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Website Traffic: Not All Visitors are Equal

By: Jill Brennan.

Targeted website traffic is by no means a guessing game. It is an exact science that takes time and effort to get right. The only way to get more website traffic is to reach the audience you designed your website after.

Your site might be pretty and interesting, but the information is useless unless the information is useful to the person reading it. For example: when you browse a book at Amazon.com, you see a list of other books people have bought in that same category. From that list, you might decide to buy again -- you've just been targeted.

Targeted website traffic and guaranteed traffic are not the same thing. You don't want to attract just anybody and everybody to your site. You want a specific client -- one that will benefit from your information or product, ultimately becoming a loyal customer.

Internet loiterers, while harmless, do nothing for sales. You might have a hundred people visit your site, but only ten of them actually buy anything.

The starting point for building traffic is to look at the keywords that you're using on your site and then see what keywords visitors are using to search. Words are the starting point for any internet search. If someone wanted to find soft dice they could hang from the rear view mirro in their car then they will type related words into a search engine.

This is why you'll often hear internet marketers talking about 'getting inside the head of the prospect'. What would they type into a search engine in order to find fuzzy dice? Would it be "car dice", "furry dice", "soft hanging dice"? Or some other variation that you've never thought of? Picking the right keywords is about improving your chances of success.

Not only is psychology important, but demographics are important too. What market are you selling too when you are offering dice for your car? What else would they be interested in buying? What type of site should you set up to cater for them? Car accessories? Unusual gifts? 70's memorabilia? To make the most out of the web traffic that you have gained and to get even more traffic, you need to have related items that your customers will be interested in purchasing.

Getting people to visit your site and buy what you're selling is similar to playing the stock market: You can make some educated guesses, but it's all a risk and a gamble. That doesn't mean you should ignore trying to improve your odds, though -- targeted website traffic will definitely help. When you tempt people who want what you have, they'll buy.

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