The Number 1 Reason Why You Will Fail At Article Marketing And 5 Ways To Succeed

Article marketing is described by many as the easiest and most cost effective method to generate free traffic, regular, targeted traffic to your site.

If article marketing is that easy, then why isnt everybody experiencing massive success through their article marketing efforts and why do so many people post a few articles and then move on, discounting their online marketing strategy as moot?


And the Winner is..

The number 1 reason why authors, who are using article marketing as a promotional and sales lead generation tool for their websites fail is lack of preparation.

1. No article preparation or outlines

2. Little or no research into the topic they are planning writing about

3. No forethought for, or pre-registration with the article site/s they will submit and how they will submit or understanding of the different article sites requirements.

4. No time spent on crafting the perfect bio box and resource box

5. No understanding or time spent researching link strategies.


If you are guilty of any one of these 5 deadly article marketing sins, and you know who you arebe honest, then there is an area you can improve to make the most of your article marketing and online marketing strategy.


#1 => Article Outline

I like to start by making a list of key points that I want to convey in an article, brainstorm words or phrases that will grab the readers attention , how to keep that attention and then how to wrap it nicely, by referencing the introduction and body back into the conclusion.

So many articles are the same on these sites that introducing a little humour or reference to current events adds interest and value. This process may take a minute or thirty depending on how much you have previously researched the topic or how much you believe in the article.

If you are struggling for an outline, forget it and think of a different subject or do some more research.


#2 => Article Research - FOCUS

I like to browse the internet and magazine racks, yesactual paper magazines, for those subjects I am interesting in writing about. Not because I want to plagiarize or steal their ideas but to understand other points of view, current events, find phrases or concepts I am not familiar with to continue that exploration.

Of course you can lose hours doing this so be sure to have a few article ideas outlined before you start on your research journey. I find that a simple phrase, sentence or concept form others work can inspire you to develop those concepts further and research that spark from another into something original from yourself.


#3 => Article Submission Sites

Lets be clear if you are into online marketing, and in particular Article Marketing as a key part of that online marketing strategy you want to get your article submitted to as many sites as possible.

You need your article to be picked up by other sites which are desperate for good articles with real research, good structure and some originality or originally and uniquely written.

To get you literary masterpiece online you have to submit it, but to how many? Is 20 submissions twice a week sufficient to start back-linking and generating traffic? Do I need 10 times that number to really work the system?

There are no hard and fast rules on this but you should make these decision and have all of the pre-registrations and member profiles, and passwords neatly in a pile so that the moment you have finished typing you submit start the submission slog.

Doing this manually for 20 or 200 sites is boring! Its a massive waste of time! Its the part of Article marketing that I abhor.


There are 2 solutions to this that I have found.

1. Get into RoboForm. www.roboform.com => Note no Affiliate Link here! After the Article

Author Speech Bubble: => Great, I finished my article now let me tell you all about me!

Readers Bubble: => Im sorry buddy, really I am, but Ive just given you 5 minutes and I can give you a few more seconds, but I noticed a great headline just under yours that I want to follow and my twitters going off and Im really just doing some research whilst Im taking a break from setting up my roboform.

Ahh...do you remember why you are doing this Article Marketing thing? Thats right to generate traffic and have readers bond with you.

Tell them what you got, tell them where to get it, and make sure its good. 1 or 2 links maximum, 1 or 2 sentences maximum all nicely sugar coated with your links to something better. Short and sweet!


#5 => Article Link Strategy

Getting a little long in the tooth now with this article so Ill keep this part short. There are 2 core premises to your link strategy.

a) You are auto submitting to hundreds of sites to build an Article Real Estate Empire and they are all pointing back to your money site.
b) You are using links in your articles to provide real value to your loyal readers AND you are utilizing your bio box to gently direct them to your website for their free report, newsletter, software trial and so on.

Online marketing strategies dont get any easier than this. Set all of this up once before you start the writing process. Dont let those articles build up on your desktop like old inventory that a shopkeeper cant sell anymore. Get them online.