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Happy Thanksgiving, from All of Us at Search Engine Watch

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Why You Should Be Faxing Over the Internet

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Use Logoworks for Your Creative Logo Design

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If you haven’t read my Constant Content review yet, go ahead and click on the link to have a look. I tri…
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Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008

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The year-over-year gains for Google that we saw in Nielsen Online’s October 2008 search engine rankings were mirrored in comScore’s rankings for the same month.

Google enjoyed a nice 63.1% share, up from 58.5% during the same time last year. Yahoo was at 20.5% down from 22.9%> Microsoft was at 8.5%, down from 9.7%.

There was one major difference between Nielsen and comScore. Nielsen said the number of searches declined, while comparing comScore’s October 2008 data to its 2007 data shows that the number of searches increased to 12.6 million billion up from 10.5 million billion.

Check out the rest of the data here:

It’s the day before Thanksgiving, where you show up at the office, but you’re really thinking about tomorrow’s good meal. You’ve worked hard to set up those search marketing campaigns to run strong on Black Friday and Cyber Monday.

So, I really hate to bring you the bad news, but keeping it from you would be a disservice.

Let’s just rip off the bandaid.

First up, eMarketer has lowered its projections for online advertising spending for 2009. The new growth number is 8.9%, down from 14.5% projected in August. They’re also expecting a long recovery, projecting 2010 growth to be just 10.9%. In five years, things will still be slower on the uptake (than in recent years). Projections for 2013 growth are at 13.5%. Silver lining: some of the tapering off is likely due to market saturation and not just the economy.

Next, eBay’s traffic is declining. In January of 2007, eBay saw 62 million unique visitors. Last month, they saw just 49 million. Sure, not all of that was due to the economy, but dipping below 50 million can’t be good for eBay.

I saved the worst for last. comScore has released data showing that online consumer spending for the first 23 days of November was down 4% from last year. That’s not a slow down in growth people, that’s flat out shrinkage.

But I’m not a total Scrooge. Unemployment numbers were better than expected this week. And at least one Slate columnist explains why fears of another Great Depression could be overblown (let’s hope he’s right!).

As we overdose on turkey, stuffing and pumpkin pie, let us not forget the ultimate strategy for marketing, business and life in general: Hope for the best but prepare for the worst.

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Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down 2%, which is quite surprising considering the election and the economy. Yahoo was down 12% and Microsoft was down 19%. Ask.com took a hit as well with a decrease of 22.9%

The news was much brighter for Google and AOL. Both saw sizeable increases at 8.1% and 14.5% respectively.

Google continues to dominate the search engine industry at a 61.2% market share.

Here’s the full chart:

Related Reading:
E-commerce Growth Slows to Just 1% in October 2008