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TopRank Online Marketing and the Direct Marketing Association have just announced a partnership to develop and deliver a series of educational workshops on social media marketing entitled, “Social Media Smarts: Introduction to the Social Web, Tools and Tactics.”

With marketers facing tighter budgets in the coming months, social media marketing offers new opportunities for companies to engage customers, improve brand awareness and increase sales with budgets that are more recession friendly than many traditional marketing efforts.

Leading the workshop will be Lee Odden, CEO of TopRank Marketing, who will introduce participants to the marketing opportunities with social media through best and worst practices examples. As you can see from the photo in this post, I’m much taller than Lee.

But, according to George Markham Director, Education Services at Direct Marketing Association, “Lee is a well rounded digital marketer uniquely qualified with over ten years experience as an internet marketing consultant and a background in corporate training.” Markham adds, “As a consultant working on the front lines of social media marketing for companies large and small, Lee brings first-hand knowledge and real-world examples to teach attendees how to develop a successful social media strategy.”

But I’m still taller.

The Social Media Smarts workshop will provide attendees with insight into blogging and blog marketing, social networks, microblogging, social news and bookmarking, video sharing, image and audio sharing, wikis and social media analytics.

Rounding out the workshop is a social media strategy exercise that will empower attendees to create their own social media strategy and develop a framework for building a business case within their organizations.

Lee is quoted in a press release as saying, “As a high demand digital marketing and PR agency, we’re seeing tremendous benefits from educating in-house marketing staff on the finer points of social media marketing.” He adds, “Offering both good and bad social media marketing examples along with strategy, tools, tactics and analytics can really empower companies to succeed.”

Now, I’ve served on panels with Lee. I know Lee. And that’s exactly the way Lee talks.

The first of the Social Media Smarts workshop series will be conducted in New York, December 4th and 5th, at the Microtek training facility in lower Manhattan. If you are in the nieghborhood, drop by and heckle Lee.

And remember: I’m taller. Actually, I was standing on my toes for this photo. Lee’s actually pretty tall, too.

In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. In today’s building brand equity column, “President 2.0,” Erik Qualman explains that his appeal to younger audiences, and need to get exposure in a primary race against an established opponent led Obama to develop his online strategy. Businesses can learn from his campaign.

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Eric Schmidt may have turned down the job of Obama’s CTO, but he’s still part of the President-elect’s transition team. And during this transition time, the Google CEO will give a speech about the future of technology and economic growth.

The speech will take place in DC, next Tuesday, November 18, 2008 from 1:00 - 2:30pm EST. The event is hosted by the New America Foundation and will occur at the Ronald Reagan Building Ampitheater at 1300 Pennsylvania Ave NW. Be sure to RSVP if you wish to attend.

Can’t attend? There will be a live webcast. Click on the RSVP link above to watch. You’ll need Flash 9.

Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. In today’s linkbuilding column, “Use Online Public Relations for Link Marketing,” Justilien Gaspard offers some ideas for things you can do to build links and increase sales simultaneously.

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The new Yahoo! front page went into testing a couple months ago. The redesign effort also coincides with the new user interface, YUI 3.

Here’s a peek:

Nicholas Zakas of the Yahoo! User Interface team expanded on the UI efforts by explaining the goals for the framework of YUI 3:

1. Eliminate global dependencies. We wanted each part of the page to operate separately from all of the others. Each part should have no knowledge of what else is on the page and therefore can’t depend on objects to be globally available. The 2.x library is based on the global YAHOO object, which we would have had to abstract away; the 3.x concept of YUI instances that could be individually manipulated worked perfectly to achieve this goal.
2. Make it small, make it fast. The Front Page can’t afford to be slow, so we needed to have as little code as possible to get everything up and running. YUI 3 impressed us with its organization into small, atomic units that allowed us to specifically include parts of the library that we wanted while eliminating parts that were unnecessary. Further, one of the goals of YUI 3 was to optimize for runtime execution and make it faster than the 2.x version. Once again, YUI 3’s approach was directly in line with the Front Page’s goals.
3. Create version independence. From the start, we didn’t want to have dependencies on specific versions of YUI components as this can lead to maintenance issues. What we really wanted was for each part of the page to be able to use whatever version of the components that they wanted. The sandboxing feature of YUI 3 opened up the possibility of having two (or more) YUI instances each loading different versions of various components while not interfering with each other.
4. Allow code portability. Having worked at Yahoo! for a combined five years, Steve and I knew that anything we put on a Yahoo! property could be a candidate for porting to someplace else. We knew that this possibility meant the code had to stand on its own and not make assumptions about the environment in which it was placed. We thought about the most difficult environment possible: a locked-down browser environment where the JavaScript code has no direct access to the DOM. Since YUI 3 can abstract away the DOM through its Node interface, we had the entrypoint necessary to make this requirement a reality.
5. Be forward compatible. The project to create a new Front Page is an incredibly long one and we wanted to be as forward-looking as possible. We knew that if we created the framework on YUI 2.x that we’d be hard pressed to get time to upgrade later on. By building on YUI 3 from the start, we eliminated the need for developing an upgrade path later on.

Google’s rules for improving Quality Score of AdWords ads will sound familiar to anyone who’s been doing SEO. In today’s natural search column, “Google AdWords Quality Score — That’s Old-School for SEO,” Mark Jackson explains that by optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you’re honestly interested in targeting, you’ll likely end up improving your Quality Scores as well.

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Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. In today’s link building column, “Obama’s Link Strategy Fuels Election Victory,” Sage Lewis looks at what we can learn about online marketing from studying presidential politics.

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Yahoo announced that Google has decided to terminate its advertising partnership with Yahoo, “following indication from the Department of Justice that it would seek to block it, despite Yahoo!’s proposed revisions to address the DOJ’s concerns,” the Yahoo press release stated.

While I understand Google does not want to add another legal battle, does this mark a pull back on the part of Google from their previous aggressive acquisition and partnership agenda?

The press release went on to state:

While the implementation of the services agreement with Google would have enabled Yahoo! to accelerate its investments in its top business priorities through an infusion of additional operating cash flow, this deal was incremental to Yahoo!’s product roadmap and does not change Yahoo!’s commitment to innovation and growth in search. The fundamental building blocks of a stronger Yahoo! in both sponsored and algorithmic search were put in place independent of the agreement.

Hopefully this will not further impact Yahoo or Google’s stock prices. Yahoo had announced a possible partnership/merger with AOL earlier this week but the loss of the Google partnership may now jeopardize that as well.

Barron’s Eric Savitz reported this could lead to another Microsoft offer - though one lowered to $20 a share - which I doubt Yahoo would entertain.

Sometimes, a company’s marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments. In today’s Web analytics and ROI column, “Social Media Link Building: From Fantasy to Reality,” Eric Enge shares the successful strategy of Citizen Sports Network.

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