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Whether you’ve got them, in denial about them, or way too young to care about them, I’m not talking about those crinkly crow’s feet that grow around your eyes, or the grooves around your mouth. While …
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Whether you’ve got them, in denial about them, or way too young to care about them, I’m not talking about those crinkly crow’s feet that grow around your eyes, or the grooves around your mouth. While …
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Dying is easy, comedy is hard.
Old adage and old thinking, invented by writers and performers who wanted greater kudos for a craft that was deemed to be less worthy because it dealt with the amusing.
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Yahoo has joined the CBS Audience Network as a distribution partner. Yahoo TV will add CBS’x online catalog of full episodes and network programming to its lineup, which already includes NBC, FOX and over 15 cable networks.

CBS will get a boost from the Yahoo TV’s audience. With Yahoo, the CBS Audience network will reach 92% of U.S. web users with 300+ video partners.

“As the #1 online TV site, Yahoo! TV is committed to offering our users the most comprehensive television experience on the Internet,” said Karin Gilford, Vice President of Entertainment and Lifestyles, Yahoo!. “The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience. It’s all part of our strategy to become the starting point for the most consumers on the Web.”

“This announcement underscores the value of CBS’s open, non-exclusive, multi-partnership strategy for distributing our content online,” said Anthony Soohoo, Senior Vice President and General Manager of Entertainment, CBS Interactive. “We are delighted to add Yahoo! to the Audience Network, not only because of their reach, but also because they offer a great user experience for CBS content. This is a win-win in that it bolsters the distribution of CBS content while giving Yahoo! users access to programming that has proven to be among the most popular professional content online.”

This won’t be the first TV partnership between Yahoo and CBS. In December 2005, Yahoo announced that it would be offering four episodes of CBS sitcoms in what was dubbed the CBS Comedy Bowl.

Related Reading:
Yahoo Signs Deal With Reality Programming Company
Fox, NBC and Others Testing Online TV With Hulu.com

Viacom President and CEO Philippe Daumann joined Kevin Johnson, President of Microsoft, onstage last Wednesday at the Microsoft advance ‘08 client sumnmit to discuss the Future of Search. They didn’t discuss copyright infringement or Viacom’s $1 billion lawsuit against YouTube. Perhaps they should have.

Google, YouTube’s owner, claims the $1 billion copyright infringement lawsuit questioning YouTube’s ability to keep copyrighted material off YouTube.com threatens the free exchange of information on the Internet.

Google’s lawyers filed papers on Friday in U.S. District Court in Manhattan in response to Viacom’s lawsuit alleging that the Internet has led to “an explosion of copyright infringement” by YouTube and others.

Viacom filed its lawsuit last year, asking for damages for the unauthorized viewing of programming from MTV, Comedy Central and other networks, including such hits as “The Colbert Show” and “The Daily Show with Jon Stewart.”

In papers submitted to a judge late Friday, Google claimed YouTube “goes far beyond its legal obligations in assisting content owners to protect their works.”

By seeking to make carriers and hosting providers liable for Internet communications, Google said Viacom “threatens the way hundreds of millions of people legitimately exchange information, news, entertainment and political and artistic expression.”

Google said YouTube was faithful to the requirements of the 1998 Digital Millennium Copyright Act, saying the federal law was intended to protect companies like YouTube as long as they responded properly to content owners’ claims of infringement.

On that count, Viacom says Google has failed miserably.

The Associated Press reports that in a rewritten lawsuit filed last month, Viacom said YouTube consistently allows unauthorized copies of popular television programming and movies to be posted on its Web site and viewed tens of thousands of times.

Viacom said it had identified more than 150,000 unauthorized clips of copyrighted programming — including “SpongeBob SquarePants,” “South Park” and “MTV Unplugged” episodes and the documentary “An Inconvenient Truth” — that had been viewed “an astounding 1.5 billion times.”

The company said its count of unauthorized clips represents only a fraction of the content on YouTube that violates its copyrights.

It said Google and YouTube had done “little or nothing” to stop infringement.

“To the contrary, the availability on the YouTube site of a vast library of the copyrighted works of plaintiffs and others is the cornerstone of defendants’ business plan,” Viacom said.

Grand Theft Auto 4 sales topped half a billion dollars during its first week of release, earning about 5 times as much as the blockbuster movie, Iron Man. GTA 4 takes place in Liberty City, a parallel universe of New York, NY. More realistic than ever, many buildings and landmarks in the game are spot-on. The soundtrack rocks.

So how are GTA 4 fans navigating the game? Google Maps is powering the Grand Theft Auto Big Map, a wiki-style map where gamers can update places they’ve found in Liberty City.

The Google map has proven so popular with the GTA 4 community, moderators have posted the following message:

Note: Due to the sheer amount of submissions from all you pimps, the review process is taking longer than expected. Please do not submit the same marker twice out of fear your submission didn’t go through.

Here’s an example showing “Missions” and “Services” identified on the Google Map:

There’s a helpful outline of the basic controls of the Liberty City Interactive Map system at GTA ‘Hood. Yo’u'll also find a detailed guide to help you add new marker location points within the Liberty City Interactive Map.

If you want to explore Liberty City online, you have lots of categories to choose from in addition to “Missions” and “Services.” Here’s what’s currently listed: Clubs, Bars, Cabaret Clubs, Strip Club, Comedy Club, Emergency Services, Police Station, Hospital, Fire Department, Missions, Start, End, Primary Objective, Secondary Objective, NPC, Steps 1-10, Most Wanted, Items, Body Armor, Health Pack, Weapons, Vehicles, Secrets, Hidden Package, Easter Egg, Funny Signs, Multiplayer: Extraction Point, NPCs, Contact Person, Pervert, Pigeon.

How detailed is the Liberty CIty Interactive Map? Here’s a screenshot showing all markers:

Of course there are always GTA 4 cheats available, like this one from Playstation Insider, if you want to find the flying rats, weapon locations and half-naked zombies faster.

After the jump, a quick lesson on how to use Google Maps to add your own markers.

Click to read the rest of this post…

IAC, parent company of Ask.com, is planning to launch several new niche sites that incorporate search and social media. First up is RushmoreDrive.com, which has already launched and is targeted at the African-American community.

According to the Wall Street Journal, Green.com will be developed into a virtual world for children and “tweens” that will focus on environmental issues and encouraging good deeds. FiLife, currently a personal finance blog, will revamped as part of a partnership with News Corp.’s Dow Jones & Co., which publishes the Wall Street Journal.

Past IAC sites have been hit or miss. Pronto.com saw 9.1 million visitors in February 2008, up from 816,000 in February 2007. But comedy news site 23/6 saw numbers drop month-over-month from January to February 2008, with 52,000 and 36,000 respectively according to comScore. IAC disputed the numbers, claiming the site saw 685,000 visitors in March.

Meanwhile, Ask.com recently announced cuts to its workforce, eliminating 40 workers, which amounts to 40% of total employees.

Launching new sites isn’t the only change IAC is seeing. Recently, a Delaware court granted permission to pursue a breakup of the company, which will spin off 4 of its largest businesses into public companies.

Whether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use “a little churching up.” Slide on down to SES New York, and catch Carol Kruse.

That’s right. Carol Kruse, Vice President of Global Interactive Marketing, The Coca Cola Company, is speaking at the Search Engine Strategies conference, which will be held the week of March 17-20, 2008, at the Hilton New York. She will address what it takes for big brand companies to shift their marketing mix to align with new customer behaviors, putting more ad budget to Search and digital advertising.

Other speakers at SES New York 2008 include:
• Jonathan Ashton, VP of SEO & Web Analytics, Agency.com;
• Paul Beck, Senior Partner, Worldwide, Executive Director, Interactive Marketing & Advertising, Ogilvy;
• Jeff Ferguson, Director of Online Marketing, Napster;
• William Flaiz, Vice President, Search Engine Optimization & Web Analytics, Avenue A | Razorfish;
• Kurt Garbe, Entrepreneur in Residence, Advertising, Adobe Systems;
• Bill Hunt, CEO, Global Strategies International;
• Steven Kaufman, SVP Media Director, Digitas
• Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit;
• Bill Macaitis, VP of Online Marketing & SEO/SEM, Fox Interactive Media;
• Gordon McLeod, President, The Wall Street Journal Digital Network
• Ulli Muenker, Search Marketing Manager, BusinessWeek;
• Pauline Ores, Senior Marketing Manager, Community and Collaboration Strategy, Global Small & Midmarket Business, IBM Corporation;
• Susan Prater, Global Interactive Marketing Manager, Owens Corning;
• Nigel Ravenhill, Program Manager, McAfee;
• Irene Rigos, Senior Ecommerce Manager, Wyndham Hotel Group;
• Michael Sack, Director, SEM technology & Development, Idearc Media Corp.;
• Erica Schmidt, Global Director of Search, Isobar;
• Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com;
• Don Steele, Director of Digital Marketing, Comedy Central;

And, if you look closely at the conference agenda for Search Engine Strategies New York 2008, you’ll see 10 Google speakers and eight from Yahoo! And that’s not counting Michael Rubenstein, Vice President & General Manager, DoubleClick, because it’s acquisition by Google is still pending.

Listen to what they’ve got to say.

Now, if you’re too busy to attend SES NYC 2008, don’t feel guilty. I’m confident that another one of the many fine advertising agencies in New York City will be more than happy to pitch in and help the corporate executives from the name brands above understand where the advertising industry is heading.

And, if market demand for magazine ads and television spots prevents you from getting over to Search Engine Strategies NY, don’t worry. I’m fairly certain that you’ll be able to catch up with what you missed in AdWeek or Advertising Age by reading about some other ad agency in New York has just landed a new client for its managed search engine marketing services.

“You get wise. You get to church.”

If you don’t need some “jive-ass preacher” talking to you about Search Advertising 101, then you’ll still find lots of other “must attend” sessions at Search Engine Strategies 2008 in the Big Apple. This includes:

Day 1 - Monday, March 17, 2008
• Creating Compelling Ads
• Analytics: Data Into Action
• Auditing Paid Listings and Click Fraud Issues
• Orion Panel: Getting Vertical Search Right

Nick Carr, SES New York 2008, The Big Switch

Day 2 - Tuesday, March 18, 2008
• Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google
• Ads in a Quality Score World
• Orion Panel: Universal Search
• Optimizing Search Marketing Campaigns
• Ad Copy & Landing Page Clinic

Day 3 - Wednesday, March 19, 2008
• Gordon McLeod: Search Has Changed Everything… And So Can You
• Ad Testing: Research & Findings
• Big Brand Search Strategies: Build Connections and Fuel Online Promotions
• Jason Calacanis, Founder & CEO of Mahalo.com, Inc.
• Managing PPC for Multiple Clients
• Ad Exchanges Are Changing Everything

Day 4 - Thursday, March 20, 2008
• Andrew Tomkins, Chief Scientist at Yahoo! Research
• Staffing Up for Search
• SEM Agencies: Working With Ad Agencies
• My Search is Better Than Your Search

Now, I should disclose that SES New York is a client. “A gig like that, you gotta prepare the proper exploitation.”

Besides, “your lazy butts are in this, too.” According to The New York Post, “The ad biz may lose its fizz.”

So, slide on down to the Search Engine Strategies conference, and get your four box lunches and a Coke.

Do you see the light?!