How well did your eCommerce website perform this year? No worries if you did not get the desired results, as there are ways you can boost your website in the coming year. With this in mind, we thought we would offer some tips that can be used to give your eCommerce business a boost in 2020.
The web design of your eCommerce site plays a big role in the success of your online business.
With good web design, you can record a higher rate of customer conversion from your eCommerce site. This is how it happens. When more customers are impressed with your eCommerce site, they will be more likely to make a purchase and probably return to buy again at a later date.
Also, a web design that features a simple layout should be the target of every entrepreneur. These are sites that people can easily navigate to find what they want.
Many entrepreneurs focus on the appearance of their eCommerce site and overlook other essential features that can encourage visitors to make a purchase.
Here are some inspirational tips that you should consider to improve the web design of your eCommerce site in 2020…
Present Your Products the Right Way
Do not make the mistake of uploading random pictures of your products on the site without any sort of order. It should be easy to navigate and explore.
It always helps if the products you are selling on the eCommerce site are presented using high-quality photographs with a headline and short description.
The headline gives the visitor an instant idea of what the product is, and the description provides more information about the value that can be obtained when the product is used. This also helps with SEO.
The idea is to use the written content about your products to catch the attention of the potential customers who have visited your site.
Choose an Appropriate Colour For Your Site
The colour you use for the design of your eCommerce site plays a big role in your branding.
The colours we have today can be used to portray different emotions. For example, softer tones can make the people who visit your website feel more welcome. These colours lighten the mood of your potential customers, increasing the chances of making a sale, especially for e-commerce sites.
Some of the best colour themes for eCommerce sites are pink, orange, blue, black and yellow.
You should probably avoid colours such as red and purple, which are quite intense.
Feature a Blog on the Site
Ecommerce websites that feature a blog sell more products because the blog presents a wealth of information that helps the audience to understand more about the products.
Make sure that your blog has a simple layout, and a matching colour theme with the site.
Use Pictures to Convey Your Message
You can keep your audience engaged by creatively using pictures to show your products that are of high quality.
With pictures, you can show your clients how a surface cleaner works or the quality of other products with before and after pictures. Your goal should always be to convert more visitors and make them come back again to make a purchase. We hope these tips above that I have written about will help you achieve the goal of a better eCommerce website design.
For more tips, check out https://www.addthis.com/academy/4-fresh-ecommerce-site-design-ideas-for-2020/.