As the Internet becomes more and more popular, there are more people using it as their main source for listening to music. By using the internet, you are able to showcase your music to everyone in the world, and there is no need for expensive marketing strategies. Having a band that produces good music is only the first step. From there on, you must promote your band and get fans.
So how exactly can you promote your band online? Below are the top 5 methods that have been found successful for promoting any type of music band:
1. Websites: You MUST have a professional website if you want people to know you. This should be a source that your fans can use to listen to your music, learn about your band, and get to know you better. Also, if you've already got a CD or even a few songs, you can try to sell some of your music on your site. If you've recently started your band, it is better to offer your music as a free MP3 download, just to get yourself known & be able to get your music out. Later on, you can start to sell your music.
2. MySpace: MySpace is a great way to get fans because its insanely easy to get people to listen to your music. The great thing about MySpace is that you can create a special account if you have a band, and this feature is called MySpace Music. Its completely free, and you can upload 4 full songs to your MySpace page that will be played when people visit your profile. By using MySpace, you can add tons and tons of friends and easily get a fan base that will expand by itself.
3. YouTube: Upload videos of your band playing and make the video popular. Many of you will think this is a pointless way to get fans because there is no way you can get enough people to view your video to make it popular. Not to worry, because there is automated software that will do the work for you. Sure itll cost a bit to buy, but YouTube bots can get you thousands of views and hundreds of comments and easily get your video to the Top 20 viewed Videos in the Music section for that day. And from there on, you will get people clicking your video just because it is in the top 20, and it will grow & expand. You will start to get subscribers who will most likely tell their friends, and it is basically a chain-reaction that is never ending.
4. Build a contact list: Once youve got a fan base, youve got to start getting email address & contact information. The minimum you should be getting is your fans emails. Once youve got a list, keep growing it. Send out emails to these fans; tell them what youre doing, where youre playing, and when. If they see that youre a dedicated band that actually cares about their music & fans, and not just money, they will appreciate your work & be more likely to listen to your music & tell people about you. Dont fret about not being good with emails; there are free pre-made templates you can use to send out email promotions, newsletters, and many other things.
5. Be in the high rankings in search engines: When people search your band name, you dont want them getting a result that is completely irrelevant. You want your band to be at the very top, not near the bottom. Take the band Stereos for example. If they didnt have an insanely professional website that was #1 on every search engine, when someone searched Stereos in Google, they would most likely end up with results that are about sales. You must remember, however, that you will only get people searching for your band if they know the name. For example, if you are a band in California that plays Punk Rock music , the best thing for you would be if your band was in the top 10 results for the search terms punk + rock + music + "California" + "bands". There is always competition for hot keywords such as these, so it is very difficult to receive visitors, but it can be done. The best method to rank high in search engine results is to use a service known as Search Engine Optimization. There are people that offer these services with automated software, and they can make your website to be in the 1st page of results at a very low price, and at a fairly decent speed.
There are many great bands out there, but the only thing about them is that they cannot support themselves. Sure, their music might be great, but what good is that if you have a small fan base? Implement these 5 methods in your promotions, and I will assure you, you will receive results. I hope you have gained some new knowledge about how to promote your band, and wish you the best.
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