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Why Most Ebay Sellers Drop The Ball When Selling On Ebay.

By: Graham Waite.

When Sydney Johnston has a live eBay audience she loves to ask a really easy question. And every time everyone gets it wrong. It has to do with perceptions. Those that work successfully with Internet business are those that can think outside the box.

The road to success online is directly related to your ability to think differently and open your mind to the possibilities.

Sydney Johnston who has been on eBay almost since the beginning doesn't look at eBay the same way most of us do.When speaking to a live seminar audience she asks what sounds a pretty simple question " What is eBay?" But the question is designed to stimulate the mind and thought processes further.

What she is really doing is testing the perceptions of her audience. And every time she catches them inside the box.

But that is exactly what she is hoping to illustrate she wants the attendees to have their eyes opened to the huge potential that a site like eBay with millions of daily buyers can bring to them.

She is looking for her students to see eBay as so much more than just an auction site.

Here's how Sydney stumbled onto the real potential of a site like eBay. "I started selling not real rare but a hundred dollars and up books. I accidentally built a list of about 250 serious book collectors and I started sending out emails."

It is the ability to seize opportunity that makes them the succesful enterprenuers of the online age. The know eBay as the door opening not the final transaction of the sales process. Where as the vast majority of people concentrate on a single transaction.

However those who grasp the principals of marketing have latched on to the much wider opportunities that exists on such a highly popular site full of buyers.Opportunites abound for the savvy switched on opportunist.

For them eBay is simply the route to the gold which can provide them with a never ending stream of highly qualified customer lists that can be contacted off eBay for years to come.

It's all in that additional communication.Few eBay business owners grasp this opportunity and this has shown little likelihood of changing any time soon.

For the succesful eBay enterpreneur the sale is just the first in a line of transactions of developing a customer relationship.

Successful selling is an exercise in thought association. How does this item relate to other items?

If I sell a set of diamond earings what items will my customer be looking for next maybe the matching ring and bracelet

To find success on eBay you must see that intial transaction as a gateway to the customer. Think how you can enhance the customer experience and you will be filling your pockets with wads of cash.

Article Source: http://www.articlesnatch.com

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