Search Results

Archive for Search Results

You are browsing the search results.

Google Webmaster Central Updates Include API Settings and Crawl Error Sources

Google Webmaster Central has released a couple of updates: one to the API settings and one to the crawl errors feature.

Here’s the sparkling new things you can do with your API settings:

Crawl Rate: You can request that Googlebot crawl your site slower or faster than it normally would (the details can be found in our Help Center article about crawl rate control). If many of your sites are hosted on the same server and you know your server’s capacity, you may want to update all sites at the same time. This now a trivial task using the Webmaster Tools GData API.
Geographic Location: If your site is targeted towards a particular geographic location but your domain doesn’t reflect that (for example with a .com domain), you can provide information to help us determine where your target users are located.
Preferred Domain: You can select which is the canonical domain to use to index your pages. For example, if you have a site like www.example.com, you can set either example.com or www.example.com as the preferred domain to use. This avoids the risk of treating both sites differently.
Enhanced Image Search: Tools like the Google Image Labeler allow users to tag images in order to improve Image Search results. Now you can opt in or out for all your sites in a breeze using the Webmaster Tools API.

For the crawl error feature, you now get to see the URL of the inbound link that is linking to an error page.

Twitter Updates for 2008-09-11

New Article - How to Write and Market Your EBook Posted By : Zion datamatics CC: EBook.. http://tinyurl.com/6qqbk8 #
AOL Now Aggregates Email from Gmail, Hotmail, and Yahoo: In a refreshing show of humility and hones.. http://tinyurl.com/5u5t4o #
New Analytics Tool Aids Shift from Print Yellow Pages to Online Advertising: Most of the time when .. http://tinyurl.com/5f4s67 [...]

New Analytics Tool Aids Shift from Print Yellow Pages to Online Advertising

Most of the time when discussions arise about yellow pages advertisers shifting from print to online, the talk is in generalities. But not all markets are the same. Certainly, some have shifted online in greater numbers than others.

An Oregon search marketing company seeks to aid companies in managing their yellow pages across different markets with a new analytics tool.

G5 Search Marketing today launched their Yellow Pages Analytics Tool, which is added to their Local Marketing Platform. The tool provides analysis showing how many customers would be lost by cutting print yellow pages or offset by engaging an online campaign.

“We have clients looking to cut millions of dollars per year in print yellow page advertising,” said G5 CEO Dan Hobin. “The issue becomes when to cut as you don’t want to cut too soon. For businesses with multiple locations, every market is different. Our tool enables our clients to cut advertising in major metros while keeping the smaller markets where yellow pages still perform.”

Projections from Borrell Associates have local advertisers shifting $13.1 billion to online advertising from various offline media. A look at average CPMs explains why. The average internet CPM is $3.65 while the average yellow pages CPM is $9.29.

What do you think about this new tool? Let us know in the comments.

Google Opens Up Cryptography Toolkit, KeyCzar

Google has released its cryptography toolkit, KeyCzar, into open source. They hope the move aids developers in conducting the difficult task of providing solid security on their web sites.

“Cryptography is notoriously hard to get right and if improperly used, can create serious security holes. Common mistakes include using the wrong cipher modes or obsolete algorithms, composing primitives in an unsafe manner, hard-coding keys in source code, or failing to anticipate the need for future key rotation.”

Download KeyCzar here.

Google Extends Webmaster Tools Access Program to Qualifying Hosting Providers

Google is extending the Webmaster Tools Access Provider Program to include more hosting providers. Originally, the pilot program was a partnership with GoDaddy. Now other hosting providers can apply for qualification in order to offer the same services to their customers.

The program allows hosting providers to offer Google’s Webmaster Tools directly through their account management panels. Webmasters may find this particularly useful as they can now use the Webmaster Tools right along their other account management tools, if their provider qualifies.

Google Earth Pool-Crashing Parties Latest Teen Craze

Tech savvy UK teens are using Google Earth’s aerial shots to create the latest summertime craze – pool crashing. The Register Hardware site confirmed several pool trespassing cases with local UK police.

Google Earth is used to locate suitable pools and then Facebook is used to organize the pool crash parties.

Teens begin by surfing Google Earth’s satellite images to find houses with swimming pools. Once a target has been identified, teens then use Facebook to arrange an organized, but uninvited, pool-crash.

A spokesman for Devon and Cornwall Police has already told the Daily Mail that owners of swimming pools should be on their guard. The spokesman reminded any readers planning to google for swimming pools on Google Earth that “using someone else’s pool is trespassing and therefore illegal”.

Owners of several upscale poolside properties have already returned home to find teenagers “taking a dip in their man-made lakes or their spoor: beer cans, dog-ends and vomit floating atop their once crystal-clear pools,” according to RegHardware.com.

Mobile phones, of course, seem to be an invaluable tool for a good pool-crash. Apparently, mobile numbers were doled out on Facebook for the organizers of one such event held earlier this week between midnight and 3am – the late hour because, well, it was a school night.

Yahoo! Acquires Assets of the Inquisitor 3 Plug-in for Safari

Yahoo has acquired the assets of the Inquisitor 3 plug-in for the Safari web browser. Mac developer Dave Watanabe created the plug-in, but will not become a Yahoo! employee. Watanabe will, however, temporarily consult for Yahoo.

Inquisitor 3 aids searchers by auto-completing their search keywords and delivers results directly in the Safari browser. When users begin to type in the chrome (you know, that area where the toolbars and menus are), websites and alternative search terms pop up to assist the searcher. Yahoo says the plug-in is similar to their Search Assist-type function, but within the chrome.

Twitter Updates for 2008-03-29

New Article - Benefits of Outsourcing Accounts Payable in small and lager Business Pos.. http://tinyurl.com/2fsb8v #
Ways to Control Anxiety Attacks Posted By : Zokson Boss: Following the initial anxiety attack happe.. http://tinyurl.com/3ynt7x #
New Article - How to start a niche marketing strategy? Posted By : Terry21 Allen21: Wh.. http://tinyurl.com/2opojy #
Minnesota criminal defense lawyer Posted By [...]

Twitter Updates for 2008-03-29

Search Headlines & Links: March 28, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

Does Google Allow Good Google Bombs?
To some, it appears that Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.
New Google Webmaster Tool Aids Robots.txt Creation
For the coding-challenged, creating a robots.txt file for instructing search engine spiders on the preferred way to crawl your site has not always been easy. Thankfully, Google has created a robots.txt generator as part of its Webmaster Tools.
Wordtracker Enhance Their Free Trial Offer
The keyword research tool providers are offering a 1-week trial of their entire service and have released an accompanying 7 day video tutorial on how to get the best out of your Wordtracker account.
SEW Experts: Social Media: One Size Does NOT Fit All
Spending time on linkbait or viral ideas can drive traffic to a site. However, if the same attention isn’t given to preparing what to do with the traffic, the only remaining value is links, many of which don’t pass juice.
SEW Experts: What Matters Most to Travel Search Marketers in 2008?
Now that we’re nearly through the first quarter, it’s time to check in on the accuracy of the many predictions for the future of search.
SEW Experts: The SEO Copywriter: Wordsmithing the Web
Combining both technological know-how and a strong command of the written word, agency SEO copywriters are the front-line troops of any SEO initiative.