Future of Search Marketing? Behavior-AOL
By 
ArticleSnatch • April 30, 2008
Search retargeting and post-click behavioral targeting is the future of search. The future’s here - now - with the launch of Platform A’s integrated search marketing platform using Tacoda technology.
Call it Platform A.O.L.
ClickZ’s reporting that the use of Tacoda technology will begin in June across the whole Platform A network. That means marketers will have a single software platform for tracking, reporting and delivering, and running behavioral marketing campaigns.
For anyone following innovations in search marketing campaigns, that’s exciting news.
We’re sure some savvy marketer will be the first to design an award-winning search campaign on Platform AOL.
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Yup, that’s pretty exciting. I’m a type of guy that’s always afraid of a monopoly, and Google is by far the greatest monopolist on the computer market - I hope that AOL will stand up and fight.
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BT and retargeting have to do with banner ads. AOL isn’t competing with Google in search, they’re just trying to give their advertisers a better bang for the buck and trying to prove to their investors that they are making progress in the way they target ads, and possibly charging a higher CPM for that on the client side. Ultimately BT is better for everyone involved because more relevant ads makes for happy investors, advertisers, and web surfers.
Retargeting goes so well with search because the higher quality traffic people drive on the front end the better those campaigns perform, because you’re only advertising to people who have seen your website before. Anyone can do search retargeting RIGHT NOW from any search engine and you don’t have to deal with AOL or Tacoda.
Hi, Chase Granberry! Your comment above is great! I can’t agree more!
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