September 2008
You are browsing the archive for September 2008.
Twitter Updates for 2008-09-30
New Article – Affiliate marketing- Creating an Affiliate website that sells like crazy.. http://tinyurl.com/3txgpw #
New Article – New MD for Rhodar as Davy Moves to a more Strategic Role Posted By : Key.. http://tinyurl.com/438f9z #
Himalaya Karela- Herbal Benefits and Uses Posted By : drrony: Himalaya Karela is a single pure herb.. http://tinyurl.com/3zdlmc #
New Article – [...]
Google Translate Adds 11 Languages
Google has added 11 languages to its Translate product. They are:
- Catalan
- Filipino
- Hebrew
- Indonesian
- Latvian
- Lithuanian
- Serbian
- Slovak
- Slovenian
- Ukrainian
- Vietnamese
The total number of languages is now 34 and the total number of language pair combinations nearly doubled from 506 to 1122.
Recently, Google added human translators as well.
Searching for Healthcare: How Online Communities are Changing the Face of Medicine
The New York Times has a great article about using the internet for information on medical conditions, including how search is involved in the process. As you know, results can change just by adding a keyword to the phrase you’re already searching for.
Search for a condition and add the word community, for example, and you suddenly have access to patients dealing with the same issues, according to Susannah Fox of the Pew Internet and American Life Project.
I can personally attest to the power of the internet, especially the ability to communicate and share experiences with other patients. When I was diagnosed with Thyroid Cancer in 2003, the internet became the authority on my care. Because the cancer affects so few people, doctors with little experience in seeing patients with thyroid cancer can be misinformed on how to treat it.
Thankfully, I found an online community that helped me through every step of the process. I was able to find doctors that knew thyroid cancer and could adequately treat me. My experience greatly improved as the result of “meeting” other patients. (I did, also, eventually meet several in person as well.)
As much as social networking can sometimes get a bad rap for being an untamed jungle of wild party pictures and obscene comments, we can’t forget the power of online communities and their role in so many important aspects of daily life. From jobs to cancer treatment, social networking is impacting lives. And that’s something to feel good about – and get involved in.
Is your company there yet? Share your thoughts in the comments.
Related Reading:
Microsoft Secures Search Ad Partnership with Rodale’s Health Sites
Yahoo Says Searchers are Better Patients
Net Attracts Health-Seeking Surfers
Majority of Online Health-Related Queries Start on Search Engines
WebTrends Releases New Online Analytics Tool
WebTrends is rolling out a new feature to help web markters and developers track specific analytics. The tool is called TagBuilder. It’s online, it’s free and it generates WebTrends data collection tags, which have been rewritten as standardized, object-oriented JavaScript code.
Here’s what you can do with TagBuilder:
- Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas
- Automate parameter mapping and the capture of information from custom META tags for detailed reporting
- Flexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate cross-domain tracking
- Integrate conversion tracking with WebTrends Ad Director, an automated search marketing optimization service
- Easily create cookies compliant with the U.S. Office of Management & Budget policies for federal government web sites
“WebTrends TagBuilder greatly simplifies one of the most arduous, error-prone tasks of web analytics,” said Eric Rickson, product manager for WebTrends. “This free utility lowers the barriers to rich reporting and analysis by providing our customers with a direct way to take advantage of our innovations in data collection.”
What do you think of this new tool? Let us know in the comments.
Related Reading:
WebTrends Launches New Service to Reduce Wasted Ad Dollars
Search Engine Marketing Inc. (Second Edition) Is Hot Off The Press
Run, don’t walk, to your favorite bookstore and pick up a copy of Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition). Okay, okay, so most search engine marketers will simply order the paperback on Amazon.com. But, somehow 1-click ordering takes all the drama out of buying the latest book by Mike Moran and Bill Hunt.
And if you don’t believe me, check out what Lee Odden, the CEO of TopRank Online Marketing and author of the Online Marketing Blog, has to say: “With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as ‘The Search Marketing Bible.’ With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”
I interviewed Bill about the new edition of the book back in August at Search Engine Strategies San Jose. And I’ve been keeping the video interview under wraps — until today. You can watch it below — before getting your hands on your very own copy. And, yes, this will be on the mid-term exam.
Greg Jarboe interviews Bill Hunt about his new book
Yahoo Also Launches Site Defending Search Ad Deal with Google
Last week, Google launched a site that explained what they feel are the facts behind their search advertising agreement with Yahoo. Now, Yahoo is doing the same.
The site does not offer much new in the way of arguments supporting the partnership. Yahoo reiterates the point that advertisers set the price of search ads through the bidding process, and that there will be no price setting between Google and Yahoo.
But that argument hasn’t seemed to calm many fears. It’s almost like saying, “Hey, if the price goes up, it’s your own fault.”
There has been no denying that the price could, indeed, rise as a result of the deal. If there was such assurance, that would mean that Yahoo and Google are, in fact, price setting. That would go against Google’s business model that has brought them so much success.
Most of this just chalks up to bad timing. The economy is what it is right now, emotions are high, fears are high. It’s a bad time to defend this deal, whether it has merit or not.
AdWords API Gets Local Database Sync Update
Google has launched AdWords API Local Database Sync. This allows you to run reports, store them in a local database, and then query that database.
The AdWords API team says that this should make querying a local database faster and more cost effective.
Jeffrey Posnick informed on the code behind the project:
The scripts are written in Python, and make use of the SOAPpy libraries for accessing the AdWords API SOAP service. The Python code is written against the dbapi2 database API, and by default it will use the SQLite implementation and store the report data in a SQLite database file on the local file system. It’s possible to swap out the SQLite libraries for another database library that supports the dbapi2 interface.
What do you think about Local Database Sync? Share your impressions in the comments.
Related Reading:
Conversion Optimizer Now Supported by Adwords Editor and API
Google Releases Version Four of AdWords API
Google Adds Pricing Model To Google AdWords API: Opens Commercial Use
Quick SEO Tips…
…that even your mother would love. That is how Richard Burckhardt titled his blog post on this and I love it! The original title of the post is “51 Quick SEO Tips Even Your Mother Would Love” but we cannot cover ALL of those 51 tips here so I am picking out my [...]
SEW Experts: The Geometry of SEM — What’s your Angle?
When you’re competing with hundreds of other Web sites for the attention of just one user, how can you ensure your site stands out? If you look at what you offer, what you make the most money on, and what people are asking for, you can build your Web site to serve the most profitable aspect of that need. In today’s small business search engine marketing column, “The Geometry of SEM — What’s your Angle?,” Carrie Hill shows how an angle for your Web site and search marketing can mean all the difference between a successful Web site venture and a failure.
SEW Experts: Tin Foil Hat? I Have Mine On
Google’s intentions are good, but we must also remember that they aren’t in the business of helping your Web site rank highly in Google. So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? In today’s organic SEO column, “Tin Foil Hat? I Have Mine On,” Mark Jackson weighs the pros and cons of URL rewriting, and explores some possible reasons why Google would rather webmasters didn’t do it.
![[image]http://kelsocartography.com/blog/](http://www.stumbleupon.com/to/2BKQpi/kelsocartography.com/blog/wp-content/uploads/2009/09/the-world-according-to-ronald-reagan.jpg/t:4b1efb6e9969f;src:favorites){kind=link}
![[image]http://fc02.deviantart.net/fs44/i](http://www.stumbleupon.com/to/1pq3kF/fc02.deviantart.net/fs44/i/2009/146/c/5/Beautiful_Day_by_Dr4kon.jpg/t:4b1efb6e9969f;src:favorites){kind=link}
Comments