Author Login | Popular Articles | RSS Feeds | Sitemap

Home | News-and-society


The Myth Of Cyber Monday

By:

"Cyber Monday" is the Monday after Thanksgiving and is commonly reported to be the start of the online holiday shopping season or the biggest online shopping day of the year, both of which are untrue. The theory purports that consumers do a great deal of their real world shopping on "Black Friday" (another myth about the Friday after Thanksgiving) and when they return to work on Monday, they start their online shopping.

The origin of the term is unclear; probably a media fabrication in their attempt to create a story where one didn't exist. Sure, more and more of our holiday shopping is moving online and there is definitely a online holiday shopping season, but the start of the season is not as clearly defined as the media would like. They already have a term and day, Black Friday, to describe the start of the holiday shopping season, so they should also have the same for the online shopping season, right? In their quest for the story, the media created Cyber Monday.

In reality, there is no single day that kicks off the season. Online shopping ramps up from the middle/end of November and runs through about a week before Christmas.

The Monday after Thanksgiving was convenient and made more sense years ago when consumers didn't have high speed internet access at home. The rational for this is that consumers didn't want to shop on a slow speed dial-up connection at home, so they waited until they could use their employer's high speed connection. Now that most consumers have a high speed connection, this rational makes less sense. It is probably more likely that after a big Thanksgiving dinner, consumers will get online and get a head start on their online shopping instead of waiting until Monday when they need to get caught up on their work after the four day layoff.

The trend in consumer behavior has also been to ease into the holiday shopping season. We can measure this with the appearance of holiday decorations and merchandise appearing earlier and earlier every year. You can now find some Christmas décor before Halloween in some stores. It wouldn't be there if consumers weren't buying it. The same goes online as we ease into the holiday season as we can now find holiday décor year round online.

As far as the biggest online shopping day goes, that occurs between one and two weeks before Christmas as most of us procrastinate, waiting as long as possible. In our neighborhood stores, the biggest shopping day is usually the last Saturday before Christmas. Our deadline for completing our shopping is the last day that we can have something shipped so that it arrives before Christmas, about a week before. That deadline isn't that important either as we can always get a last minute gift card which is also prolonging the holiday shopping season as more of our shopping occurs after Christmas when we have those gift cards in hand.

Hopefully the media will realize that "Cyber Monday" doesn't really exist and we won't be hearing all about it this year.

Article Source: http://www.articlesnatch.com

About the Author:
Online marketing professional interested in Online Coupons and Electronic Commerce.

| Print | Ezine Ready | |

Recent News-and-Society Articles

  • Ideas To Make Your Wedding Or Birthday Go With A Bang By: Cythia Vanderwiltt - Wedding days and birthdays are a great time to celebrate. It's party time and you want to know how to make your wedding day or birthday go with a bang. fireworks show are ideal for such events and are a fabulous way to end the special day. Surprise your guests with a fantastic display. It does not have to be pricey. professional fireworks displays are available for all budgets. The main factor when it comes to professional fireworks display is that they are just that - professional.
  • Qué es Halloween Y Cómo Celebrarlo By: Helena Montenegro - Halloween es una de las mejores celebraciones para los niños ya que se pueden disfrazar de su ídolo o de su dibujo animado preferido etc. En este día los niños acostumbran a realizar diferentes actividades en su lugar de estudio y en la noche en su vecindario. Halloween además provee una decoración diferente y creativa la cual llena de luces y objetos el vecindario de cada uno. La pregunta aquí es: ¿Qué es Halloween? El termino Halloween viene del Inglés "all hallow's eve", o Víspera de los Santos.
  • What Kind of Relationship Do You Want By: veroncia Redd - Finding cute names to call your girlfriend (or boyfriend) is a great way to keep a strong bond between you and your partner in your relationship. But the real question is what kind of relationship do you really want? Do you want the kind of relationship where you each feel so attracted to one another that it's like you just started dating? Or do you want the kind of relationship where you both just have your own lives and just share a home and kind of "exist" together?
  • Cute Names to Call Your Girlfriend That Wont Get You Slapped By: veroncia Redd - I've come to realize that women are a fickle bunch and that we are really quite emotional when it comes to our relationships. Small comments or gestures from our significant other can either make our day or completely ruin it. I know that when my boyfriend tells me I'm beautiful or that he's happy he's with me it just send me through the roof. I really love it when he calls me by a certain nickname (which I won't reveal here) that makes me want him like I haven't seen him months!
  • Cute Names to Call Your Girlfriend and How to Never Take Your Partner For Granted By: veroncia Redd - There is a point in most relationships when one or both of the partners begin to take each other for granted. They stop worrying about how they look around the other person, how they act around the other person, and even stop caring so much about how that other person is feeling. Sometimes this happens when people just start being committed to each other and very often this happens a few months after the wedding. That where the term "the honeymoon's over" comes from.
  • Cute Names to Call Your Girlfriend and Asking Yourself If You Are Lovable By: veroncia Redd - You're probably reading this article looking for cute names to call your girlfriend (or boyfriend), but I have a more important question for you, are you lovable? As I've written many times before you have to WIN someone's love. I repeat, love is never given to you, you MUST win it. And it is impossible for you to be loved if you aren't lovable. Let me explain... Many times when men and women are first in a relationship they try their best to win the love and affection of the person they are dating.
  • iPod and Mobile Accessories By: Matt Ridler - No mobile phone is complete without its corresponding mobile accessories. From car chargers to Bluetooth devices, half the fun of a new mobile phone is getting all the cool gadgets that go with it. If you have a phone that can download and play mp3s, you'll want to look into headphones and bigger memory cards. The options for accessories to complement and enhance your mobile are pretty nearly endless.
  • Respecting your neighbor will cost you naught! By: Esteri - You ought to be napping in broad daylight if you have not noticed the two-facedness of various natives of this beautiful country- Kenya. I wonder why it is so easy for one to demand respect from another Kenyan yet so difficult for him or her to extend it to others. There are people who are capable of changing faces just to obtain goodwill from another person who obviously got loads of what they need.
  • Top 10 Accessories for the Party Season By: Suzie Sweet - 'Tis the season for parties aplenty. 'Tis also the season to be fabulous. Sure, you probably already have your wardrobe well stocked with party dresses galore, and you probably already have a schedule to rival that of Sarah Palin'splotted out for the parties you're going to attend and the dresses you're going to to sashay in. Well, before you even rest easy, thinking that you've got the coming holidays all figured out, think again. Dresses, after all, aren't the be all and end all in fashion. In fact, the frock is just the start!
  • Abusive Relationships - What is the Difference between Being Abusive and Being an Abuser? By: Dr Jeanne King PhD - What is the difference between "being abusive" and "being an abuser?" I hear this question by people trying to determine if they are entangled in intimate partner violence, even when they don't know this term. What they want to know is: Am I in a dangerously abusive relationship? I think being abusive is a rather general way of describing behavior that violates you as a person; your rights, your space, your choices, yourself. It can come out of frustration, stress, lowered inhibitions, insecurity, fear, vulnerability, or any combination of the above. What is an Abuser?

Search Ebay

Still can't find what you are looking for? Search for it!


Submit Your link to the Open Link Directory Project

Copyright 2005-2008 MJE Sales, LLC. All Rights Reserved.
Proud member of the ArticleCkr Search Network Search Network!
ArticleSnatch.com is free for both publishers and authors to use and is supported entirely from advertising revenue.
Use of our service is protected by our Privacy Policy and Terms of Service.