When it comes to content marketing, your ultimate goal is to deliver something of value to your target audience. One way of making this possible is by creating eBooks.
Creating eBooks gives your business the opportunity to showcase its industry knowledge, which in turn leaves a lasting impression on your target audience.
Of course, creating eBooks is not simple, and requires a lot more time than writing blog posts. However, it has huge benefits that simply cannot be ignored. Without further ado, here are seven of the most prominent reasons why you should rely more on eBooks.
1. Use eBooks to Establish Authority
Generally speaking, eBooks contain a ton of content, most of which is valuable information regarding a specific concept or skill.
By providing greater value, readers find it easier to associate with your brand after absorbing the wealth of content you have provided in the first place.
Simply put, you can establish your brand as an authority by demonstrating your knowledge of the industry and its intricacies.
2. Give eBooks the Task to Build Trust for Your Brand
Any and all information you incorporate into your eBook is important, not excluding the language you use to deliver your message.
By providing approachable explanations and real-life examples, you build a positive image with your readers. This way, you develop long-term relationships by garnering the trust of potential clients.
3. Increases Traffic
If you want to drive traffic to your website, there is no better way to make that possible than by offering free eBooks revolving around major hot topics.
Remember to integrate links to appropriate landing pages to your site. Because of this, readers can get a greater insight about your brand and make queries about your services when they are ready to do business.
4. Repurpose Content for a Later Use
As long as your eBook is full of useful information, which is the only way to go, you have actually created an opportunity to repurpose content for a later use.
For those times when you need resources to keep the content flowing, you will already have everything you need to get the ball rolling.
All you need to do is to reformat existing content in your eBook, and in such a way that it makes sense. This can be done in the form of short videos, white papers or blog posts.
5. Easily Cover an In-depth Topic
After learning how to create an eBook with designrr, you will want to take advantage of what you have learnt to start covering in-depth topics.
You can’t make it happen with short social media posts and 10-second videos to talk about a complicated topic, and this is where eBooks really take the cake.
Do keep in mind though, with eBooks you will need to keep things interesting, creative and fun. The best of eBooks consist of compelling visual support and clearly organized information.
People most likely to download your eBook will be interested in some aspect of your offerings. This makes it important for you to tell them a far better story than your competition, thus increasing your chances for winning over potential clients.
6. Sell with Subtlety
The eBooks provide you with the unique opportunity to convey your brand’s capacity by introducing your own positive client experiences and case studies to support your claims.
By subtly explaining how your business manages to overcome industry challenges, you will show your readers you truly mean business without being too aggressive or pushy.
7. Highlight Your Brand’s Values
Whether it is publicly acknowledged or not, every brand has a mantra it abides by.
What does your business believe in? What inspires your business to develop its amazing products or services? What values represent and drive your brand?
By creating eBooks, you can set the tone for your brand’s values. By doing so, you are able to reach consumers that support and relate to your mission statement.
As a marketing professional, you may have all the tools needed to create unique and engaging content. The next step you need to take is to organize and communicate your industry expertise in a compelling and informative way for your target audience. It takes a bit of practice, but in time your business will get the hang of delivering content in an effective way via eBooks, so much so, it will be as easy as 1-2-3!