15% of Fortune 500 companies have blogs
By 
ArticleSnatch • July 23, 2008
PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs.
The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively maintain blogs, many of them technology-related corporations. The top four industries with blogs were: Computers and Office Equipment (IBM, Dell, etc.); Network and Other Communications Equipment (Motorola, Lucent Technologies, etc.); Semiconductors and Other Electrical Components (Intel, AMD, etc.); and Internet Services and Retailing (Amazon, Google, etc.).
Of course, the next step is learning how to optimize your blog. For that, may I recommend that representatives of Fortune 500 companies attend the "SEO Through Blogs & Feeds" session on Wednesday, Aug. 20, at SES San Jose. The session will be moderated by Rebecca Lieb, Contributing Editor, ClickZ, and the speakers are:
* Chris Boggs, Search Engine Watch Expert & Manager, SEO, Brulant, Inc.
* Lee Odden, CEO, TopRank Online Marketing
* Amanda Watlington, Owner, Searching for Profit
* Daron Babin, CEO, Webmaster Radio
Check out the session to learn more about the unique advantages that optimized blogs and RSS feeds offer to companies large and small.
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There’s really no reason why ALL the Fortune 500 companies don’t have blogs. It gives a personal touch to the big giants. I know most of the people wouldn’t be able to chat with the superstars of business on a day to day business, but someone that actually would reply and react to what I had to say on a F500 blog would certainly keep my attetnion… People like interaction, even on the internet!