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Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed one on “Landing Page Testing for Higher Profits” hosted by SiteTuners.com CEO and author of Amazon’s e-commerce bestseller “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions” Tim Ash (yes me). This will be an interactive session with audience participation. If you would like additional information, please visit the event page.

Short summary:

Are you turning away your website visitors? Instead of guessing at your website visitor’s needs, you can ask them what they prefer. Landing page testing allows your visitors to design a more satisfying experience for themselves, and put more money in your pocket. Know what works — no hand-waving or techie talk in this session.

Learn how to quickly diagnose potential conversion problems, test, and uncover better performing versions of your landing page.

AdWords Conversion Optimizer has new eligibility standards that should make it easier for more people to use the tool. Now, if you’ve had 50 conversions in the past 30 days, you’re able to use the tool.

The AdWords team says that new techology has boosted the performance of the tool, as well.

If you’re not sure what Conversion Optimizer is, it’s a tool that helps you analyze your Google AdWords campaigns to aid you in maximizing your paid search ads - helping you get more conversions at a lower cost.

Have you used Conversion Optimizer? What do you think of the tool? Let us know in the comments.

Related Reading:
AdWords Editor Version 6.5 Released
Conversion Optimizer Now Supported by Adwords Editor and API
Google Conversion Optimizer Out of Beta

Yahoo has updated its contextual advertising solution, Content Match. They say you won’t notice cosmetic changes, but what you will notice is that “It just works better.”

So, what works better? Yahoo says new technology is better at the actual matching of ads to content. As a result, they say they are seeing higher click-through rates. Of course, all of this is still dependent on ads, keywords, and settings chosen.

Are you using Content Match? Have you noticed any improvements? Leave a comment and tell us about it!

Related Reading
Yahoo to Distribute Contextual Ads on PDFs
Yahoo UK Announces New Content Match Products

MySpace has launched a new self-service ad platform. Dubbed “MySpace MyAds,” the new platform allows anyone to create banner ads and use the social network’s HyperTargeting technology to find target audiences.

MySpace offered up the following steps for advertisers to get started:

• STEP 1: Visit https://advertise.myspace.com or click the “Advertise” link located at the bottom of any MySpace page
• STEP 2: Create a display ad using the MySpace MyAds Builder Tool
• STEP 3: Select a variable ad spend anywhere from $25 to $10,000
• STEP 4: HyperTarget to customers
• STEP 5: Measure ad performance with MySpace MyAds analytics reporting

“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”

What do you think about the new platform? Leave a comment and let us know!

Related Reading:
MySpace for Online Learning and Marketing Tools
MySpace Launches Beta Version of New Advertising Platform
Google, Yahoo & MySpace Team Up for OpenSocial

I don’t know if everyone is in a bad mood over the economy or what, but web content is having the worst week ever.

First, Google CEO Eric Schmidt said the internet was a cesspool. Then, Kevin Kelleher at GigaOm said that certain social sites are ruining the whole social networking industry because their nicheiness has gone just a little too far in his not-so-humble opinion. Finally, David Cowan decided that the “internet sucks” meme was a good idea for a marketing campaign to push MashLogic, including the tagline “Take back the web.”

You may not want to join a social network dedicated to the admiration of David Hasselhoff, but that doesn’t mean social media is doomed.

You may enjoy half the videos on YouTube, but perhaps they weren’t all created for you.

In a modern day world of customization and the web making things more immediate, we’ve come to expect what we want when we want it.

But now that’s leading to self-important decisions about what should be on the internet in the first place.

The problem with declaring the web as full of junk is that such elitist thinking generally leads to a social form of censorship.

The world wide interwebs thrive off of openness and access for as many people as possible. But if we begin to reign it in because some CEOs, bloggers, and startups decide that what they think is good is the only thing that matters, then the web will truly become a garbage dump of narrow, upper crust excogitation.

Google is preparing for the launch of their iPhone ad options, according to AdWeek. Several ad agencies have been given previews of the new option by the search giant.

The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing instead of browsing via the mobile web. They will include an option for click-to-call. The iPhone already has a feature allowing users to click on any text phone number and it will dial it automatically.

Expect the new iPhone ads to be made available soon. AOL’s Platform-A already offers iPhone ad solutions. So has Admob.

Once enough data has accumulated, it’s important to run reports and take action based on the data. In today’s Profitable PPC column, “Reading the Tea Leaves: Interpreting Keyword Reports,” David Szetela shows you what all those numbers mean, and how to make adjustments to improve PPC campaign performance.

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