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This morning Google VP Marissa Mayer appeared on the Fox Business Network. She talked about what’s next at search, privacy, working at Google (including 20% time), being a woman in tech, and how mobile is the next hot thing.

Check out the video below to see the interview.

This morning the Guardian UK published a scathing analysis of Google, SEO and the launch of Cuil. In his article, Chris Williams claimed that the greatest threat to Google is spam. No argument there.

But Williams takes the argument one step further and states:

Plenty of digital ink has been needlessly spilt this week over the launch of the suicidally-monikered new search engine Cuil.com. But the only threat to Google is itself and, in a roundabout way, the legion of spammers and “search engine optimisation” (SEO) consultants that buttress its dominance.

It’s clear that Williams is crying over “spilt ink.” He’s right in saying that Web sites have adapted their design and structure to accommodate Google.

But Williams would like to think that all companies - including competing search engines - are in the business of “reverse engineering” Google.

The people at the vanguard of reverse-engineering Google are not its jealous search rivals. They’re the spammers and SEO consultants. They have driven an ever-closer relationship between the quirks and whims of Google’s algorithms and policies, and the structure and content of the web. It’s a feedback loop that was unavoidable once Google’s early rivals proved unable to respond to its better search results and presentation.

He feels that techniques such as “adding needless internal links, creating PageRank-friendly URLs and distorting normal grammar” are all widely deployed with varying degrees of dastardliness.

While grammar may be distorted, the fault doesn’t lie with SEOs but with writers lacking sufficient command of the English language.

Somehow Williams connects Google’s share of searches with SEO efforts, rather than user preference. If that’s the case, then SEO must be producing superior SERPs.

Williams writes, “Thanks to the mutualistic process driven by spammers and SEO consultants, that dominance is only going to increase, and it’s the only ‘Google Killer’ on the horizon.”

Williams envisions a future “when the favours spammers and SEO consultants have been doing for Larry and Sergey will become dangerous, anti-trust style.” He believes regulatory intervention now seems the only bar to a complete Google autocracy over the Web economy.

After being owner-less for a little over a year, JupiterResearch has been acquired by Forrester Research for $23 million. Previously, JupiterResearch had been sold by Jupitermedia to Kagan Research, but then Kagan got acquired by financial business intelligence firm SNL Financial.

“We are very excited to be joining the Forrester brand, culture, and community,” said David Schatsky, president, JupiterResearch. “For a quarter of a century, Forrester has been a trusted advisor to many of the top businesses and organizations in the world, and we are honored to bring the best of JupiterResearch to the Forrester name.”

JupiterResearch is the source of a ton of great online marketing data. Check out these posts covering data released by Jupiter:

1.8 Billion Internet Users by 2012, China to Overtake US Internet Use by 2011
Blended Search Increases Your Visibility - Jupiter Research
Marketers Increasingly Turn to Social Networks
Jupiter Research Report Says Most Search Marketers Happy with ROI

Today TechCrunch reported on the birth of a new search engine: Yuil. Now Yuil is dead.

Yuil (pronounced yule) was a short-lived Yahoo-powered mashup designed to look like Cuil.

Apparently the Yahoo Boss mashup — something of a search engine Frankenstein monster — was destroyed by its inventor.

Yuil was designed by Yahoo VP of Platforms, Sam Pullara. Yuil was a brilliant marketing move designed to show off the new Yahoo BOSS API. BOSS gives developers a high level of control over SERPs generated by Yahoo’s search engine.

The primary difference between the Yahoo Boss API, and the standard API-based engines is the ability to manipulate and reorder the results.

Google is helping its users understand what’s behind customized, or personalized, results (as opposed to Google Custom Search). They’re rolling out a new feature that explains why results may be tailored to a particular user.

The feature will be rolled out over the next few days. When it does, you’ll notice a new link for “More Details” in the top right corner. Clicking on the link will take you to an explanation of customized results. The explanation says that location (IP address), recent searches and web history to serve up the personalization.

Google noted that this feature does not change how they compile results.

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In the previous post, we took a look at one blog type that – despite the blogger’s good intentions – may not be as appealing to readers as one would have previously thought.  We talked about how having too many anchor text links can take away (A LOT) from the value of a blog.  Now [...]