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If you like using Google a lot (who doesn’t, really?), then you must know that there are various commands that you can use aside from simply entering keywords in the search box. These commands can help in narrowing down searches and getting more relevant results immediately. What might not be commonly known, however, [...]

In the previous post, we took a look at how to use the command site: in Google. We talked about the syntax and one advantage of using it – that is, to find out how much of your site is indexed. Are there other advantages to using the site: command? Are there any [...]

There’s one book every search engine marketer will be reading this fall:

Planet Google: One Company’s Audacious Plan to Organize Everything We Know.

Based on unprecedented access he received to the “Googleplex,” New York Times columnist Randall Stross takes readers deep inside Google. His revelations demystify the strategy behind the company’s recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world’s information, the one-stop destination for all our information needs.

Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?

As ambitious as Google’s goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC.

Google isn’t just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.

Google has also taken direct aim at Microsoft’s core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative — and highly disruptive — concept known as “cloud computing.” According to this plan, users will increasingly store all of their data on Google’s massive servers — a network of a million computers that amounts to the world’s largest supercomputer, with unlimited capacity to house all the information Google seeks.

The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data.

Will Google stay true to its famous “Don’t Be Evil” mantra, using its power in its customers’ best interests?

This morning the Guardian UK published a scathing analysis of Google, SEO and the launch of Cuil. In his article, Chris Williams claimed that the greatest threat to Google is spam. No argument there.

But Williams takes the argument one step further and states:

Plenty of digital ink has been needlessly spilt this week over the launch of the suicidally-monikered new search engine Cuil.com. But the only threat to Google is itself and, in a roundabout way, the legion of spammers and “search engine optimisation” (SEO) consultants that buttress its dominance.

It’s clear that Williams is crying over “spilt ink.” He’s right in saying that Web sites have adapted their design and structure to accommodate Google.

But Williams would like to think that all companies - including competing search engines - are in the business of “reverse engineering” Google.

The people at the vanguard of reverse-engineering Google are not its jealous search rivals. They’re the spammers and SEO consultants. They have driven an ever-closer relationship between the quirks and whims of Google’s algorithms and policies, and the structure and content of the web. It’s a feedback loop that was unavoidable once Google’s early rivals proved unable to respond to its better search results and presentation.

He feels that techniques such as “adding needless internal links, creating PageRank-friendly URLs and distorting normal grammar” are all widely deployed with varying degrees of dastardliness.

While grammar may be distorted, the fault doesn’t lie with SEOs but with writers lacking sufficient command of the English language.

Somehow Williams connects Google’s share of searches with SEO efforts, rather than user preference. If that’s the case, then SEO must be producing superior SERPs.

Williams writes, “Thanks to the mutualistic process driven by spammers and SEO consultants, that dominance is only going to increase, and it’s the only ‘Google Killer’ on the horizon.”

Williams envisions a future “when the favours spammers and SEO consultants have been doing for Larry and Sergey will become dangerous, anti-trust style.” He believes regulatory intervention now seems the only bar to a complete Google autocracy over the Web economy.

No, this isn’t the latest update of Google Maps Guide to Grand Theft Auto IV.

This is the real deal: Manhattan crime committed in New York, NY and depicted over a two month period from April 2008 to the end of May, 2008.

Spotcrime.com claims it’s the most comprehensive online source of crime information. The site is probably right. They offer local maps, crime reports, crime classifications, and real-time interactive maps.

Soon you’ll be able to find the exact location of the Manhasset High School lockdown as reported by News 12 Long Island, where two students were found at the Manhasset high school carrying firearms.

Spotcrime.com is a Google Maps mashup. Sure Google I/O and 3D apps have drawn all the media attention lately. We thought it would be worthwhile to keep our readers safe in this dangerous world.

You have your choice of crime alerts if you’re interested in a particular illegal act, or if you need to brush up on definitions of illegal acts, Crimespot.com offers a handy index of crimes:

SpotCrime.com Crime Classifications

* Theft - The act in which property belonging to another is taken without that person’s consent.

* Burglary - The criminal offense of breaking and entering a building illegally for the purpose of committing a crime in that building.

* Robbery - Using force or intimidation to take property away from another person in the presence of that person.

* Assault - A physical attempt or threat to use violence with the intent to do harm to another.

* Arson - The crime of intentionally setting fire to a building or property of another or the burning of one’s own property to collect insurance.

* Shooting - The act of firing a weapon in order to hit, wound, or kill someone or something.

* Vandalism - The intentional destruction of or damage to the property of another.

* Arrest - The seizure of an alleged or suspected offender to answer for a crime.

Plus, you can drill down to see the details of the crime. Oh look, here’s one that occurred uptown just from last week:

Shooting - 126th St and Lenox Ave, New York, NY 2008-05-26

EMS command is reporting 10 people shot in total. During this situation multiple foot pursuits, random gunfire, and a RMP MVA took place. Several large pockets of crowds are within the confines this large scene. Ems command has given a general summarization describing the victims as either yellow or green tag patients.

Of course, if you’re a criminal it doesn’t hurt to know what neighborhoods have been overfished by your fellow criminal element. It’s all here for you at Crimespot.com, with new service available on the iPhone.

Recently, Google has been losing executives and staff to social sites and startups. This has led many to speculate that Google is losing the brainpower that built the mega company.

But the so-called brain drain is not occurring. At least, that’s what Google spokesman Matt Furman told BBC news. Furman said that Google’s management pool is deep. Plus, they’re not want for talent with 1,300 resumes arriving at their doorstep every day.

Many Googlers have hopped over to Facebook, where they’re more likely to find the startup culture that was so endearing about the Google of years past. Now Google, despite its free lunches, is a bonafide corporation, with structure and chains of command to boot. Still, those Googlers may have had a harder time landing their Facebook gigs had it not been for the presence of Google on their resumes.

Of course, Googlers-turned-Facebookers may question that move if Microsoft should really, truly buy Facebook.

Searchers may prefer Google, but when it comes to developing so-called Web 2.0 sites, web developers rated Microsoft/Windows Live the best, according to a report by Evans Data Corp. Google did come in second with Yahoo coming in third. Incidentally, Google and Amazon came in first and second respectively when it comes to ease of use.

Neither ease of use or overall ranking directly correlated with profits. Paypal and eBay brought in the most dollars - albeit barely. And Paypal was apparently the bain of many a developers’ existence. It ranked the worst

And while Facebook may be popular among users, developers found it to be one of the most cumbersome APIs to work with, coming in second to last. Ironically, Microsoft owns a 20% share in Facebook.

via ComputerWorld

Related Reading:
So You Wanna Be a SearchMonkey?
Microsoft Tries to Compete with OpenSocial
Google, Yahoo & MySpace Team Up for OpenSocial

Tonight I saw the Iron Man blockbuster, starring Robert Downey, Jr. as Tony Stark. The movie defines Stark as a precocious kid, by flashing an old photo of him with Bill Gates. Along with some additional life history, we learn that Iron Man is at the top of his technical game but has seen some better days.

In Iron Man, the Microsoft parallels could continue beyond this introduction. Bill has been thinking about how computing can positively impact the world for years. In Stark’s case, a near-death episode makes him question the meaning of all his weaponry and its world-wide impact.

Meanwhile, Obadiah Stane has worked at Stark Industries for many years and serves as the second-in-command for the business. He bears an uncanny resemblance to Steve Ballmer, don’t you agree?

As played by Jeff Bridges, Stane shares some of Ballmer’s focus on the marketplace. If you leave aside the more sinister plot twists, Stark Industries is the biggest worldwide supplier of weapons. The company needs to stay technically competitive, and will do what makes sense to get there.

Of course, Microsoft is the worldwide supplier of desktop operating systems and has every intention of becoming a more potent online force. While in the game later, Ballmer wants to guide Microsoft in the most expedient ways possible — with or without Yahoo.

So where does this movie metaphor take us? I think that Ballmer is saying that Microsoft will create an even better Iron Man now. It all about the war, not about saving the peace, right?

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Does Google Allow Good Google Bombs?
  To some, it appears that Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.
• New Google Webmaster Tool Aids Robots.txt Creation
  For the coding-challenged, creating a robots.txt file for instructing search engine spiders on the preferred way to crawl your site has not always been easy. Thankfully, Google has created a robots.txt generator as part of its Webmaster Tools.
• Wordtracker Enhance Their Free Trial Offer
  The keyword research tool providers are offering a 1-week trial of their entire service and have released an accompanying 7 day video tutorial on how to get the best out of your Wordtracker account.
• SEW Experts: Social Media: One Size Does NOT Fit All
  Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn’t given to preparing what to do with the traffic, the only remaining value is links, many of which don’t pass juice.
• SEW Experts: What Matters Most to Travel Search Marketers in 2008?
  Now that we’re nearly through the first quarter, it’s time to check in on the accuracy of the many predictions for the future of search.
• SEW Experts: The SEO Copywriter: Wordsmithing the Web
  Combining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO initiative.

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