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You are browsing the archives of 2008 April.

New Article - UK Immigration Posted By : JessicaThomson: HSMP and Home Office are work.. http://tinyurl.com/3hwdhu #
Protect Your Head: Bike Safety Posted By : Rachel Lukasavige: Warm weather seems like it is finally.. http://tinyurl.com/6ry67y #
Inexpensive Trip to London Posted By : Devin Aldworth: This article tells about inexpensive trip to.. http://tinyurl.com/68zqmw #
How To Travel The [...]

New Article - UK Immigration Posted By : JessicaThomson: HSMP and Home Office are work.. http://tinyurl.com/3hwdhu #
Protect Your Head: Bike Safety Posted By : Rachel Lukasavige: Warm weather seems like it is finally.. http://tinyurl.com/6ry67y #
Inexpensive Trip to London Posted By : Devin Aldworth: This article tells about inexpensive trip to.. http://tinyurl.com/68zqmw #
How To Travel The [...]

The 19-Hour Website Analysis, in 20 Minutes or Less - Search Engine Guide Blog
Performing a complete website review is rarely easy. I’ve found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website [...]

Search retargeting and post-click behavioral targeting is the future of search. The future’s here - now - with the launch of Platform A’s integrated search marketing platform using Tacoda technology.

Call it Platform A.O.L.

ClickZ’s reporting that the use of Tacoda technology will begin in June across the whole Platform A network. That means marketers will have a single software platform for tracking, reporting and delivering, and running behavioral marketing campaigns.

For anyone following innovations in search marketing campaigns, that’s exciting news.

We’re sure some savvy marketer will be the first to design an award-winning search campaign on Platform AOL.

Fredrick Marckini, chief global search officer of Isobar, will be giving the opening keynote speech at SES Toronto on Tuesday, June 17, 2008. Fredrick also gave the opening keynote at SES London back in February.

While he was in London, I interviewed him about his keynote speech on search engine marketing trends and his duties at Isobar. You can get a pretty good idea of Fredrick’s perspective by watching the YouTube video below — which has just been posted in its entirety. (A portion of Fredrick’s interview was included in our Day 1 roundup.)

And, as you’ll see, YouTube’s recent site updates now enable you view the high quality video by just clicking on the television icon below and to the right instead of using the format 18 code.

Fredrick Marckini at SES London on Search Engine Marketing

You can also get a sense of Fredrick’s point of view by reading: Fredrick Marckini iProspect Exclusive SEO Interview with Dan Horton.

Fredrick Marckini founded iProspect in 1996 and is recognized as a leading expert in the field of search engine marketing. He has authored three of the SEM industry’s earliest books, including Secrets To Achieving Top-10 Positions (1997), Achieving Top-10 Rankings in Internet Search Engines (1998), and Search Engine Positioning (2001). He is considered one of the pioneers of search engine marketing and was named to BtoB Magazine’s Top 100 Marketers 2005 and 2006 lists.

Fredrick is a frequent speaker at industry conferences around the country including: Search Engine Strategies, ad:tech, the iMedia Summit, Search Insider Summit and the eMarketing Association Conference. He has written bylined articles for Search Engine Watch, CMO Magazine, BtoB Magazine, iMedia Connection, ClickZ and numerous other publications. He has been interviewed and profiled in a variety of media outlets including The Wall Street Journal, BusinessWeek, New York Times, Washington Post, Financial Times of London, Inc., Investors and Business Daily, Internet Retailer, National Public Radio, and others.

Fredrick serves on the Board for the Ad Club of Boston, and was a founding Board Member of the Search Engine Marketing Professional Organization (SEMPO). He earned a bachelors degree from Franciscan University in Ohio.

We’ve been talking about how to increase your Alexa Rank in the past two posts.  What I didn’t realize is that some people do not understand all the hullabaloo about Alexa.  My apologies to those who feel this way and thanks to Adam, one of our readers, who brought this to my attention.
So, indeed, why [...]

5 Key Elements of Successful Eating Disorder Treatment Posted By : Tricia_Greaves: If you suffer fr.. http://tinyurl.com/6aex5d #
What Type Of Topical Solution For Hair Loss Will Suit You? Posted By : Jim Favor: Finding out what .. http://tinyurl.com/5bjjga #
Georgetown Quality Home Builder That Fits Your Budget Posted By : Joe Cline: Georgetown, Texas is a.. [...]

5 Key Elements of Successful Eating Disorder Treatment Posted By : Tricia_Greaves: If you suffer fr.. http://tinyurl.com/6aex5d #
What Type Of Topical Solution For Hair Loss Will Suit You? Posted By : Jim Favor: Finding out what .. http://tinyurl.com/5bjjga #
Georgetown Quality Home Builder That Fits Your Budget Posted By : Joe Cline: Georgetown, Texas is a.. [...]

A redirect audit looks at the server redirects that are happening on your site, and which sites are sending visitors to links on your site that are being redirected. It also looks at 404 errors (file not found), as well as other server status codes appearing in your site’s log files. In today’s Organic Search Engine Optimization column, “Conducting a Redirect Audit on Your Web Site,” Mark Jackson shows you how a redirect audit can take care of many issues that search engines might be having with your Web site, and may help you recover visitors you may be losing due to technical issues.

Many small businesses are afraid of the perceived complexity of Web analytics. At the same time, they know they can make more money in less time with Web analytics. In today’s Small Business Search Marketing column, “Taking the Fear Out of Web Analytics for Your Small Business,” Carrie Hill simplifies the process by breaking down the four metrics you should be analyzing on your small business web site.