ArticleSnatch Blog

You are browsing the search results.

AOL is shutting down its blogging product, AOL Journals. Google wants Journal users to head on over to Blogger to keep their journaling spirit alive.

So, they’ve created a migration tool to help you port your AOL Journals postings over to a new Blogger blog.

You’ll want to hurry. AOL Journals says goodbye this Friday, October 31.

For details, check out the Blogger blog.

New Article - Highest Paid Surveys - How Do You Find The Highest Paid Surveys? Posted .. http://tinyurl.com/5byv6n #
New Blog Post - Click Fraud Declines Slightly in Q2 2008: Click Forensics has releas.. http://tinyurl.com/5mx7lm #
New Blog Post - Baidu’s Profit Increases 91% in Third Quarter 2008: Chinese se.. http://tinyurl.com/5gn5cg #
New Blog Post - Online Reviews [...]

Jason Lynn, Director of Solutions Engineering for Yahoo/Right Media is exiting the Sunnyvale search engine to become Executive Vice President of Product Management at online advertising network interCLICK. Prior to his Yahoo/Right Media stint, Lynn was Director of Product Management at behavioral targeting firm TACODA, which was acquired by AOL in July 2007.

That’s the same month Yahoo finalized its acquisition of Right Media.

Lynn joins an exodus of Yahoo execs as of late. Network Division Executive Vice President Jeff Weiner left and became Executive in Residence at two venture capital firms. Vish Makhijani, Senior Vice President of Search, is now heading up the Bay Area operations of Yandex, a Russian language search engine. Brad Garlinghouse, Sr. VP and author of the Peanut Butter Manifesto, and Qi Lu, Executive Vice President of Search and Advertising Technology have left as well.

Founders of other Yahoo-acquired companies aren’t sticking around either. Flickr co-founders Stewart Butterfield and Caterina Fake and del.icio.us founder Joshua Schachter have said their goodbyes.

Well, Google is doing it again. As if the payout drop from $250 to $100 wasn’t bad enough, Google is ending the AdSense Referrals program in about a month (End of August 2008 - see details).
If you didn’t find a good alternative for AdSense referrals last time, then you better get busy now. [...]

Chris Boggs, manager, Search Engine Optimization for Brulant has joined Search Engine Watch Forums as Associate Editor. Chris is a highly sought after speaker on the circuit. He’s presented at Search Engine Strategies (SES), PubCon and SMX among others.

Chris will be teaming up with Search Engine Watch Forums Editor, Frank Watson, founder of Kangamurra Media.

Chris and Frank write the weekly SEM Crossfire column for SEW Experts: debating, arguing, and discussing the hottest search engine marketing and SEO issues in the industry.

So what can you expect from Chris in the Forums? The best example may be found here.

I also asked Chris to warn me about what kind of trouble he plans getting me into:

“I am very excited to become more involved with SEW Forums. I can really say that I learned a lot from the forums when it they first started, and I have continued to benefit from community participation. I have unfortunately had less time to participate at SEW forums as I used to, but I plan on ramping back up during the off-hours. One thing I am tied of seeing at SEW and other forums is so-called experts coming in and making absurd or non-factual statements.”

Hey, me too, Chris. But what do you plan to do about it?

“Those types of participants can take my new position announcement as notice that I’m tired of being nice. I and other Moderators plan on urging people to back up their statements with proof, or suffer public ridicule. Those people that are newer to the industry and openly want to learn (and do not claim falsely to be experts) will hopefully be less likely to be derailed by advice based on zero sum experience.”

Wow. You heard it here first.

Hello Chris, goodbye B.S.

photo credit: SearchEvangelist on Flickr

Bye-bye beta!

Google announced today that its Google Website Optimizer (GWO) landing page testing tool is finally out of beta. GWO is a free tool for running A-B split and multivariate landing page tests.

As a charter GWO Authorized Consultant, my company watched its development from the beginning. It started out in the shadow of AdWords, and was only available as a tab in your AdWords account. Even though you did not have to spend any money on AdWords to use it, it was still seen as an add-on to the PPC advertising platform and did not initially get the attention that it deserved.

With today’s announcement, GWO steps into the spotlight in recognition of its important role in Google’s future. The company is committed to investing significant resources behind this product. As an example, GWO is now available in 27 languages worldwide: Czech, Danish, Dutch, English (Australia, UK & U.S.), Finnish, French, German, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil & Portugal), Russian, Spanish, Swedish, Tagalog, Thai and Turkish).

If a landing page has a higher conversion rate it clearly had more relevance for the person who clicked on the PPC ad, so Google can properly trot this out under the banner of improved relevance and a better user experience. At the same time, increased adoption of landing page optimization and testing can only benefit Google since more efficient advertisers will be willing to spend more per click while still maintaining their CPA targets.

Several key enhancements will make GWO even more powerful and useful to the wider online marketing audience:

Easier sign-up outside of AdWords - Google is making it easier for anyone to sign up and use Website Optimizer. In addition to accessing the tool through AdWords, people can now access it with any Google Account, such as the one they may use for Google Analytics or Gmail. They will see only the stand-alone testing tool features, uncluttered by other applications. Existing AdWords and Google Analytics users can still continue to use it as before (as part of their AdWords interface).

Easier Multivariate test setup - Based on user feedback, Google has improved the setup flow for multivariate experiments, with more straightforward tagging instructions and a sample tagged page for users to examine.

New Website Optimizer website and resources - The Website Optimizer site will be globally revamped to include more educational information, including archived webinars, articles on optimization, testing strategies, and best practices. Google Website Optimizer main site.

New Blog - Google is launching a new Website Optimizer product blog that will discuss the latest product news, industry insights, and testing strategies.

After the jump: free Google Web Optimizer Tool chapter (pdf) from my book, Landing Page Optimization.

Click to read the rest of this post…

New Article - Applications of SAP FI Module Posted By : "Brayan Peter": SAP market fin.. http://tinyurl.com/4ovqbw #
What Are Blu-Ray Covers? Posted By : Pablo Zedd: Movie covers represent a film and usually work in .. http://tinyurl.com/4gzcfv #
Car Tires Posted By : Dennis James: The cars wheels and tires are among the most important parts [...]

New Article - Applications of SAP FI Module Posted By : "Brayan Peter": SAP market fin.. http://tinyurl.com/4ovqbw #
What Are Blu-Ray Covers? Posted By : Pablo Zedd: Movie covers represent a film and usually work in .. http://tinyurl.com/4gzcfv #
Car Tires Posted By : Dennis James: The cars wheels and tires are among the most important parts [...]

New Article - Applications of SAP FI Module Posted By : "Brayan Peter": SAP market fin.. http://tinyurl.com/4ovqbw #
What Are Blu-Ray Covers? Posted By : Pablo Zedd: Movie covers represent a film and usually work in .. http://tinyurl.com/4gzcfv #
Car Tires Posted By : Dennis James: The cars wheels and tires are among the most important parts [...]

New Article - Applications of SAP FI Module Posted By : "Brayan Peter": SAP market fin.. http://tinyurl.com/4ovqbw #
What Are Blu-Ray Covers? Posted By : Pablo Zedd: Movie covers represent a film and usually work in .. http://tinyurl.com/4gzcfv #
Car Tires Posted By : Dennis James: The cars wheels and tires are among the most important parts [...]