The Internet Copywriting Secrets That Will Boost Your Website Sales!

What does it really take to get great results from your website? Ive just published two Internet copywriting reports, one with stuffed full of amazing copywriting secrets, and the other stuffed full of words, powerful internet marketing words and headlines.

While I feel that these reports are necessary to get great website results, there are several things that come first. Let me share these secrets with you now

Before you can start writing powerful Internet copy, you need to clear your head and get in touch with what I feel are the most powerful marketing principles you can learn. Marketing principles that have served me well

It all starts with your attitude You need to be excited about what you are doing! Excited about your product or service! Remember, if you arent excited about what you are doing, your prospects wont be either. And you cant get someone to buy from you while you are putting them to sleep!

Enthusiasm is contagious. Most of selling is based on emotion. I dont care if you have a business-to-business website, dont fall into the trap of being stuffy. You still need emotion to sell no matter what you are selling and who you are selling to!

Over the years Ive written tons of copy for the Lifestyle Fascination Catalogs. Most of the products were great, electronic gadgets I would want to own, and I was enthused with these products. But I still remember the day I was sitting at my desk looking at the photo for the Queen Ann end table with a top that was a clock face. It seemed dumb, and looked impractical and downright ugly.

So, assuming that many other readers would feel the same way, I had to put extra effort into countering any possible objections and finding all positive aspects I could. I played up the emotions with things like friends and neighbors being impressed with their good taste and the uniqueness of the product. I was able to turn my own attitude around so that I was enthused before I wrote the copy. By the way, they sold well!

While we are talking about selling, my opinion is you cant sell anyone! I hate to be sold, and Im sure you feel the same way. Since we cant sell anyone, lets stop selling and figure out how to get someone to buy our products.

I hate sales people knocking on my door and calling me on the phone. But I remember two that got through to me and made me susceptible to buying. One day someone knocked on my door and I was greeted by his cheery attitude as he exclaimed that he was The friend I havent met yet!

And then there was the phone where the salesman started off being very friendly and I had the impression that it was an old friend calling. By the time I realized it wasnt an old friend, I was already in that call from an old friend mode and I was wide open to buying something. This guy was good and did a good job. You have to be sincere to pull this one off.

So we need to sell by not selling! We need to come across as a friend. We do this by being friendly, using friendly emotional copy that addresses their needs, not ours. Now that their defenses are down, we can relate on a one-to-one basis and show that we care about them. Then show how our products will meet their needs.

People like to buy from friends. Show them we are friendly, be helpful and show a photo of who they are dealing with so they know theres a person standing behind the product. Be someone they can relate to with your friendly copy, by showing you are a real person who cares about them and being sincere.

Once you have this concept of writing copy that has the feel of a letter from a friend you are ready to tighten it up with the powerful Internet copywriting secrets and words that are available in my two new copywriting reports.

Good luck my friend,

Gil Carlson