Author Login | Popular Articles | RSS Feeds | Sitemap

Home | Business


What Internet Marketing is Not

By: Ridwan Ibrahim


As with all things new, it is very easy for us to become wrapped up in the innovation, the convenience, and the excitement we experience with something never available to us before. Internet marketing is no exception. Despite the obvious advantages offered by this new medium for commerce and business in general, internet marketing does have its limitations. It is also easy for us to assume that a new product or technology can do more than it really can. Following are some factors in considering what internet marketing is not.
First to consider is that internet marketing is not a replacement for the traditional means of shopping and/or selling. Assume for a moment that you are looking to buy a diamond ring for someone special. You go online, browse through picture after picture, find some really beautiful and eligible pieces, and that's where you stop. You can't feel that ring, nor can you take a close look at the diamond. You have only a limited scope of what the merchandise will be like when you physically possess it. Are you going to pay potentially thousands of dollars for that ring, or will you go to a local jeweler instead, where you can get a much better idea of what you're buying? This is a key limitation to internet marketing for many products.
Internet marketing is also not a fail-proof system. Nearly everyone who conducts any form of business or shopping online has experienced the temporary unavailability of a website. The site goes down, and you can't get your business done when you had planned. Furthermore, you may not even get an indication as to when the site will be operational again. It can be a frustrating fact of e-commerce.
Another fact of internet marketing that many fail to consider is that it is not a "get rich quick" scheme. True, many entrepreneurs have entered this lucrative market and become millionaires. However, when you compare the number who have had such wild success, with all the businesses who have failed or never really taken off online, you will find that the "overnight" millionaires are not the standard of what internet marketing is. Most of the business realities of the brick and mortar world still apply to the virtual world. Success in internet marketing requires a lot of hard work, just as any other type of business venture requires.
Internet marketing, finally, is not today what it will be tomorrow. As fast as one model of computer replaces another, so do the options provided in the world of internet marketing. Just fifteen years ago you could go online and find little more than text-based product descriptions. Now look at what you can find on the internet. Entire stores exist online, and their number is growing. Furthermore, laws on everything from personal security to taxation are changing and promise to make a different landscape of internet marketing than the one we see today.

Article Source: http://www.articlesnatch.com

About the Author:
Ridwan Ibrahim writes a variety of articles online. To learn more about this topic Ridwan recommends you visit http://shmyl.com/hdjpson To find the best home based business ideas and opportunities so you can work at home visit: http://shmyl.com/hdjpson

| Print | Ezine Ready | |

Please Rate this Article

Recent Business Articles

  • Protect Your Car with a Parking Sensor By: Vikram kuamr - Backing up from your driveway or from a crowded parking lot can be very difficult. As a matter of fact, there are instances, wherein the reversing vehicle rams into another incoming car. If you want to protect yourself and your car from accidents, you need to install your vehicle with a parking sensor. This way, you will know if there is a car behind you as you back out from the parking lot.
    Tags: business, reverse parking sensor, parking sensor
  • Discounted Parking Sensors: Reverse Parking Sensors for Safety and Convenience By: Vikram kuamr - Discounted Parking Dynamics parking sensors are finally available. If you have been looking for quality reverse parking sensors for your truck, automobile, or commercial vehicle, you have the chance now to get these items on sale on eBay at 57 percent off the retail price. Quit Parking Hassles and then Some Are you wary of the usual high maintenance reverse parking sensors that will require drill installation in your car? You should be.
    Tags: business, reverse parking sensor, parking sensor
  • Install Your Car with a Parking Sensor for Safe Reversing By: Vikram kuamr - Parking and backing out from a crowded parking lot or a busy street is very difficult. Looking for parking spots and doing parallel parking are scary enough that these make you sweat behind your car’s steering wheel. The worst case scenario that comes into mind, when a driver backs out from a parking lot is hitting into another vehicle. Or else, he or she fears running into a person. Parking lots have very narrow spaces and spots.
    Tags: business, parking sensor, reverse parking sensor
  • Using Article Marketing To Help Build Expert Status In the regression market By: Mukeshh Kumarr - Building a reputation as an expert is essential for a successful article marketing campaign. It's not enough to write an article, submit the article to directory site and hope that customers click on your back links to learn more about you. You must sell yourself. Show potential customers they you can trust you as an expert. This is particularly important when the market takes a downturn. Customers want to work with people they know and trust.
    Tags: business, article marketing, articles, article writing, article submission
  • Parking Sensor and Reverse Sensor in One Easy-to-buy Place By: Vikram kuamr - The problem with parking is that you need to have good estimates so you can fit well in a vacant parking lot. In some cases, you would need someone to guide to tell you to back a little, stir the wheel to the right, make a reverse and so on. But what if there is no guide? You just have to do estimate yourself. That’s when you need to have parking sensor and reverse parking sensor.
    Tags: business, parking sensor, reverse parking sensor
  • The Oh So Real Magic of Article Marketing By: Praveen Kumarii - Getting wide distribution of SEO articles is an important factor in article marketing. It's not the end when you submit an article to a directory. With the right focus and a little luck, it is just the beginning. The real magic of articles is not just about posting them to a zillion article directories. It's about making sure those articles are getting picked up and used in newsletters and e-zines this is where the magic starts.
    Tags: business, article marketing, articles, article writing, article submission
  • Personalization: The New Trend in Wedding Gifts By: wedding-articles - In today's age, personalization is the new hot trend. Everywhere you turn there is a sea of initials and names embroidered or painted on personalized gifts. What used to be a means of marking personal possessions has turned into a fashion craze. This has expanded to wedding gifts as well. Now, instead of thinking about what to get someone that they don't already own, people can consider getting them wedding shower gifts with their own name or initials.
    Tags: business, wedding gifts, personalized gifts, wedding shower gifts
  • What exactly is Article Marketing, and how do you benefit from it By: Ajaay Kumar - Article marketing simply refers to using articles about a specific topic to act as a markethng tool. As a business owner or seller of a product/service, you write articles that are relevant to your industry and you provide useful information that your customers would benefit from. This can be.efit busifesses botH online and offline. That is right, wE are not just talking here about online marketing. If you run an offline business, you can use article marketing.
    Tags: business, article marketing, articles, article writing, article submission
  • I am looking for My Own EBook on Internet Marketing Strategies By: Suresh Kumar - Are you looking to buy an eBook on internet marketing strategies, but don't know what to look for? Maybe you don't know what you want, need or would really benefit from... This is a common problem when starting out as an internet marketer. This article will give you great tips on what you can do when deciding on which internet marketing strategy you want to follow. Here are the tips, right off the bat, no fluff or filler.
    Tags: business, seo, seo tools, website promotion, internet marketing
  • Need To Search Someone? Use People Directory By: Apolie Turtz - There really comes a time that we will want to search some information about missing persons. For example, you may be someone who has a business and needs to track a missing business partner who has your money or maybe a client who still haven’t paid their financial commitments for a service you rendered or a product you gave them.
    Tags: business, people lookup, people find, find people, people finder

Today's Hot Articles

Search Ebay

Still can't find what you are looking for? Search for it!


Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.