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Meet the New Ask.com (Again)

After a year of slow but steady growth, Ask.com has redesigned, incorporating Google, Yahoo and Microsoft design elements along with it. Changing things up has helped Ask in the past, so we’ll have to keep an eye on whether this gives Ask.com a nice little boost.

The first noticeable change is the front page. It’s minimalist in nature, but you can change the skin to create a different background.

newask1008.jpg

newask1008floralskin.jpg

In the results, the dualing sidebars are gone, and only one on the right remains. The organic results are flush with the left, similar to Google and Yahoo. And there are related searches similar to what you’ll find on Microsoft.

newask1008results.jpg

An interesting feature is the AskEraser. It addresses privacy concerns that people have about search.

newask1008askeraserpopup.jpg

What do you think of the changes? Give us your first impressions in the comments.

h/t Rafe Needleman @ CNET

AskEraser Already Under Fire

Privacy watchdog groups have filed a complaint with the FTC about AskEraser, claiming that the six-week-old service doesn’t live up to its promises of erasing all user search data even when enabled.
read more

More: continued here
askeraser already under fireRate this: 2.5

AskEraser Elevates Privacy Standard For Search

Ask.com launched its AskEraser service across all of the search engine’s products, where people can opt to erase their search history with a single mouse click.
If the usual 18-month limit to Ask.com’s search data retention seems too long, searchers can slice that down to a few hours. The AskEraser service announced in July debuted on [...]

Ask Adds AskEraser To Maintain User Privacy, Microsoft Joins Them To Evolve Privacy Procedures

Want to make sure your search history is not being recorded? Ask.com has developed AskEraser a tool that will allow you to wipe your search history and will be launching it in the near future, according to their press release.
“Searchers will have easy access to AskEraser and can change their privacy preference at any time. [...]

Ask Readies AskEraser Privacy Controls

Ask.com will take its research with privacy advocates at the Center for Democracy & Technology into a new product for their search engine.The AskEraser product offers a straightforward way of keeping one’s search history from being retained by Ask. AskEraser will arrive in the wake of a number of privacy-related events related to search, such [...]

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