SEW Experts: Microsoft Search CashBack: Stealing from Google?
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ArticleSnatch • May 29, 2008
Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. In today's Building Brand Equity column, "Microsoft Search CashBack: Stealing from Google?," Erik Qualman notes that the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.
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