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Who Knows Linking? Eric Ward And The Power Of The Link...

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There are few things on the Internet that have been around for 15 years or more. Eric Ward is one of those things. Ward established NetPost and URLwire in 1994 when the web was nothing but businesses ruling the uncharted waters of cyberspace. If there is one place to go when learning the power of the link it is the master himself.

Link building, according to Ward, is not a lone solution. Building links needs to be paired with publicity and social networking in order to boost the popularity of the Internet content you are providing. For the writer, entrepreneur, or webmaster is a combination of events that need to happen in order to make all that link building worthwhile.

An Example in Link Building With Popularity Boost

Taking one online article into consideration, the author needs to write an effective article with the keyword being used as the anchor text. That article needs to be published on a trusted website (with some age on the domain name). The link back to the author's online content should be a deep link directed at an inner page of the website, but deep link building does not stop there.

What if no one ever reads that article? The article needs to be popular in order for the deep link to actually lead a potential reader to your website. Herein lies the power of the link, when paired with the social network.

The URL to that article then needs to be submitted to social bookmarking websites, shared on social networking websites and emailed to the businesses on the email marketing list. This push needs to continue, day after day until the next article comes along when the process begins back at square one.

The idea is to make each article popular by sharing the information with plenty of people. Of course, this theory requires accounts at every major social bookmarking and social networking website. This is why many businesses and personal webmasters choose to hire a link building service. Keeping track of the account logins and passwords is hard enough, let alone populating each URL containing the deep links to the website all over the Internet.

Does the Link Building / Popularity Wagon Really Work?

The straight answer is yes. The more popular the article, the more times the link in the article will be viewed. This is why article submission websites are so very popular. The article can be republished, but the link (preferably the deep link) must be published with the article. Every time the content is used, another link is established on the Internet pointing to your website.

There is more to deep linking building than sticking a link to your website somewhere on the web and then walking away. The link needs a connection with the outside world. Eric Ward has been preaching the total SEO solution for 15 years with new webmasters just beginning to understand the power of his work.

Article Source: http://www.articlesnatch.com

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Tags: one way links

, backlinks

, how to get backlinks

, backlink software

, links

, linking

, backlink

, seo

, deep links

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