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Microsoft’s adCenter is launching a new offer for Search Engine Marketing Professional Organization (SEMPO) members: $1000 in free clicks. Campaigns created through the promotion will be placed on Live Search and the MSN portal. Those who wish to become SEMPO members to take advantage of the offer must join the organization by December 31, 2008.

“SEMPO members, both agency and corporate search marketers, represent some of the most knowledgeable and innovative search marketing leaders in the industry,” said Valerie Bolduc, senior global product marketing manager, Advertiser and Publisher Solutions, Microsoft. “Working with SEMPO provides Microsoft with the opportunity to engage and learn from the search marketing community, which enables us to enhance our products and offerings to better serve our mutual customers.”

SEMPO President Jeffrey Pruitt noted, “SEMPO’s continued growth is tied to the strong support of its sponsors. Microsoft has long been our lead sponsor and advocate on several fronts including the SEMPO Training Institute, as well as for special programs like the adCenter search advertising promotion. Our industry association greatly appreciates Microsoft’s strong commitment and ongoing participation.”

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SEMPO Selects Officers for New Board of Directors

Work At Home Are You Ready To Start Yet?

Twitter Updates for 2008-10-29

Assembly Work at Home

Advantages and Ideas for Starting a Home Business

New Campaign Management and Editorial Updates for Microsoft adCenter

links for 2008-10-28

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New Blog Post - New Campaign [...]

Microsoft adCenter has released a slew of updates for the fall to aid you in your paid search campaigns. The updates include:

• Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page
• Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were disapproved, and inline notification when dynamic text causes your ads to exceed character limits
• User Management: if previously you were only able to have one user, now you can create multiple account users
• Content Ads (U.S. only): get keyword bid suggestions and performance estimates for your content ads

What do you think of the updates? Let us know in the comments.

Related Reading:
Microsoft adCenter Launches Learning Center
adCenter Introduces Dynamic Text Insertion
Microsoft adCenter Updates Credit Card Options

In July, Microsoft and Facebook announced an expansion of their existing partnership to include Live Search on the social network. Today, that plan has been implemented. AdCenter ads are being served up along with the results.

Here’s what they’re saying about it:

On the Live Search blog, Angus Norton, Senior Director, Live Search Product Management, wrote “This is a great first step in our partnership. As we evaluate user feedback and results we’ll explore additional ways to integrate Live Search more deeply into the Facebook experience.”

Over at Facebook’s blog, Leah Pearlman wrote, “By integrating web search into Facebook, you can increase the information available to share with your friends, family and coworkers on the site. For example, your friend may invite you to an event at a new restaurant. Without leaving Facebook, you can check out the details of the restaurant on the web. Or, say you see photos in your News Feed about a friend’s recent trip to Dubai. Inspired, you can search the web for more information about travel without having to leave Facebook. Along with your search results, you may also begin to see ads for products, services or other things that are relevant to your query.”

Have you tried out Live Search on Facebook? Let us know your first impressions in the comments.

Related Reading:
Facebook Hires Sandberg to Make Microsoft’s $240 Million Investment Pay Off

Microsoft’s adCenter has launched a Learning Center. It’s pretty self-explanatory what this feature does, but specifically you’ll find articles, videos and other content that can help you as you navigate your adCenter campaigns.

The Learning Center is designed to help users at any point in their experience with adCenter. From figuring out where your ad is in the Live Search results to tracking conversions, the Live Team wants the Learning Center to help with every step of the process.

Have you checked out the Learning Center? What are your first impressions?

Related Reading:
adCenter Introduces Dynamic Text Insertion
Microsoft Increases Mainline Ads on Live Search from 3 to 4
Microsoft adCenter Updates Credit Card Options

Microsoft’s adCenter is introducing Dynamic Text Insertion into its offering.

Similar to using {keyword} insertion, Dynamic Text Insertion works by using these placeholders: placeholders {param1}, {param2} and {param3}.

adCenter gave four tips on how it works:

• If submitting keywords via a spreadsheet – Dynamic Text should be placed in the ‘Dynamic Text {param2}’ column
• If submitting keywords via Microsoft adCenter click into the relevant ‘campaign’ and ‘ad group’ and then once you’ve reached the ‘keywords’ tab, click on the ‘edit keywords’ button./li>
• Alter {param1}, {param2} and {param3} as appropriate. The ‘Bulk Edit’ function can be used by ticking next to the keyword parameters you wish to edit and then clicking ‘Bulk Edit’.
• {param1} is typically used for destination URLs as it offers more characters with which to ensure the link is as detailed as possible. {param2} and {param3} can be used to include as much of the keyword and other engaging information (e.g. price points) as possible. The bulk editing function makes it really easy to update your dynamic text when required.

Related Reading:
Microsoft adCenter Updates Credit Card Options
Microsoft Unveils AdCenter Desktop Beta
adCenter Advertiser Blog Explains Keyword Match Types

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AdCenter customers requested more clicks for their ads. Microsoft ran tests that found adding a fourth mainline ad (the ads that appear above the organic results) increased clicks. So, the Live Search team is implementing those changes, and advertisers should notice the change beginning today.

The top 2 mainline ads will continue to get an extra placement at the bottom of the page as well. This is something that also proved successful in the ad placement testing.

What do you think of these changes? Will they increase your clicks? Let us know your thoughts in the comments.

Related Reading:
Microsoft adCenter Updates Credit Card Options
adCenter Advertiser Blog Explains Keyword Match Types
Microsoft Unveils AdCenter Desktop Beta

Search Engine Strategies today named 43 search engine marketers as finalists for the SEM conference’s first annual SES Awards.

The 16 winners will be announced throughout SES San Jose during Orion and keynote panels, which are being held August 18-21 at the San Jose Convention Center.

The SES Award Finalists in the following categories are:

Best Search Engine Ad Platform
Call Genie’s CG Advantage
LookSmart AdCenter
SendTec - SearchFactz

Search Engine with Most Relevant Search Results
Expert System’s Cogito Focus (Shift Communications)
Local.com (Madison Alexander)
Yahoo!

Most Innovative New Search Engine
YellowBot (Young & Associates)
Expert System’s Cogito Focus (Shift Communications)

Technology Platform Search Marketers Can’t Live Without
Enquisite (Maven.com)
Covario, Inc. (JHG Townsend)
Kenshoo Search - SEM Platform (Kenshoo Ltd)

Best SEM Technology Platform for SMBs
LocalLaunch
Enquisite (Maven.com)
Marchex

Most Innovative Use of Search Engine Optimization
NikeStore (Range Online Media)
DoubleClick Performics
Where 2 Get It Search Locator

Most Innovative Paid Search Campaign
SearchAdNetwork
Building Blocks for LEGO’s Paid Search Media (iCrossing)
Four Seasons Hotels and Resort (Acronym Media)

Best Social Media Marketing Campaign
Alberto-Culver Nexxus (iProspect)
SEO-PR
Beaches of South Walton (USDM.net)

Best Business-to-Business Search Marketing Campaign
Microsoft Small Business Center (iProspect)
SEO-PR
Enquiro Search Solutions, Inc.

Best Multi-National Search Marketing Campaign
WebCertain
iCrossing Integrates Global Search Campaign for iCrossing
Acronym Media/SAP

Best Use of Local Search
The Container Store (Range Online Media)
Storage West Self Storage (Young & Associates)
US Small Business Administration-Business Gateway Initiative

Best Integration of Search with Other Media
SEO-PR
The Tudors/Showtime (Outrider)
Jaguar XF Oscars (MEC Interaction)

Most Effective Use of Web Analytics
World Travel Holdings - CruisesOnly.com (iProspect)
iCrossing Measures Results with Mazda Analytics (iCrossing)
Four Seasons Hotels and Resort (Acronym Media)

Best Web Analytics Platform
Omniture
Coremetrics (Lewis PR)

Most Advertiser-Friendly Search Engine
Call Genie Interact Voice
7Search.com
Matchpoint.com

Editor’s Choice
(The Editor’s Choice award winner will be selected
exclusively by the SES Awards editorial staff.)