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There’s one book every search engine marketer will be reading this fall:

Planet Google: One Company’s Audacious Plan to Organize Everything We Know.

Based on unprecedented access he received to the “Googleplex,” New York Times columnist Randall Stross takes readers deep inside Google. His revelations demystify the strategy behind the company’s recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world’s information, the one-stop destination for all our information needs.

Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?

As ambitious as Google’s goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC.

Google isn’t just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.

Google has also taken direct aim at Microsoft’s core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative — and highly disruptive — concept known as “cloud computing.” According to this plan, users will increasingly store all of their data on Google’s massive servers — a network of a million computers that amounts to the world’s largest supercomputer, with unlimited capacity to house all the information Google seeks.

The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data.

Will Google stay true to its famous “Don’t Be Evil” mantra, using its power in its customers’ best interests?

Today, Yahoo announced that Right Media Exchange will feature LucidMedia’s patented ClickSense contextual advertising. The targeted ad solution has been testing since May, culminating in a partnership between the two. Buyers and publishers will be able to contextually categorize 60 vertical channels in Right Media Exchange’s display advertising inventory.

“LucidMedia’s ClickSense technology will significantly help increase the prospective yield of a publisher’s available inventory and improve an advertiser’s ability to contextually target ads to relevant content and categories through the Right Media Exchange,” said Bill Wise, General Manager, Right Media. “We are excited to bring this capability to Exchange participants and look forward to working with the LucidMedia team to deepen the use of ClickSense across the Exchange.”

Related Reading:
Yahoo! to Integrate Right Media and AMP Ad Management Platforms, But When?
Yahoo’s Latest Partnership: Online and Mobile Advertising Integration with Publicis
Yahoo to Acquire Right Media

Friendster has named Google’s regional managing director of South Asia, Richard Kimber, as its new CEO. It has also raised $20 million in funding.

Despite the waning of its popularity in the United States, Friendster is the #1 social network in Asia, and the 9th largest website in the world.

“Friendster is growing at an enormous rate in Asia Pacific and is clearly leading the competition. I believe this is partly because the Internet is transforming the lives of everyone, and it will probably become one of the greatest liberators of our time,” said Kimber. “Utilizing the Internet to connect to your friends is one of its greatest benefits, and is changing the way relationships work globally. With more than 75 million users, it is clear that Friendster has already made a dramatic impact. I look forward to growing our business further as we continue our global growth and strong focus on Asia.”

Related Reading:
Friendster Drops Yahoo For Google
Consumers Ok with Social Ads, But Rarely Find Them Targeted

via NYT

Idearc Media, which owns Superpages.com and publishes the Verizon Yellow Pages, has announced an advertising partnership with .mobi network HelloMetro. The two already have a partnership to extend advertising across HelloMetro’s .com pages.

“We have received great results in our current agreement with HelloMetro.com and the new agreement can only bring more visibility and more leads for our advertisers on Superpages.com,” said Robyn Rose, vice president of Internet marketing for Idearc Media.

HelloMetro owns over 1,500 city-based Web sites that see more than 2.7 million unique visitors a month combined. HelloMetro serves up your typical content of interest in local guides - attractions, restaurants, special events, movie show times, lottery results, real estate, jobs, phone directories.

“As we continue to add cities to our list of Web sites content becomes increasingly important,” said Clark Scott, CEO of HelloMetro.com. “Superpages.com’s local business content will provide an added bonus to our robust city-specific content.”

Related Reading:
Former Citysearch CEO Heads to Idearc
Idearc to Add-on SEM Services
Local.com to Distribute Superpages Ads
Superpages Gets Local Mobile App
Superpages.com Revises Ad Algorithm

With so much disappointment in the Yahoo board among shareholders, how did Chairman Roy Bostock and CEO Jerry Yang manage to get more votes this year than at last year’s shareholders meeting? That’s a question on the minds of Capital Research & Management, which sent proxy committees to represent its two funds that own a big chunk of Yahoo stock. The proxy committees recommended that votes for Bostock and Yang be withheld in order to demonstrate their disapproval of Microsoft’s bid.

Capital Research & Management has talked with Broadridge Financial Solutions about investigating the vote to see if some votes were not counted. The way the votes stand now, it would appear that if CR&M’s votes were counted - and they withheld them, they were among the only to vote against Bostock and Yang, which seems a bit odd given the current climate

Additionally, fewer votes were cast than last year, which only adds to the drama. On the one hand, perhaps fewer people wished to vote when they were so disappointed with the current board. On the flip side, wouldn’t more people want to show up during such an important year and make their voice heard? An investigation into the vote count could answer this question.

Yahoo has said they have played no part in a possible error in the count. Yahoo doesn’t perform the vote count, but instead a third party is required to do so.

via BoomTown

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