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MapQuest has a few noteworthy updates to its widget and local content.

First up, the widget has the following updates:

• The Maps and Driving Directions experience
• MapQuest Search functionality has been added
• Added Traffic information
• Performance and functionality improvements

In the local content update, MapQuest has added an “AddThis” button. You may have seen the AddThis button around the interwebs. It lets you share content a number of social networking and bookmarking sites.

What do you think of these updates? Let us know in the comments.

Related Reading:
MapQuest Now Optimized for the iPhone
MapQuest, Google Launch Blackberry Mobile Apps

Run, don’t walk, to your favorite bookstore and pick up a copy of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition). Okay, okay, so most search engine marketers will simply order the paperback on Amazon.com. But, somehow 1-click ordering takes all the drama out of buying the latest book by Mike Moran and Bill Hunt.

And if you don’t believe me, check out what Lee Odden, the CEO of TopRank Online Marketing and author of the Online Marketing Blog, has to say: “With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as ‘The Search Marketing Bible.’ With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

I interviewed Bill about the new edition of the book back in August at Search Engine Strategies San Jose. And I’ve been keeping the video interview under wraps — until today. You can watch it below — before getting your hands on your very own copy. And, yes, this will be on the mid-term exam.

Greg Jarboe interviews Bill Hunt about his new book

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Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media? In today’s Vertical Search column, “Creative Messaging in a Direct Response World,” local search expert Gregg Stewart shows that branding and direct response messaging can co-exist online, and local business profile pages are a good place to meld writing techniques for both.

» Full story

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