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Run, don’t walk, to your favorite bookstore and pick up a copy of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition). Okay, okay, so most search engine marketers will simply order the paperback on Amazon.com. But, somehow 1-click ordering takes all the drama out of buying the latest book by Mike Moran and Bill Hunt.

And if you don’t believe me, check out what Lee Odden, the CEO of TopRank Online Marketing and author of the Online Marketing Blog, has to say: “With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as ‘The Search Marketing Bible.’ With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

I interviewed Bill about the new edition of the book back in August at Search Engine Strategies San Jose. And I’ve been keeping the video interview under wraps — until today. You can watch it below — before getting your hands on your very own copy. And, yes, this will be on the mid-term exam.

Greg Jarboe interviews Bill Hunt about his new book

If you want to stay on top of things when it comes to technology, you certainly have to keep abreast of the developments in this field. SEO is not an exemption. Currently ongoing over in San Jose is the Search Engine Strategies convention. It started yesterday and will continue until the 22nd [...]

Google revenues topped $5.37 billion for the quarter ended June 30, 2008, an increase of 39 percent compared to the second quarter of 2007. That’s also an increase of 3 percent compared to the first quarter of 2008.

But those numbers still disappointed investors who basked in the glow of Google’s growth and perhaps lingered a little too long in the sun.

The big news? Weakness in key sectors such as real estate, where paid search has proven resilient in the face of the recession. As SEW readers know, Auto finance average CPC was down in June; as was the total Finance category.

Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the second quarter of 2008, TAC totaled $1.47 billion, or 28 percent of advertising revenues.

“Strong international growth as well as sustained traffic increases on Google’s web properties propelled us to another strong quarter, despite a more challenging economic environment,” said Eric Schmidt, CEO of Google, in a statement. “As we continue to focus on innovating in our core business of search, ads and apps, we also look forward to enhancing the experience of our users and expanding the reach of our advertisers and partners with new technologies and formats, particularly as our integration of DoubleClick gains momentum and creates new opportunities in display advertising and elsewhere.”

Highlights of the 2nd Quarter:

Google Sites Revenues - Google-owned sites generated revenues of $3.53 billion, or 66% of total revenues, in the second quarter of 2008. This represents a 42% increase over second quarter 2007 revenues of $2.49 billion and a 4% increase over first quarter 2008 revenues of $3.40 billion.

Google Network Revenues - Google’s partner sites generated revenues, through AdSense programs, of $1.66 billion, or 31% of total revenues, in the second quarter of 2008. This represents a 22% increase over network revenues of $1.35 billion generated in the second quarter of 2007 and a 2% decrease over first quarter 2008 revenues of $1.69 billion.

International Revenues - Revenues from outside of the United States totaled $2.80 billion, representing 52% of total revenues in the second quarter of 2008, compared to 48% in the second quarter of 2007 and 51% in the first quarter of 2008. Had foreign exchange rates remained constant from the first quarter of 2008 through the second quarter of 2008, our revenues in the second quarter of 2008 would have been $88 million lower. Had foreign exchange rates remained constant from the second quarter of 2007 through the second quarter of 2008, our revenues in the second quarter of 2008 would have been $249 million lower.

Revenues from the United Kingdom totaled $774 million, representing 14% of revenue in the second quarter of 2008, compared to 15% in the second quarter of 2007 and 15% in the first quarter of 2008.

Paid Clicks - Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 19% over the second quarter of 2007 and decreased approximately 1% over the first quarter of 2008.

The growth of paid clicks year-over-year is good news, showing the strength of the paid search marketplace. As Google has stated previously, the company has made an effort to improve the quality of clicks rather than increasing click volume. AdWords and AdSense were down sequentially, due to quality control and seasonality.

Google acknowledged the weakness of key sectors (Autos, Finance, Real Estate) that have wreaked havoc with display advertising. Real estate sector for paid search and contextual ads is down year-over-year. Auto ad spend is up year-over-year, but not consumer financing.

Ad Sense partners may have felt the squeeze too. Traffic Acquisition Costs (TAC), the portion of revenues shared with Google’s partners, decreased to $1.47 billion in the second quarter of 2008. This compares to TAC of $1.49 billion in the first quarter of 2008. TAC as a percentage of advertising revenues was 28% in the second quarter, compared to 29% in the first quarter of 2008.

The majority of TAC expense is related to amounts ultimately paid to Google’s AdSense partners, which totaled $1.32 billion in the second quarter of 2008. (TAC is also related to amounts ultimately paid to certain Google distribution partners and others who direct traffic to Google’s website, which totaled $154 million in the second quarter of 2008.)

What is Cinco de Mayo? It’s the best reason to party (May 5th) at the Cinco de Mayo bash hosted by 212, NYC’s interactive advertising club. Sure there will be lots of Cinco de Mayo activities in New York and Cinco de Mayo food (margaritas!)

What’s the origin of Cinco de Mayo? Whether you spell it Cinco de Mayo, Sinco Demio, Cinco de Mio, or Sinco de Mayo, it’s a great Mexican holiday. Here’s a very brief Cinco de Mayo history:

In the Battle of Puebla, on May 5, 1862, an underdog Mexican army defeated the massive, well-trained French army, arguably the most powerful in the world (that year). The French lost the battle but won the war. That can’t stop us from celebrating Cinco de Mayo traditions, though:

If you’re not 21 years old, please click thru to the next post.

Cinco de Mayo Bash
Dates: May 05, 2008
Times: 6:30 PM - 9:30 PM
Where: Touch Night Club, 240 W. 52nd St. (b/w Broadway and 8th Avenue)
Event Type: 212 Event

Description: Complete madness and good times. Kevin M Ryan will be there with Matt McGowan. Open bar.

A few reasons why you should scrap whatever plans you have on May 5th to party with 212:

1) Touch Night Club (Midtown Manhattan)
2) Hot 97’s DJ Camilo on the ones & twos
3) Open Bar
4) VIP floor (more on that later)
5) Dance performance by Tre Armstrong (from “How She Move”)
6) Open Bar (one more time for emphasis)

And there will be more surprises the night of that 212 can’t share now but would be a shame to miss.

On the 92nd anniversary of the Pulitzer Prize, prizewinners and publishers are fiddling while the newspaper industry is burning. In today’s Search Engine WarGames column, “Google Road Kill: Will the Pulitzer Prize Live to Be 100?,” Kevin Heisler looks at the plight of the newspaper industry.

Kollam House Boats Posted By : Dev Sri: Kollam, a prime center for houseboat cruise proudly stands .. http://tinyurl.com/2q7ptm #
Medical Applications of Chocolate Posted By : Catherine Westmore III: Mars, Incorporated which is a.. http://tinyurl.com/2fklba #
New Article - Mobile Opportunities in the Caribbean, 2nd Edition - bharatbook.com Post.. http://tinyurl.com/2xjkcq #
New Article - WCIS Insight: HSDPA [...]

Warning: You must be 21 years of age to view this site.

You must be of legal purchase age to enter the corrupt world of this online video / search campaign — winner of the Yahoo Searchlight Awards.

The third annual Yahoo Searchlight Award winner: “Partay” the whitest boys in the room hip-hop video promoting the responsible consumption of Smirnoff Raw Tea by search marketing firm Outrider.

Target demographic for search ads: Who cares? Par-tay! You don’t have to type in your age to click on a “Crizazy” text ad for Russian hooch.

Don’t agree with the winner? Don’t blame the judges. All, including Kevin Ryan, were limited to “one man, one vote” while the big audience voted electronically.

That’ll teach interactive agencies not to send a whole crew to an awards ceremony.

Funniest line: Ron Belanger called Kevin Ryan, “The Howard Stern of Search.”

2nd Funniest line: What world-famous comedian and emcee Craig Ferguson called Kevin Ryan.

To find the answer, go to the Search Engine Strategies blog.

For more drunken rap videos in the East vs West Rap WarGames, go to TeaPartay.com. (No link love for preppie rappers.)

Outrider copywriter say, IF YA WANNA ROLL WIT DA TEA PARTAY WE NEED TO KNOW YOUR AGE PLAYA. Submit, yo.

Thirty-seven percent of all large U.S. companies have not translated their Web site content into any other language, even though the average number of languages for the top 10 global brands is around 30 according to JupiterResearch new report "Web Site Localization: Best Practices in Global Expansion."
Large companies that are not creating content for non-English [...]

Twenty million people in the UK used search engines for travel information in the first quarter of 2007, according to a new study from Google U.K. and comScore.
Users on average make 12 travel related searches, visit 22 Web sites and take 29 days from the first time they search until they make a purchase. Forty-five [...]

Ask.com has just added voice-activated capabilities to its Ask.com Mobile Directions service. Called “Click to Speak,” the new feature lets people speak their location and desired destination to receive directions on their web-enabled mobile devices.
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