Ask Adds AskEraser To Maintain User Privacy, Microsoft Joins Them To Evolve Privacy Procedures

By ArticleSnatch • July 24, 2007

Want to make sure your search history is not being recorded? Ask.com has developed AskEraser a tool that will allow you to wipe your search history and will be launching it in the near future, according to their press release.

“Searchers will have easy access to AskEraser and can change their privacy preference at any time. Once selected, searchers’ privacy settings will be clearly indicated on search results pages so they always know the privacy status of their searches,” the press release stated.

“As search and other online services progress, it’s important for our customers to be able to trust that their information is being used appropriately and in a way that provides value to them,” said Peter Cullen, chief privacy strategist at Microsoft. “We hope others in the industry will join us in developing and supporting principles that address these important issues. People should be able to search and surf online without having to navigate a complicated patchwork of privacy policies.”

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