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Microsoft’s adCenter is introducing Dynamic Text Insertion into its offering.

Similar to using {keyword} insertion, Dynamic Text Insertion works by using these placeholders: placeholders {param1}, {param2} and {param3}.

adCenter gave four tips on how it works:

• If submitting keywords via a spreadsheet – Dynamic Text should be placed in the ‘Dynamic Text {param2}’ column
• If submitting keywords via Microsoft adCenter click into the relevant ‘campaign’ and ‘ad group’ and then once you’ve reached the ‘keywords’ tab, click on the ‘edit keywords’ button./li>
• Alter {param1}, {param2} and {param3} as appropriate. The ‘Bulk Edit’ function can be used by ticking next to the keyword parameters you wish to edit and then clicking ‘Bulk Edit’.
• {param1} is typically used for destination URLs as it offers more characters with which to ensure the link is as detailed as possible. {param2} and {param3} can be used to include as much of the keyword and other engaging information (e.g. price points) as possible. The bulk editing function makes it really easy to update your dynamic text when required.

Related Reading:
Microsoft adCenter Updates Credit Card Options
Microsoft Unveils AdCenter Desktop Beta
adCenter Advertiser Blog Explains Keyword Match Types

Google settled with a UK-based anti-abortion group who had sued them for not allowing them access to advertising for abortion keywords, the Times Online reported. And will now allow anti-abortionist to advertise along with Planned Parenthood and other pro-abortion advertisers.

I checked the UK results and none have yet to start advertising as of yet.

Is this the way to make Google change their edicts? Obviously in the case of advertising where only one side gets to play stacks the deck and offers the opposition a chance to challenge. Let’s see what other areas use this method to change some of Google’s restrictions.

As an aside, I would love to know how much money Google has put aside to deal with their never-ending legal issues. Wonder when United Airlines will weigh in with their law suit following the stock price drop last week?

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Google is none-too-thrilled about a SearchIgnite study suggesting that search advertising prices would increase by 22%. Now they’re fighting back by saying the study was misleading. Here are their main points:

• Ad prices are not set by Yahoo! or Google, but by advertisers themselves
• Yahoo! won’t be able to see the current auction prices for Google ads, just as Google won’t be able to see Yahoo’s prices
• The report mistakenly assumes that Yahoo! will serve Google ads for as many of its search queries as possible. This contradicts Yahoo’s own statements that their plan is to serve Google ads on search results pages where they have few relevant ads to serve.
• The report includes a misplaced focus on cost per click (CPCs) rather than the more important measure for advertisers — return on investment of their advertising dollar.
• the study fails to take into account that fact that Yahoo! shows significantly more ads per page than Google

I’m sure the analysts will be split on whether they agree with Google or not.

But one thing Google is getting wrong is the timing. This week’s fast collapse of companies in the financial market and the mortgage problems that have plagued the U.S. for a year now are only reminders of the great risks associated with companies becoming TOO BIG.

Of course, forging an ad deal with Yahoo is not the same as taking on irresponsible loans, but consumers, Wall Street, and the feds are undoubtedly wary of big promises made by big corporations. And Google has become just that in a short 10 year time frame.

Even without the current mess, antitrust concerns abound. And while Google may have permeated our culture, for some the side effects of such power have been extremely costly.

In a week after a devastating hurricane and financials falling left and right, Google is not exactly demonstrating sensitivity to the current consumer and regulatory climate by supporting their desire to expand their overwhelming majority market share even further.

Whether it’s organic page titles and meta descriptions or PPC ads, it’s your job, as someone who’s seeking a conversion, to deliver what you promised. In today’s small business search engine marketing column, “Making the Most of Search Engine Copywriting,” Carrie Hill explains that small business owners must be aware of what their ad copy promises, and how they deliver on those promises.

» Full story

Today, I got the heads up from @pierrefar about his new url shortening tool Cli.gs. URL shortening tools have become really popular, especially on Twitter, where posts/ tweets need to be 140 characters or less.
To be honest, I would have been impressed it Cli.gs was just plain url shortening service (maybe just because I [...]

Sourcetools.com, a former business directory, was making $115,000 a month in profit until the summer of 2006, when Google changed its algorithm and spiked some AdWords bid prices for sites with “poor landing pages.” The business model was one employed by many an internet entrepreneur - bid on AdWords and slap some AdSense on the site.

Of course, Google calls this ad arbitrage if all you have is a made-for-adsense site. But Sourcetools provided a service - a business directory not unlike many other directories out there.

Sourcetools spent a ton of money revamping their site to make it to Google’s liking, not that Google was being terribly specific about what that liking is. But they could never get back into Google’s good graces, and now the domain sits service-less, and up for sale.

This is just one of the many complaints being sent to the Department of Justice as they conduct an investigation into Google’s ad deal with Yahoo.

Last week, the Association of National Advertisers sent a letter to the DOJ expressing their opposition to the deal. And the DOJ is taking the concerns seriously. They hired antitrust lawyer Sandy Litvack to consult on the deal.

Whether Google’s actions are an inadvertent breakdown in internal communications or intentional pursuit of power, they do appear to be monopolistic. That along with today’s financial news is a good reminder that to be wary of fast money and to diversify your site’s income!

via NYT

Sometrics today launched “Social Ad Manager,” which was designed to help social networks manage their advertising inventories. The product aggregates both third-party networks and direct sales. Sometrics says Social Ad Manager will eliminate server costs and produce custom traffic reports.

“We’re making it possible for publishers to apply our social intelligence to their entire ad inventory, to optimize the delivery of their ads and increase revenue,” said Ian Swanson, Sometrics CEO and co-founder. “We’ve built a system that combines analytics, targeting and branding capabilities all designed to help developers and advertisers reach their audiences within the social web. Now our clients can apply this social intelligence to every ad they serve.”

Related Reading:
LinkedIn Launches Targeted Advertising Network
Location-Based Social Networking to Generate $3.3 Billion by 2013
AOL’s Platform-A to Offer Guaranteed CPM to Facebook, Bebo Developers
eMarketer Lowers Social Network Advertising Projections

LinkedIn is today launching the LinkedIn Audience Network, a new advertising option that allows highly targeted ads to reach the professional social network’s members. The great advantage to this ad network is the ability to target Executives or IT professionals. LinkedIn gathers so much information from user profiles, and this information makes it easier for advertisers to target who they truly want to reach. And users will get more relevant ads as well.

“The message we hear from advertisers is simple: they want mass reach against specific segments of decision-making professionals, and they want their ads to appear in quality environments,” said Steve Patrizi, LinkedIn’s Director of Advertising Sales. “The LinkedIn Audience Network offers advertisers one of the most accurate audience data sets available on the web along with the confidence of knowing that their brands will only appear on sites with high editorial standards.”

Related Reading:
NYTimes.com and LinkedIn Pair for Targeted Ads and Content
Yahoo Sets Yelp, LinkedIn, and Yahoo Local SearchMonkey Apps to ‘Default On’
Small Business Owners Need Twitter and LinkedIn
LinkedIn’s New Company Profiles: Will They Rank in the SERPs?