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After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S.

comScore has analyzed the online display ad views, website video views, and searches conducted for Senators John McCain and Barack Obama.

Obama leads McCain in online display ad spending and searches conducted. McCain may want to look into competing better in online display ads - if they’re working for the Senator from Illinois, something perhaps only his campaign knows. Both numbers probably speaks to Obama being less known as well as his popularity over McCain, which has been demonstrated in the polls.

McCain did begin outspending Obama in search advertising in May and June. Subsequently, the race tightened according to polls. Google has attributed both candidates’ primary wins to their search advertising spends.

Here’s are the charts from today’s comScore release:

Fast growing ad network interCLICK is opening an office in Los Angeles. They’ve tapped Monica Seebohm to head the office, and have made her the Senior Director of Sales, Southwest. Seebohm was previously at ValueClick Media as a strategic accounts manager.

“Monica has tremendous sales experience with a strong track record for exceeding performance goals, managing and developing teams, and establishing solid customer relationships,” said Michael Katz, president, interCLICK, Inc. “She has valuable relationships in the Los Angeles area, particularly with the interactive community, and will be a strong asset for our team especially in terms of building greater brand recognition for interCLICK in the Southwest. In addition to our newly-established Chicago and San Francisco offices, expanding our presence in the Los Angeles area is an important milestone as we continue our rapid U.S. growth trajectory.”

In July, interCLICK named Jason Lynn, former Director of Solutions Engineering for Yahoo/Right Media, as Vice President of Product Management.

Google AdWords has added Geographic Performance reports to their Report Center. Now, you can get a better snapshot of how your AdWords campaigns are faring in various locations.

The Inside AdWords blog gave the following example of how you can use the new report:

Say, for example, you sell and ship gourmet ice cream to anywhere in the U.S. After running the report, you find that your ads are doing great in Miami, Florida and Phoenix, Arizona, but you’re also finding a surprising amount of customers from Juneau, Alaska. Next step: refine your campaigns. By specifically targeting those locations where your ads perform best you can maximize your campaign’s performance.

What do you think of the new Geographic Performance reports? Have you run one? Let us know in the comments.

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The recently announced Google Insights tool provides unprecedented data on Google’s user searches and trends. In today’s building brand equity column, “(Google) Insights on VP Candidate Sarah Palin,” Erik Qualman offers three quick tips on how to leverage Google Insights, whether you’re running a Presidential race or a brand marketing campaign.

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Despite some popularly held ideas to the contrary, viral campaigns don’t need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. In today’s linkbuilding column, “Viral Link Building: Size Doesn’t Always Matter,” Justilien Gaspard explains that the power of viral marketing for link building comes from going after a targeted audience.

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AOL has announced that their ad-serving platform and network, Platform-A, is launching an iPhone ad optimization solution. The solution is offered through Third Screen Media and detects when web browsing is being conducted on an iPhone. AOL says the combination of the Third Screen Media mobile network gives Platform-A, which reaches 90% of the internet audience, the ability to deliver up to 75 million iPhone ads per month.

“Today’s launch is a perfect example of how Platform-A’s unmatched reach, solutions and technologies can benefit advertisers trying to reach consumers in the most compelling way,” said Lynda Clarizio, President of Platform-A. “We can not only help advertisers effectively reach iPhone users on WAP pages and Web pages, but we can also deliver banners optimized for display on the iPhone.”

Last month, Platform-A opened up mobile ads to third parties. In June, Platform-A was made available in Europe.

The Internet Marketers of Delaware Vally (IM_DV) have organized an unconference as they are calling it on their website. But in reality, they have rounded up an impressive group of speakers and are offering attendance for only $21 for the 2 day event.

Our own Kevin Ryan will be speaking, along with many other well known names in our space. Li Evans, Kim Krause Berg, Greg Meyers, Debbie Weil, Geoff Livingston and Will Reynolds are just some of the featured speakers.

The event is being done in conjunction with PodCamp so there are many areas to pick up tips and learn. The sessions have been broken into Beginner, Intermediate and two Advanced programs with 40 sessions to choice from over the 2 days.

So if you are in the area I would suggest stopping by. Hey where else can you get a great cheese steak and a 2 day conference for under $30!

Idearc CEO Scott Klein has announced the nine members of the new Executive Council. In addition to the new Council, Idearc is reorganizing their sales operations.

The nine Council members are:

• Samuel D. (Dee) Jones, executive vice president, Chief Financial Officer and Treasurer. Jones, who also served as senior vice president - Investor Relations, has been Acting CFO since November 2007.
• Cody Wilbanks, executive vice president - General Counsel and Corporate Secretary. Wilbanks has been Acting General Counsel since March.
• Sandy Henjum, executive vice president - Transformation and Marketing. Henjum’s centralized organization will guide a wide range of business transformation initiatives that address sales productivity, new products, pricing programs and market and customer segmentation.
• Briggs Ferguson continues as president - Internet. Ferguson, a former Citysearch executive who joined Idearc in April, will focus on executing Idearc’s complete digital strategy as rapidly as possible.
• Georgia Scaife, executive vice president - Human Resources and Employee Administration. Scaife’s organization has been restructured to further centralize the department and improve its efficiency and focus.
• Frank Gatto continues in his role as executive vice president – Operations. Gatto’s organization is responsible for receivables management and billing, sales support and customer care, publishing and printing services, distribution, Information Technology (IT) and other operational functions.

In sales, three Vice Presidents will oversee new divisions, divided into East, West, and Central.

Mike Pawlowski will oversee East and Scott Laver will oversee Central. Newcomber Dave Bethea joins Idearc from PrimeSource Building Products, an independent distributor of building products, where he served as regional Vice President for Operations.

“I’m very pleased and excited about our new organization,” Klein said. “I’m thrilled to be able to make this announcement almost one month ahead of schedule in order to allow us to even more aggressively move ahead with our transformational plans.”

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