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Email has finally been banned in France. That doesn’t mean you’ll be forced to use IM, SMS or Twitter to communicate online.

It just means French email no longer exists under the name “email.”

Email is now “courriel.”

Search Engine Watch was way ahead of the curve reporting on the upcoming ban. ClickZ’s Kate Kaye blogged about French e-mail on the SEW Blog back in June of 2006.

The original plan was to replace email with “courrier electronique” (electronic letter), while a start-up would be known officially as a jeune pousse (young plant).

We haven’t heard whether jeune pousse has caught on yet.

On Monday, June 16, 2008, before the start of the Search Engine Strategies conference in Toronto, Canada, there will be four search engine marketing training classes. While each of the half-day SEM training workshops costs CAD 795, if you register for a full day, the cost is CAD 1,395.

That’s a savings of 195 Loonies – which is worth between 97 and 98 Toonies. (SES Toronto Conference Chairman, Andrew Goodman, has been trying to help me translate American into Canadian, but Search Engine Strategies Global Content Director, Kevin Ryan, thinks it’s a lost cause.)

Seriously, why would you want to take a search engine marketing training class or two – independently or in addition to registering for the SES Toronto?

There are three key reasons.

First, you’ll be provided with “guided, hands-on exposure that puts theory into practice in a highly interactive environment,” as it says on the Search Engine Strategies Toronto website. These SEM training workshops will be taught by Debra Mastaler, Todd Malicoat, Adam Goldberg and Liana Evans, and I can personally vouch for three of them. (While I don’t know Adam Goldberg personally, he’s an ex-Google Insider who started Google’s Inside Sales team in NYC in 2003. So, I’ll give him the benefit of the doubt.)

These search engine marketing experts will provide you with the tools and techniques you need to become (or remain) outstanding in your field. (I know there’s a joke about a guy who is out standing in his field, but I forget the punch line.)

In the end, you’ll not only walk away from the search engine marketing classes with the knowledge and skills you need to be a successful search engine marketer, you may also “jump-start your career and enhance your professional know-how,” as the SES Toronto website puts it.

Second, all four of this year’s SEM training workshops are brand new. Compare them to last’s year’s line up of search engine marketing training classes. There are absolutely no repeats.

In Track 1, Debra Mastaler of Alliance-Link.com is teaching “Link Building Tactics, Tools & Techniques” from 8 a.m. to noon. And Adam Goldberg of ClearSaleing is teaching “Search Engine Marketing Metrics and Myths” from 1 to 5 p.m. (I love the use of alliteration in the titles of their SEM training workshops.)

In Track 2, Todd Malicoat of Stundtdubl is teaching “SEO Tools” from 8 a.m. to noon. And Liana Evans of KeyRelevance is teaching “How to Effectively Use Social Media for Search Marketing Campaigns” from 1 to 5 p.m. (Just because they don’t alliterate their titles doesn’t mean their search engine marketing training classes won’t be fun.)

I interviewed Todd and John Marshall of Market Motive at ad:tech San Francisco a couple of weeks back, when Market Motive announced it has teamed with Search Engine Strategies to provide online classes for training in search marketing, web analytics, and web conversion techniques.

Todd also talked about his SEM training workshop at SES Toronto. Check out the video interview below.

Stundubl’s Todd Malicoat’s Upcoming Session at SES Toronto

There’s a third key reason why you would want to take a search engine marketing training class or two – independently or in addition to registering for the SES Toronto. (There are always three key reasons to do anything. Hang on a second, I’ll remember it.)

You get a lunch break. (No, that’s not it. The lunches are getting better at all of the Search Engine Strategies events, but that’s not a reason to take workshops covering optimization and advertising strategies, analytics, tactics and best practices.)

Oh, now I remember. Whether you’re a consultant, site designer, website owner, or in-house marketing professional, you can’t afford to miss this opportunity to learn firsthand about the latest developments in search engine strategy. (I thought I was having a “senior moment” there.)

No matter where you are on the SEO or SEM learning curve, you’ll leave these intensive workshops with the necessary skills and tools to improve your business results and take your search engine marketing to another level. “Something that never looks bad on your permanent record,” according to Greg Marmalard in Animal House (1978).

See you at the Intercontinental Toronto Centre Hotel, which is a different venue than the main Search Engine Strategies conference, which is being held at the Metro Toronto Convention Center, which is attached to the InterContinental Toronto Centre Hotel. (Was that clear? Check Google Maps.)

See you at SES Toronto.

Search Marketers interested in mining data about users’ behavior in Facebook have a new weapon with the arrival of "Lexicon." Lexicon measures the "overall usage of words and phrases on profile, group and event Walls." Enter up to 5 terms consisting of multiple words, letters, and numbers and Lexicon returns relative community chatter levels.

Check out this Lexicon comparison of soccer, baseball, and football:

Buzz Pocket Mining means using available tools to measure interest nodes in social communities. It’s the rapidly growing little brother to classic keyword research.

Previously the best method for harvesting demographic data from Facebook was their Social PPC Ajax ad creation tool, which offers serious insight to those sizing up users for conversational marketing and social PPC.

Google’s "Open Social" API will likely facilitate related techniques applied to other major and niche social sites soon. This makes understanding these types of research tools an essential learning curve for SEMs.

Yahoo has announced upgrades to its mobile search platform, oneSearch. The 2.0 version of the service includes brand spankin new features to make searching on the go a little easier.

A major new update is the addition of voice search. Yahoo is partnering with vLingo, a speech recognition company, to provide the service. The more a searcher uses the voice search, the more the technology recognizes an individual’s voice and can adapt to it. Initially, the voice search will only be available for select Blackberry devices, including the Curve and the Pearl. In coming months, the service is expected to expand to include more devices.

Other new features to oneSearch include predictive type completion and contextual recommendations as you type in a search query. For example, as you start to type in “apple,” oneSearch will guess what you’re trying to type as you enter the first few letters. And users also may get suggestions to search for “apple iphone,” “apple stock price,” or “apple stock price.”

Yahoo is also opening up the platform to publishers and developers. By doing so, the company hopes to:

– Turn web search results into answers - the usefulness of the results increase as more actual content is returned versus traditional web links

– Unlock the power of the Semantic Web - results integrate more helpful content, much that otherwise is not usually surfaced in search results

– Provide more relevant content - consumers receive richer information, into which they can dive deeply
Marco Boerries, executive vice president, Connected Life, Yahoo! said about the updates, “With Yahoo! oneSearch 2.0, we are fundamentally changing the way consumers use the Internet on their mobile phones.”

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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Property of Google? No! The Google of Property
  Just when you thought the days of aspiring Googles had ended, vertical search took on a life of its own.
• Facebook Ads & Applications: Critical SEM Learning Curve
  If your business or agency’s search marketing department has dismissed Facebook applications & paid ads, as outside of your product’s demographic, think again.
• SEW Experts: Inside AdWords and Contextual Advertising: The Tipping Point
  Once the ugly stepchild of online ads, contextual advertising has shed its “remnant inventory” reputation.
• Facebook Drops Another Hurdle
  Still looking for some attention from the social networks? Facebook delivered a new client library on Friday afternoon, which makes your widgets easier to launch in their ecosystem.
• Google Enigma: Code Cracked by Carr
  Nick Carr asks the question every forward-thinking executive has top of mind: Should innovation-minded managers view Google as an exemplar – or a freak?

Click to read the rest of this post…

The New York Facebook Social Advertising Event Nov. 6, 2007 introduction from boy-wonder Mark Zuckerberg was a millennial harbinger of marketing-things-to-come. If your business or agency’s search marketing department has dismissed Facebook applications & paid ads, as outside of your product’s demographic, think again. Though advertisers are making millions now on the Facebook platform, [...]

They’ll probably call me something snotty like "bucolic" or "pedestrian" but I just don’t get it: paying somebody for their reservation at a trendy restaurant.* Matter of fact, the 30-days in advance but only if you’re of the desirable clientele idea sounded dumb enough – as though they’re giving out death vaccines or something.
The good [...]

There is no joy in Mudville, as mighty DRM has struck out fans who bought baseball videos from MLB.com.Major League Baseball crushed the purchases of digital game videos like they were a hanging curveball looping over the plate. The League shut down the DRM server managing the licenses of old video purchases, and just like [...]

A new project from the Mozilla Foundation, called Prism, lets people split web applications out of the browser and run them on the desktop.Prism is Windows only right now, but Mac and Linux versions have been promised and are in the works.
“Prism isn’t a new platform, it’s simply the web platform integrated into the desktop [...]