online

Using quotes in your speaking and writing is a great way to express yourself in an interesting and clever manner, as long as it’s not overdone. Sometimes you can find a quote that says exactly what y…
More: continued here
quotes philosophy pathos and humor

Beginning tomorrow (July 17), GoDaddy will offer .me domains in open registration. The registrar and hosting provider hopes that people will sign up for two reasons: 1. to have their own name as their domain and 2. to have more control over their email address.

“‘I want my name as a domain name’ is something I hear often from Internet users,” said GoDaddy.com CEO and Founder Bob Parsons. “DotME not only gives everyone a chance to register their own name, but provides the perfect domain for expressing themselves.”

Next Monday, July 21 at 12pm EST, Encirca will sell .pro domains (pdf) as part of the relaunch of the extension. Only licensed professionals can register .pro domains.

“We enthusiastically support the re-launch of dot-pro,” says Thomas Barrett, President of EnCirca, the leading dot-pro registrar. “These long overdue changes will open the door for businesses representing over 1,100 licensed professions, from every country in the world, to establish their Internet brand identity with the .pro domain name.”

Previously, the .pro domain was only available for four types of professionals in four countries, but now the domain is available to many more professions in hundreds of countries. Examples of eligible licensed professionals include:

• Lawyers
• Accountants
• Engineers
• Architects
• Surveyors
• Doctors
• Dentists
• Chiropractors
• Nurses
• Opticians
• Optometrists
• Podiatrists
• Psychologists
• Therapists
• Social Workers
• Veterinarians
• Plumbers
• Inspectors
• Building Contractors
• Electricians
• Investment Advisors
• Real Estate Brokers
• Insurance Brokers
• Educators
• Patent and Trademark Examiners
• Court Reporters
• Police and Fire Safety Officers
• any other profession where an official credential is required for a business or individual to offer services

Before you make those all important domain purchases, be sure to brief yourself on the impact of domain names on SEO:
How to Choose the Best Domains for Search Engine Visibility
What’s in a (Domain) Name? Take 2
Is The Company Worth As Much As The Domain Name?

Microsoft has released an update to its servers and new enterprise search features are included in the mix. The update (which is a series of three bundles) affects:

• Office SharePoint Server 2007
• Windows SharePoint Services 3.0
• Search Server 2008
• Search Server 2008 Express
• Office Project Server 2007 and Office Project Professional 2007

The new enterprise search features include:

• A federated search capability, which can index content stored in other repositories
• An administration dashboard
• Performance updates

These updates were already included in Search Server 2008 and Search Server 2008 Express.

via PC World

Related Reading:
Fast Search Acquisition Completed by Microsoft
Social Media Marketing in an Enterprise Environment
Large Enterprise SEO: CMS Duplicate Content

Second Life, get a life. Google Lively is the new virtual world created by the world’s largest search engine.

Google Lively is billed as a “chat experience” using avatars. Google says, “You’re about to embark on a chat experience in which you can communicate and express yourself using avatars in your very own space. Choose an avatar and use it to make friends and chat. Create rooms, decorate them to your liking, and make sure to invite your friends over.”

Here’s how it works:

Choose a Google Lively room

* From the Room List, click the title of the room you’d like to visit first.
* Use the tabs at the top of the page to sort rooms by most popular, most visitors, or newest.
* Once you’ve added friends or created a room, the My Rooms and Friends’ Rooms tabs will also be handy.

Choose your Google Lively avatar

1. Click My Avatar on the right sidebar.
2. Click the avatar you like and choose Select Avatar (your avatar changes instantly).
3. Once you’ve chosen the one you want, click the X to hide the menu.

Change your Google Lively avatar’s clothing

To change your outfit, check out the styles available in the wardrobe picker. Here’s how:

1. Click My Wardrobe on the right sidebar to open your wardrobe.
2. Browse or search the options in your wardrobe inventory and select items to wear. When you double-click an item, it’ll appear on your avatar instantly. You don’t have to close the window to find out if you like the look.

If you don’t like how something looks on your avatar, go back to your wardrobe, left-click on the item, and choose Remove Item.

If you want more wardrobe options, add new stuff to your inventory by o quickly change your entire outfit, click my avatar and choose I’m Feeling Lucky . You’ll see the new duds on your avatar instantly.

Create your own Google Lively room

1. Click new room and choose Create New Room to start the process.
2. Look over each tab and choose what you want your room to look like, the permissions you want to grant visitors, and whether you’d like to play music in your room.

Google is assuring users of its Analytics product that their data is protected. Apparently, the recent announcements of Google Trends for Websites and Google Ad Planner had some web site owners concerned about how much data sharing was going on among the various offerings.

Brett Crosby from the Google Analytics team went to the blog to allay fears:

Google Analytics doesn’t share individual, site-level information with Google Trends for Websites or Google Ad Planner. These products gather data from multiple sources, then check the data against anonymous, aggregate, industry benchmarking data within Google Analytics. This helps Google Trends for Websites and Google Ad Planner calibrate category data and correct for under- or over-reporting in certain verticals. The benchmarking data comes from Google Analytics customers who’ve chosen to share their data in aggregate.

This isn’t the first time fears over data collected by Google Analytics have popped up. But not everyone is worried.

When I spoke with Crosby last month, he told me that for every person who expresses fears over data collection in Analytics, there is another who wants to know why more isn’t being done with the data. He told me that Analytics works hard to strike a balance for people of both viewpoints, allowing those who want to share in the hopes of developing deep integrations with other Google products the ability to do so.

Of course, there’s only so far you can take integration. Google Analytics does not affect a site’s rankings in Google’s search results.