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Twing.com, a new search engine dedicated to finding information within forums and communities, today announced it has launched new features that can help brand managers gain insight into product and company discussions.

“Our Saved Search and Buzz Graph products were created for our users,” said General Manager Kevin Shea in a statement. “And they also have a lot of value for anyone tracking brand conversations.”

Buzz Graphs let visitors see the popularity of various terms within the online community space, as well as refine terms by category and share the results with colleagues. Typical web users might find the results fun and interesting. For brand managers, it’s a valuable tool offering insight into what’s being said about products and companies.

According to Forrester’s North American Social Technographics Online Survey, Q2, 2007, those who read online forums account for 28 percent of US Consumers – even more than blogs, which account for 25 percent. In terms of participation, 18 percent contribute to online forums, whereas only 14 percent comment on blogs, with 11 percent maintaining their own blogs. While blog writing and usage is considered explosive, the facts show that much of the online conversation is happening in forums.

Launched in January 2008, Twing.com is a search engine dedicated to online communities and forums. Twing.com’s proprietary software and algorithms index thousands of forums and millions of conversations worldwide. Analyzing forum posts, topics, and whole forums provides accurate and relevant search results.

“If today’s marketing is really about conversations and relationships, then good brand stewardship demands managers pay attention to the conversations happening in forums,” said Director of Product Management Scott Germaise in a statement. “Keeping track of web pages and blogs is not enough. The real person-to-person communication is happening in online forums.”

Twing offers multiple search options plus advanced filtering and sorting tools so people can effectively search forums in ways not available until the advent of Twing.com. The company also seeks to build even more awareness of the online forum space.

Twing.com is easily used by entering search terms to quickly locate specific discussions and/or topics. Visitors can register – for free – to become a Twing.com member, participate in Twing.com’s forums and take advantage of current and upcoming personalization options.

Twing.com’s use of proprietary software and algorithms enables users to search into forum content well beyond the limitations of traditional search engines. With Twing.com, Internet users can search the rich user-generated content found in online communities and forums, and access these discussions through highly relevant, easy-to-read search results.

Search Engine Strategies Toronto wrapped up yesterday. I’ll be analyzing some of the new trends that I spotted in Canada over the next couple of weeks. But I wanted to share the top stories and blog posts for SES Toronto Day 2 this morning, so you can get a sense of the highlights from the SEM conference.

Fredrick Marckini, the Founder of iProspect and Chief Global Search Officer of Isobar, gave the opening keynote. Mona Elesseily, the Director of Marketing Strategy of Page Zero Media, interviewed Marckini for the Search Engine Strategies Conference & Expo Channel on YouTube right after his keynote.

Fredrick Marckini of Isobar on Tracking Offline Conversions

Accordion Guy Joey deVilla provides a full set of notes from the keynote in a post entitled, “Fredrick Marckini’s Keynote at Search Engine Strategies 2008 Toronto.”

Bryan Eisenberg, the Co-Founder of Future Now Inc., gave the keynote presentation on Day 2 of SES Toronto. Mitch Joel, President of Twist Image, interviewed Eisenberg about the impact of the economy on search engine marketing.

Bryan Eisenberg on Site Metrics and Optimization

Jennifer Laycock of the Search Engine Guide Blog says, “If you only read one link from today’s Puppy’s Picks, you should check out Chris Winfield’s fantastically creative Twitter presentation from SES Toronto.” Winfield made his presentation at the “Twitter: Ultimate Time Waster or Great Tool?” session.

Rahaf Harfoush, aka The Foush, also weighs in on this session in a post entitled, “SES Toronto - Is Twitter A Time Waster?”

Chris Ragobeer of The Toronto Marketing and Technology Blog covered “SES Toronto 2008 Day 2 : Web 2.0 & Search Engines.”

Lisa Tarticchio of the aimClear Blog covered the “Introduction to Search Engine Marketing” session in a post entitled, “SES Toronto: Essential Return To Basics.”

Jim Crocker of the Boardroom Metrics CEO Blog “took a break from reality” to attend the Search Engine Strategies Conference in Toronto and reports his observations in a post entitled, “SES Toronto Day 2.”

Naoise of NVI’s Blog also provided some perspective on the conference in a post entitled, “SES Toronto - There’s something sticky going on here.”

Stephan Spencer shared some Social Media “Hacks” (at SES Toronto) in his presentation on the “Social Media Success” panel and commented on them in his Scatterings blog.

Meanwhile, south of the border, The Austin Business Journal reported that Austin-based Apogee will open an office in Toronto, Canada, in an article entitled, “Apogee Search sees big potential in Canadian office.”

Many small businesses are afraid of the perceived complexity of Web analytics. At the same time, they know they can make more money in less time with Web analytics. In today’s Small Business Search Marketing column, “Taking the Fear Out of Web Analytics for Your Small Business,” Carrie Hill simplifies the process by breaking down the four metrics you should be analyzing on your small business web site.

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Here’s a story I missed when it broke. On March 25, Microsoft was awarded a patent it applied for nearly 4 years ago, to fight search spam based on external elements, like “electronic documents,” or email. The prevailing theory is that similar indicators will show up in spammy emails and spammy blog comments and other SEO spam.

Given the resurgence of spam from SEO companies, Microsoft may also want to use the spam filters built into Outlook to highlight potential SEO spammers, working on the theory that spammers are spammers, in any and all fields. No question that this approach may be susceptible to some level of abuse, but given the amount of people using Office, it’s unlikely that subscribing your competitor’s newsletter and then tagging it as spam will really affect them. SeoByTheSea wants to take it even further, and suggests that the URLs in spam emails get tagged as SEO spam as well.

But before we get all that excited about what direction Microsoft (or MicroHoo) can take this innovation, we need to remember how poorly Microsoft has used this to deal with SEO spam in the past 4 years. A Google or MSN group with any keyword in the title will still rise, almost automatically, to the top of Live.com SERPs, regardless of its relevance. Let Microsoft fix that loophole first, and then go after email/SEO spam convergence.

Where’s search heading? Ask Yahoo’s chief scientist, Andrew Tomkins. He’ll be giving the morning keynote today at SES New York. While most search engines for the past 10 years have relied heavily on analyzing anchor text, links, and content to determine relevance, researchers at the top search engines have recently begun to look at other signals that might indicate search result relevance. Tomkins reveals a few hints at the future in today’s SearchDay, “Where’s Search Heading? Ask Yahoo’s Chief Scientist.”

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We’re more than ready to admit that analyzing Google Trends isn’t the best way to predict the future.  However, according to recent data, it looks like Hillary Clinton could be well on her way to becoming the Democratic nominee.
Anne Zelenka provided a graph that shows searches for “hillary clinton” with a clear lead over [...]

One-third of ecommerce merchants operate on a gross margin of 25 percent or less, according to an Internet Retailer survey conducted by Vovici.

"With a margin of less than 35%, there is very little room for error in terms of operating or discretionary expenses like marketing," said Mary Brett Whitfield, senior vice president of TNS Retail [...]

Expect to see plenty of free shipping offers this holiday season, the most common shipping promotion will be free shipping with conditions, according to the 2007 eHoliday study conducted by BizRate Research for Shop.org and Shopzilla.

Sixty percent of retailers will use free shipping upgrades, 53 percent will offer discounted shipping and 41 percent will offer [...]