ArticleSnatch Blog

When advertising on destination sites, some industries prefer sponsored text links while others are less focused on them. For text links, about 18% of all ad impressions are from Retailers while another 47% come from Web Media advertisers — and that makes sense.

However, straight reporting of text link placements doesn’t tell the whole story for industries who participate at lower levels. To understand all industry results better, we compared each industry’s sponsored text link activity to all online ad units. Here are top-level findings, based on Nielsen Online monthly data:

* HIGHER than median ad levels: Business-to-Business; Entertainment; Public Services; Retail; Web Media
* MEDIAN ad levels: Health; Software; Travel
* LOWER than median ad levels: Automotive; Consumer Goods; Financial; Hardware; Telecom

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