Video Search Is a False Messiah

"Video search is a false messiah," claimed Steven Chao at this week's Video Search Summit in San Francisco. Video search is not about words, optimization or getting into the traditional web search engines. Instead, he says we must look to video consumers and more collaborative approaches.

It’s telling that Chao, who’s all about our cultural zeitgeist, is currently running an online portal for How-To videos. Chao is best-known as the originator of America’s Most Wanted and Cops, and later served as USA Network’s president.

According to Chao, we’re just at the beginning of video consumption on the web. Today, average Americans are still attached to their televisions and he believes it's only a matter of time until Americans shift and become “internet viewing zealots.” Improving findability is critical for this transformation.

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