Google Launches New Metric Tool, Insights for Search

Google has launched a new metric geared towards marketers: Google Insights for Search. The tool is very similar to Google Trends, but includes "Rising Searches" and a map representing Regional Interest, which is also broken down by ballpark figure numbers.

Check out these screenshots for a better idea of what the tool is like, then go try it for yourself. (Don't forget to come back and leave a comment about your first impressions of the tool!)

googleinsightgraph08.jpg


googleinsightnews08.jpg


regionalinterestballpark.jpg


regionalinterestheatmap.jpg


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googleinsightrisingsearches08.jpg

Related Reading:
Does Google Analytics Share Data with Google Trends and Ad Planner?

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One Response to “Google Launches New Metric Tool, Insights for Search”

  1. That’s a really useful tool, thanks for the tip off. It’s great for comparing two different search terms against each other - some of the keywords I’ve been targeting have much less traffic than others. Useful for knowing where to put most of your efforts.

    Thanks, Dan

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