Search Ad Sellers Should Help CTRs More
Where are Google, Yahoo, MSN, Ask and others when you really need them? We think that they ought to be helping their customers even more actively. Right now, it’s mostly up to the advertisers and their SEM agencies to improve clickthrough rates and buying efficiency.
Of course, creating strong paid search systems is not a trivial matter. There are, however, a variety of ways in which the ad sellers can provide incremental boosts for both advertisers and themselves.
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