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Popular professional social networking site LinkedIn is rolling out its new search platform. Like most major releases, it will only be available to a small percentage at first.

The new search platform will include:

• Unified search results
• More powerful relevance algorithm
• Redesigned search results page
• “In Common” (a new field in search results that lets you see what connections and groups you share with a select user)
• Saved Searches
• Choice of Basic or Expanded Views
• Spell Check
• Type-ahead for connections

For more details, check out the LinkedIn blog.

Related Reading:
LinkedIn Launches Market Research Survey Service
LinkedIn Launches Targeted Advertising Network
Yahoo Sets Yelp, LinkedIn, and Yahoo Local SearchMonkey Apps to ‘Default On’
Small Business Owners Need Twitter and LinkedIn

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Apple is releasing the next generation of its popular iPhone today, and users of the first gen phone (including yours truly) get a software upgrade that enables downloading of applications available for the iPhone 3G. Of course, search has made its way onto several applications, so let’s take a look at what’s available.

Straight Up Search

First up, Google is the only one of the major search engines to offer up an iPhone search app. Suggest and My Location are utilized and you can also use Google search to query your iPhone contacts. The app is free.

The generically named Web Search pulls queries from search engines and presents them in a iPhone friendly format. The idea behind the app, which costs $1.99, is that not all search sites are optimal for browsing via the iPhone’s Safari browser, so Web Search takes the results and formats them for better usability.

Going Local

A whole host of applications are making local search easier. Some are the iPhone versions of popular web sites. Others are designed just for the iPhone. They make use of a user’s location and several include reviews and ratings, which are popular among searchers. Here’s a list:

• YP Mobile - developed by Yellowpages.com
• Yellow Pages - developed by Avantar
• Local Picks by Trip Advisor
• Where to Go
• UrbanSpoon
• Places
• Yelp
• Vicinity
• Where

YP Mobile vs. Yellow Pages iPhone apps

Media: Images, Video, Music and Movies

Both Flickr and Photobucket are offering apps for their popular photo sharing site. You can also browse public photos on their sites. Meanwhile, Truveo developed a video search app for the iPhone. YouTube (complete with search) comes packaged with the original iPhone software.

Midomi allows users to hum a song and the app will search for the song that’s hummed. I plan to make great use of this service.

Box Office, OneTap Movies, and plainly named Movies help you search, you guessed it, movies!

Travel

So far, the travel search apps (or lack thereof) leave a lot to be desired. I mean, this is the iPhone! People use it while they’re out and about and, you know, traveling. But for now, here’s what users can download:

• Travelocity - find flight times and nearby hotels
• British Airways - find flights with the airline
• Transit Guides - mostly just for NYC, San Francisco, and DC right now

Etc. and So On

Here’s a couple more apps, in case you didn’t have enough.

• People - a white pages directory
• CareerBuilder - search for jobs on the go
• Pulawai Real Estate Search - maybe not prime time for this app with the housing crisis, but useful if you’re house hunting, especially if on a relocating trip

There are also several apps which deliver information, such as news and sports scores. They kind of take search out of the equation.

Make no mistake, the iPhone is in the process of re-defining search (whether it meant to or not), and mobile search advertising is a space you need to explore.

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• How to Go Beyond Linkbait : SES NYC
  Reciprocal links - good or bad? If done properly, they can still be a good SEO tactic.
• Microsoft in Hot Pursuit of Google
  At the Mix08 Conference in Las Vegas, Microsoft loudly declared its intentions to increase its share of the search market.
• Yahoo Maps Announces Updates
  Yahoo Maps announced Wednesday that an update was rolled out, which includes several data and style improvements.
• Pentagon Bans Google Mapping Vehicles from Military Bases
  The Pentagon has banned Google from driving their mapping vehicles on military bases after detailed street views of Fort Sam Houston in San Antonio, Texas, appeared on Google Maps.
• Why Digg’s Worth $200 Million or More to Google
  Digg IPO? No. Digg FSBO. For Sale By Owner. Again. The auction for social search engine Digg begins when Microsoft and Google make their bid.
• SEW Experts: Has Google Already Won?
  With the imminent demise of Yahoo and Ask.com, Google seems to have cemented its near-total control of search. The monopolization of our industry is fast becoming a reality, and yet the users of search are oblivious.
• SEW Experts: Sales and Your Search Marketing Agency - Part 1
  Now that you know how to win the right search marketing clients, it’s time to look at one of the most important areas of your business — how to make sales.
• SEW Experts: Social Media Meets Local Search
  Despite the growing traffic to social networks, local search tools for users of those sites are surprisingly few and far between. That doesn’t mean you shouldn’t stay active in those communities.
• AdWords Announces, Explains Load Time Usage In Quality Score
  The AdWords blog just announced the details of the inclusion of page load times in calculating Quality Score.

Click to read the rest of this post…

The Pentagon has banned Google from driving their mapping vehicles on military bases after detailed street views of Fort Sam Houston in San Antonio, Texas, appeared on Google Maps. The views have since been taken down by a cooperative Google.

An official at Fort Sam Houston allowed the vehicle on the premises after promises from the driver that no videotaping or photographing would be allowed. Google insists the images were loaded in error and should never have been taken in the first place.

The driver of the vehicle apparently violated Google’s own mapping policy which prohibits its vehicles from driving on military bases and private property.

Online bookseller Abunga.com has blocked children’s fantasy novel "The Golden Compass."

The site allows its customers to vote on books to ban. On its Web site it states, "We watch all books being blocked, and when one gets enough blocks we will pull it from the database."
read more

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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

ChaCha launches text service at Sundance Film FestivalThe “human-powered search engine” now lets users text questions of any kind to a ChaCha [...]