Searching Google is an everyday activity for nearly everyone these days. When you have something you are marketing you need to stand out and be visible. In a world where there are hundreds of thousands of relevant search results in the most popular subjects, it's not easy to be noticed.
Google video sitemaps for video SEO is a new way to attract that much needed attention.
How To Create A Google Video Sitemap - TutorialWhatever your product may be, you must make every humanly and electronically possible attempt to keep it in the top of the search results for that subject if you are serious about selling or drawing attention to anything. The front page is the best position, of course, and within the top few results on that first page is the typical desired location. Users want quick access to their information and aren't likely to look beyond what they see on the first page.
Grab the eye of today's consumers by creating a video to go with your product or service and place it within the description so the thumbnail will appear in the search results. The new Google possibilities will work to the advantage of sellers and publishers.
The thumbnail will be placed on the left side of the listing and the text to the right with the description in text. This is a great way to capture the attention of those scanning search results pages because the eye naturally roves toward the images versus the plain text of other listings.
Research done on eye scanning patterns shows that the typical human eye will automatically go to the upper left corner of a page first. Then the scan goes down from top to bottom and then left to right. This is the case in a typical results page with primarily text descriptions on the page.
Add pictures, or thumbnails, and the eye reacts a little differently. The quick glance to the top left is still the first reaction, but then the eye goes to a photo of interest. It checks the photo and then scans to the right, which is where the description will be located.
The human eye is automatically and subconsciously drawn to pictures. The brain then kicks in and does a scan for the desired object of the search. If there is a thumbnail that is relevant to the search, the user can click on that page and view the attached video. The idea behind video sitemaps is to bring that next level of attention grabbing material to the Google search pages. Your products will stand out and capture the natural flow of sight and page scanning.
Google video sitemaps for video SEO is a way for Google to keep an index of relevant thumbnails and attached videos. They are then able to add them into the search results and keep them near the front of the pack on the first few pages.
