Marketing to Students – Cracking the Millennial Code

We live in a whole new world now when it comes to advertising and marketing. The last ten years have changed the game drastically, and it can be difficult to stay up to speed.

With the introduction of new technology, the younger generation has started to become the way to go when it comes to showing off a product or service. Why? They don’t have the same level of brand loyalties as the rest of us.

If you company can effectively connect with 18 to 30 year olds, it’s likely that this group will stick with you throughout their lifetime. However, it can be difficult to know where to start, especially as a small startup.

Here’s our five easy ways to crack the millenial code when it comes to marketing.

Become a guest lecturer

Entrepreneurs are at the forefront of the world. Everyone wants to give their own business a try, make millions from their latest drunken invention or even just have a great little side hustle on the go. By reaching out to universities, you can share your story while giving your company free advertising.

Reach out to student ambassadors

Students are always on the look out for convienient, part-time jobs that will fit into their studies well. Both advertising for and hiring students is not only a great way to get your company’s name circulating, but means your products will be getting plenty of exposure in highly saturated areas. Raptor’s Student Ambassador Marketing is a classic example of student ambassadors done well. The agency fits its branding around the student lifestyle and hires them to work alongside brands such as Uber, WKD, and even Pot Noodle – all huge names in the student world.

Try competitions

Giveaways and competitions are a great way to get your name out there. Encouraging students to share pictures with your product, share and comment on your Facebook posts or even just like your Instagram page makes for excellent brand exposure. We all know students are huge on social media – just one person sharing your post could lead to another 1000 seeing it. 

Target your social media ads

The time for letting Facebook or Instagram do the work when it comes to your advertisements is over. Don’t let social media companies decide who sees your ads, when you know your company best. If you’re wanting to increase student input, it’s obvious that you need to lower the age bracket your ads are going out to. It’s also worth considering the area you’re reaching – Facebook will even let you base your ads around a specific adress if you’d like to. Make sure you’re hitting the CBDs – where students tend to live, work and study the most.

Introduce student discount

Students are known for being a little strapped for cash – so giving them a discount is the best way to get them on board with your product or service. 10% will do – it’s all about building a relationship of trust with young people that will guarantee you repeat custom.

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