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The Register reported today that Google Docs disappeared in the cloud computing stratosphere, leaving users hoping for a house call from the Google guys. No word yet on the outage on the official Google Docs blog.

Cade Metz noted that Google’s Docs and Spreadsheets disappeared today for close to an hour, proving that the world’s largest search engine is a long way from perfecting the art of online business applications.

Metz said many businesses paid good money to look at this screen, which appeared from about 9 a.m. to 10 a.m. at least to customers in Silicon Valley.

The Register quoted a less-than-thrilled Google Apps Premiere customer, San Francisco-based open source outfit MuleSource. The company pays Google for the use of Docs and Spreadsheets, and it describes the experience as a game of chance.

“As businesses look to move their systems and applications into cloud-based services, we expect them to work minimally as well as if we ran them ourselves,” Mule Source CEO Dave Rosenberg tells us. “With Google Apps, we are at the point of taking bets to see if the services will actually be up.”

We’re not sure the phrase “When clouds die” is part of the official Google server error message.

As many of your know I am a big fan of both Google Analytics and Google Website Optimizer. But these excellent tools, along with Google Webmaster Tools are treated by most people as individual single-purpose applications.

There are tremendous synergies possible when you combine them in innovative ways. For the first time, the product teams for each one are stepping out of their respective silos and putting on a joint webinar about how to get the most out of combining them.

More info on the The Google Trifecta: Webmaster Tools, Analytics, Website Optimizer webinar (July 8th, 9-10am PDT)

I strongly urge everyone to listen in…

Google Maps has signed a five year agreement with Netherlands-based digital mapping company, Tele Atlas. Google will now have access to Tele Atlas’ content for over 200 countries for current and future projects, including Google Earth and mobile applications.

“Google’s innovation and leadership is undisputed, and we are proud to have the opportunity to be the map foundation for one of the world’s most progressive web companies,” said Bill Henry, CEO of Tele Atlas. “This agreement is important too because it gives us access to input from a significant online community of map users, whose feedback can help us keep our maps fresh and accurate.”

“Geospatial data enhances global search significantly by organizing data and delivering results based on location,” said John Hanke, director of Google Earth and Google Maps. “Tele Atlas’ map quality and the company’s innovative approach to business were the key drivers for our decision.”

Related Reading:
Google Maps Adds Richer Data to Search
Google Launches Google Map Maker
Google Opens Location-Aware Application to 3rd Party Developers
Google Maps for Mobile Adds Public Transportation Directions
Google Launches Google Earth API and Browser Plug-in

AOL has announced that its online advertising solution, Platform-A, will offer a guaranteed CPM to third party developers creating Bebo and Facebook applications. But the guarantee comes with a catch: it’s only good for the first three impressions for each unique U.S. visitor who visits an approved developer’s application.

Boasting one of the highest CPMs in the industry, AOL says the offer is part of WIDGNET™ publisher network launched earlier this year by Platform-A’s Advertising.com. WIDGNET brings advertisers and third party developers of widgets and social networking applications together.

“This announcement reinforces Platform-A’s commitment to helping developers generate revenue and monetize their Bebo and Facebook applications in the rapidly evolving social networking space. Advertiser interest in social networks is rising at a steady rate, and Platform-A is making an unprecedented flat-fee commitment to help application developers generate revenue and guarantee monetization of their applications,” said Dave Jacobs, Senior Vice President of Publisher Services, Platform-A Advertising.com Networks. “Platform-A views social networking applications as an area where we can add significant value by letting developers focus on expanding their install base, without worrying about monetization of applications.”

Earlier this year, AOL acquired Bebo for $850 million.

Apparently Chicago-based firm LimitNone is suing Google for misappropriating the trade secrets of its “gMove” application that Google allegedly used to develop its Email Uploader.

The two-count lawsuit also claims Google violated Illinois’ consumer fraud laws.

The lawsuit was filed Tuesday by Kelley Drye & Warren LLP - “the same commercial litigation group which challenged Google over the company’s online advertising system,” SlashDot noted.

Details of the suit can be found in the press release sent out by the law firm.

“Its shocking that Google would engage in this type of conduct; particularly when the other party is a small software company that built its business specifically to help Google sell its existing and future products,” said Susan Greenspon of the Chicago office of Kelley Drye & Warren LLP. “People need to realize that Google is just another large publicly traded corporation that will do whatever it takes to increase its revenue, even if that means risking its reputation among developers.”

The lawsuit alleges that in February, 2007 Google launched a suite of business software applications called Google Apps. The software was designed to challenge Microsoft’s Office suite of products (Word, Excel, Outlook, etc.) which has 500 million users. According to the lawsuit, unlike Microsoft’s products, Google Apps does not require a customer to download software onto his or her computer. Instead, Google Apps is a collection of web-based applications that reside on Google’s servers. The lawsuit alleges at the time of its launch, however, Google did not have a workable way to enable Microsoft Outlook users to easily migrate their email (called gMail), calendar and contacts to Google’s platform.

In early 2007, LimitNone developed just such a product to solve this problem and in March confidentially demonstrated the migration tool to senior members of the Google Apps team. According to the complaint, the Google Apps executives invited LimitNone to be part of the Google Enterprise Professional Program, to further develop and market the tool, and assured the company that it had no intention of developing a similar product.

The lawsuit alleges the tool, which was originally named “MY GRATE” was later renamed, at Google’s insistence, “gMove”. Though the product retailed for $29, Google asked that LimitNone sell it to Google’s customers for $19.

The lawsuit claims that throughout the remainder of 2007, Google promoted LimitNone and gMove and repeatedly told company executives that it would not develop a competing product. Google highlighted gMove on its website and introduced the company to its largest customers (including Proctor & Gamble, Intel, Orbitz, Morgan Stanley and Toys “R” Us). In addition, Google asked LimitNone to present the product to its technical sales personnel, to meet with the Google Open Source team and to continuously share updated versions of gMove.

In December, 2007, as detailed in the complaint Google told LimitNone that it would, in fact, be releasing a competing product and giving it away for free to its “Premier” customers. The lawsuit alleges that Google’s product, called “Google Email Uploader” steals gMove’s look, feel and functionality.

According to the complaint, Scott McMullan, a senior executive in the Google Apps partner program, told LimitNone that the potential for 50 million users – was “just too big to come from someone else” and that “this is how Google operates.”

Like a politician making campaign promises, Google has announced its involvement in the launch of the “Internet for Everyone” campaign. Unlike politicians, we actually know what the campaign is all about from the title and there’s a higher chance of Google carrying out this platform than politicians keeping their promises.

The “Internet for Everyone” campaign is based on four principles: Access, Choice, Openness, and Innovation. Yup, that sounds like Google. Here’s a brief history.

• In August of 2006, Google makes Wifi available for free in the city of Mountain View, California, where their headquarters are located.
• One year later, Google announces its plans to lobby for “white spaces” on unused TV spectrum, in the hopes of expanding wireless internet. Google has been very vocal about this push in 2008 as well.
• October 2007 - Google announces OpenSocial, a set of common APIs designed to work with social networks participating in the initiative.
• November 2007 - After months of speculation about Google releasing its own mobile phone, the rumors are laid to rest with the announcement of a mobile platform, Android. Google’s plans for open spectrum come into clear view.
• In March 2008, the FCC holds a spectrum auction. Though Google does not win, they bid high enough to force Verizon, the winner of the C block spectrum, to open the spectrum open to third-party applications and handsets. And just to let everyone know they’re paying attention, one month later Google releases a reminder to Verizon and the FCC to keep the spectrum open.
• Later that month, Google teams with MySpace and Yahoo to form the OpenSocial Foundation, to promote the development of cross-platform applications, driven by an open community.
• May 2008 - Google joins a coalition of investors supporting Sprint and Clearwire’s combining of their WiMax businesses.
• Last month, Google launches “Friend Connect,” which enables developers to create social media applications that can span several networking sites as well as be expanded to non-social sites.

Yahoo! has licensed Urban Mapping’s Urbanware: Neighborhoods, which contains data for 40,000 neighborhood boundaries covering more than 2,000 U.S. cities and towns. The agreement will help Yahoo provide geographically-targeted results based on actual search behavior.

“Urban Mapping’s neighborhood boundary information helps us offer our users access to more complete and relevant content,” said Bob Upham, Director of Business Development for Yahoo! Geo Technologies. “Allowing users to search by neighborhood yields more appropriate results, adding value and relevancy to the overall experience.”

Ian White, Urban Mapping CEO. “Yahoo! clearly sees the value and benefits of delivering neighborhood-based information to their community of users, advertisers, publishers and developers.”

The license is expected to help Yahoo provide improved results in local search, mobile search, yellow pages, maps, and real estate among other applications.

Semantic search engine, hakia, has announced the launch of Syndication Web Services. The new service will allow third parties to use hakia search on websites, mobile applications and document management systems. Site owners can offer hakia’s generic search, implement a custom search, or utilize a vertical search on their websites.

I spoke with hakia CEO Dr. Riza Berkan, and he says that the advantage with hakia’s web search is the focus on the quality instead of popularity when it comes to delivering search results. hakia targets precision and accuracy in the goal of providing relevant results on a searcher’s first attempt at a query.

Today’s announcement includes 7 different ways in which third parties can utilize hakia’s Syndication Web Services:

• Web Search – Brings search results from the World Wide Web
• News Search – Brings news articles for a given query
• Vertical Search – Brings search results from a vertical (for example, health) or from a particular database (such as PubMed.org)
• Summarizer – Provides a summary of a given text block or URL, ideal for content management systems
• Categorizer – Identifies categorical terms from a given text (URL or text block
• Characterizer –Identifies and expands descriptive phrases, keywords or tags. Ideal for SEM professionals and publishers
• TMR (Text Meaning Representation) – Provides text meaning representation of a given text block, suitable for core technology development

Have you checked out hakia? Would you be inclined to use their new Syndication Web Services? Give your thoughts in the comments.

To compete in social media or with open source search applications, widget development is key. But it can be costly if you don’t know what you’re doing. iWidgets is demystifying the widget development process by launching their platform into public beta. The service is free to use and brings widget creation to a wider audience.

“Private beta users were so enthusiastic about iWidgets, we knew the market was ready,” said Peter Yared, CEO of iWidgets. “Our robust tools provide an unmatched ability to display personalized content from a source website without requiring experienced programmers. The result is incredibly viral - a fun, interactive application people want to use and share.”

Widgets created through iWidgets can be used on iGoogle, Facebook, MySpace and others.

If you’ve been holding back on widgets, are you inclined to check out iWidgets? Give us your thoughts in the comments.

Related Reading:
Testing Applies to Widgets and Accessories, Not Just Landing Pages

Last year, a Google maps for mobile upgrade included the “My Location” feature. It allows users to find out where they are even if their phones don’t have GPS. Now Google is opening up the application to 3rd party developers.

My Location uses cell phone towers to approximate the location of a cell phone user. Writing on the Google mobile blog, Zhengrong Ji and Ravi Jain of the Google mobile team explained:

“If the phone has GPS, the Maps application on the phone sends the GPS coordinates along with the cell ID to the Google location server. Over millions of such updates, across multiple phones, carriers, and times, the server clusters the GPS updates corresponding to a particular cell ID to find their rough center. So when a phone without GPS needs its own location, the application on the phone queries the Google location server with the cell tower ID to translate that into a geographic location, i.e., lat/long coordinates.”

Gears for Windows Mobile and Android already have location APIs, and Google says they expect to see the My Location API implemented on the Apple iPhone applications as early as this month, as Apple launches their highly anticipated store for iPhone apps.

Related Reading:
Google Patent Details Mobile Search Plans