What is SEO and Why SEO ?

What is SEO – Search Engine Optimization?SEO is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.Why SEO – Search Engine Optimization?Suppose someone has started a business of selling laptops from his website. He expects that people will come to his website and it will help in increasing his business revenue. But the fact is that there are thousands of other Business owners who sell laptops from their website. Your website is new and their’s website is old and fully optimized for Search Engines. Now, when a normal person who wants to purchase a laptop online will enter some keywords like ‘buy laptop’ or ‘purchase laptop in Delhi’ and if your website doesn’t appear in the top 10-20 results shown by the search engine then you will not get the revenue. So, when a company invests thousands of rupees in making their websites then it is very much important to spend few more money and go for SEO – Search Engine Optimization.

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